LinkedIn and Google Ads for Tech and IT Companies
Ads aren't a magic bullet. But the turbo boost for what's already running.
Lilox never runs ads blindly, but rather amplifies what is already working. If a lead magnet is performing well, we boost it with LinkedIn Ads. Google Ads bring you to the forefront precisely when someone is actively searching for your solution: the moment with the highest purchase intent.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
Tech and IT companies have us direct their advertising budget where it's effective.
Selected clients · supported companies in digital B2B
01 — The Promise
More of what's already working. Exactly when purchased.
Properly implemented ads bring you three things: they reinforce measures that are already delivering results, they appear at the moment of highest purchase intent, and they do so measurably, so that every euro is demonstrably working.
Amplifiers for the tried and tested
What works organically, for example a strong lead magnet, we scale with budget. No starting from scratch.
At the moment of purchase
Google Ads show up precisely when someone is actively searching for your solution. Highest intent, direct hit.
Measurable instead of guesswork
Cost per lead, conversions, ROI: you see in black and white what the budget is delivering, and you adjust accordingly.
Campaign · Return
▲ Live/ 02 — Diagnose
Budget and hope in. But in the end, no one enquires.
B2B ads waste budget when they run as isolated measures. Those who advertise to a cold target group without a functioning offer behind it and without a landing page that converts, pay for clicks instead of customers. The problem is rarely the platform, but the missing system around it.
Ads like blind flight
Switched on without knowing if the offer will even work out.
Cold target audience
Advertising to people who have never seen you and will immediately scroll past.
No landing page
The click lands on the homepage, not on a clear next step.
Wrong platform
Budget on a channel where your decision-makers aren't even looking.
No tracking
Nobody knows which advertisements bring in customers and which just cost money. You wouldn't deploy an untested feature, so we don't spend an untested budget.
You wouldn't release an untested product/feature into production. We don't test with advertising budget. First, something needs to work, then we scale it.
03 — The Idea
We aren't putting any budget into cold campaigns. We're scaling what's already working.
At Lilox, ads are an amplifier, not an end in themselves. We first test organically to see what works: which lead magnet, which post, which message. What performs well then gets budget. This way, a proven result becomes a bigger one, rather than a gamble becoming a loss.
The exception is Google Ads. Here, the purchase intent is already present because people are actively searching. So we intervene at the exact moment a prospect wants your solution. This isn't relevant for every company, but it is for most.
You don't put a turbo on a broken engine. First the engine runs, then we'll turn it up.
/ 04 — How we work
Test first. Then reinforce., what already works.
Lilox uses ads in five steps. Budget is only released when data shows what works.
Step 1
Testing what draws
Organically discover which lead magnet, post, or message resonates with your target audience.
Step 2
Define amplifier
Choosing the proven that brings even more impact with the budget.
Step 3
Run LinkedIn Ads
Targeting your desired audience, plus retargeting website visitors who already know you.
Step 4
Google Ads at the point of purchase
On search terms with strong buying intent, so that you're at the top when someone is looking for your solution.
Step 5
Measure & Scale
Keeping an eye on cost per lead and ROI. We'll ramp up what's profitable, and stop the rest.
05 — What you get
All advertising budget in Customers converted.
From account setup to ROI reporting: what's included as standard in a Lilox Ads project. The accounts always belong to you.
Account Setup & Tracking
LinkedIn and Google Ads accounts set up cleanly, with GDPR-compliant conversion tracking. The accounts are yours.
Target groups & Audiences
Precise targeting of your desired customers, plus retargeting for all those who already know you.
Ads & Creatives
Text and visuals that suit your technical target audience, no marketing fluff.
LinkedIn campaigns
Thought-leader ads and lead generation campaigns that amplify your best content.
Google Ads Campaigns
Search campaigns on high-intent keywords so that you are present at the point of purchase.
Reporting and ROI
Cost per lead, conversions, and return: You'll see what the budget delivers.
/ 06 — Google Ads at the point of purchase
If someone googles your solution, they should find you. Not the competition.
Google Ads are the one exception where ads work without a lead-in. Those actively searching for your solution already have the intention to buy. Lilox puts you right at the top for exactly these search queries, ensuring you're present at the crucial moment.
Others count reach that turns no one into customers.
You deliver plain text and become the first choice.
/ 07 — Advertising agency or amplifier partner
Most sell you ads. We sell you results.
Premier Ads Agency
Ads as a standalone measure
Release budget immediately
Clicks and impressions as success
A channel
The budget is running, whether it works or not
Lilox
Ads as amplifiers in the overall system
Test first, what works
Cost per Lead and Inquiries as Success
LinkedIn creates demand, Google fulfils it
If it doesn't pay, it stops.
08 — Results
A budget that pays off. Demonstrable.
Real campaigns, verifiable figures. An excerpt of what targeted B2B ads can achieve.
