Industry page · For software houses, IT service providers, SaaS & Cloud in the DACH region
You already have good customers. We present to you professionally and generate new enquiries.
Many IT and tech companies are doing well: loyal customers, good business. What's missing is predictable visibility and a steady stream of new inquiries to ensure you stay at the forefront in the future. That's exactly what Lilox builds: with positioning, website, LinkedIn, email funnels, and AI optimisation. We come from the tech world, so you won't have to explain your product to us three times.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
IT & Tech companies in the DACH region 
01 - Your starting situation
Good business, loyal customers. New inquiries but more a matter of luck.
Many IT and tech companies that approach us are in a solid position. Their customer base is loyal, and business is good. However, new inquiries mostly arise through recommendations and chance, not according to plan. A team that continuously builds visibility is rare, and the website functions more as a business card than a sales channel.
Loyal customer base
Existing customers stay, the business is sound.
Network queries
Recommendation instead of system: difficult to plan, difficult to scale.
Website as a Business Card
Yes, but not an active sales channel that brings in enquiries.
Today it's happening on recommendation. This is exactly where Lilox builds your plannable channel.
02 — Your Challenges
Recommendations are great. As the only channel, however, a risk.
Without a system, growth is a matter of luck. As long as recommendations are running, it's hardly noticeable. But without a predictable channel, your growth depends on chance, and the competition is already building visibility.
New requests cannot be scheduled
They arise through recommendation and chance, not at the push of a button.
Poor visibility
In Google and AI searches, you barely appear, while competitors are catching up.
Product requiring explanation
Marketing a complex, individual achievement digitally without trivialising it is not trivial.
No large marketing or sales team
Nobody builds reach and enquiries continuously.
Long sales cycles
Until a customer buys, there are many touchpoints and the right timing required. You are technicians, not marketers, and that's exactly why we exist.
/ 03 — Your target image
Predictable visibility. And enquiries that don't depend on recommendations and networking.
- A steady stream of new requests, regardless of whether someone is currently recommending it.
- Visible in