Forecastable costs
Lead Pro
Continuous
Requests / Month
↗
Return
Quickly
scalable
LinkedIn Ads as an Amplifier
A lead magnet that ran organically, multiplied with budget.
Starting position: an architecture white paper was well-received but only reached its own audience.
Regular downloads via LinkedIn ads to the desired target audience.
Costs per lead significantly below the industry average.
Google Ads at the point of purchase
At the very top, when looking for the solution.
Starting situation: clear demand in Google search, but invisible for it.
Planable requests on high-purchase-intent search terms.
Positive return on investment.
Retargeting
Bring website visitors back, instead of losing them.
Starting situation: high traffic, but most visitors never returned.
Tangible increase in conversions through retargeting known visitors.
Lower cost per inquiry than with a cold audience.
09 — Voices
What customers think about the Say cooperation.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
/ 10 — For whom
We're not for everyone. For technical companies like yours, we are.
IT and Software Service Provider
With services requiring explanation and few, valuable customers.
Manufacturing Industry & Mechanical Engineering
Selling complex technology to a few key decision-makers.
Startups & Scale-ups
Who want to become visible quickly and credibly.
/ 11 — Offer, Costs & Collaboration
You determine the budget. We'll make sure it works.
Lilox bills for support by the hour or in packages, with no long-term commitment and can be cancelled at any time. The advertising budget is added on top and belongs to you; you determine the amount. We usually start small, prove what works, and then scale up. Subsidies are possible for SMEs in Austria.
Low barrier to entry
The ad analysis is free. You'll find out if and where ads are worthwhile for you.
Honestly
If ads don't make sense to you yet, we'll say so. Better no budget than a wasted budget.
No risk
One point of contact, measurable results, cancelable at any time.
/ 12 — This is how easy it is to get started
Three steps, and your budget works specifically.
Step 1
Free Ad Analysis
We're examining what's already working for you and where ads can boost it.
Step 2
Setup and Tracking
Content, target audiences and conversion tracking set up cleanly, GDPR-compliant.
Step 3
Switch, measure, scale
We start strategically, measure the return and ramp up what is profitable.
Nadine Fraiss · Founder & Your Direct Line
You speak with us with the boss, not with the hotline.
15 years of digital marketing, including several as Head of Marketing across corporate, startup, and scale-up environments. Nadine remains your dedicated contact for strategy and implementation.
On the team: Christoph Fraiss, an engineer and former managing director of a manufacturing company. He understands your technology from the inside out.
For this, a network of specialists for everything else.
/ 14 — Frequently Asked Questions
Ads, honestly explained
The questions tech decision-makers really ask before their first Euro budget.
Who can help with a website relaunch in Austria, including lead strategy?
What is the cost of a website relaunch under 20,000 Euros?
WordPress or Framer for a B2B website?
LinkedIn ads are worthwhile in B2B when reaching specific professional audiences is a priority. This includes situations where you want to: * **Generate leads:** Target professionals based on job title, industry, company size, skills, or interests to find potential customers. * **Increase brand awareness:** Reach a relevant professional audience to make them aware of your company and its offerings. * **Promote content:** Drive traffic to your whitepapers, webinars, case studies, or other valuable resources that attract B2B buyers. * **Drive website traffic:** Encourage professionals to visit your website to learn more about your products or services. * **Target specific industries or job roles:** If your product or service is highly niche and caters to a particular sector or type of professional, LinkedIn's targeting capabilities are invaluable. * **Announce new products or services:** Inform a targeted B2B audience about relevant launches. * **Recruit talent (though this is more HR-focused, it can be a B2B function):** Attract skilled professionals for specific roles within your company. Effectively, LinkedIn ads shine when precision targeting within a professional context is crucial for achieving business objectives.
LinkedIn Ads are worthwhile once something works organically, such as a lead magnet or a well-performing post. The budget then amplifies something that is already delivering results, rather than starting from scratch. Lilox therefore uses them specifically as an amplifier.
Google Ads are useful when you want to reach potential customers who are actively searching for products or services like yours.
Google Ads are effective when your customers are actively searching for your solution. This allows you to reach them at the moment of highest purchase intent. This is relevant for most tech and IT companies, but less so for pure niches with no search volume.
Why does Lilox only use Ads as an amplifier?
Because ads as a standalone measure are expensive and unreliable. Lilox only invests advertising budget when data shows what works. This way, money amplifies results rather than hoping for them. Google Ads are the exception because they directly target existing purchase intent.
How much budget do you need for B2B ads?
This depends on the target audience and channel. Lilox usually starts with a small test budget, proves what works, and then scales. You determine the amount; the budget is yours, and it's only spent where it's profitable.
Who are B2B ads not suitable for?
For businesses at the very beginning, where there is no offer, no landing page, and no functioning content yet. This is where Lilox builds the foundation first. Ads come when there is something to amplify.
How quickly will I see results?
Google Ads often deliver enquiries within the first few weeks because the intention to purchase is already there. LinkedIn Ads usually take a little longer because they first awaken and reinforce demand.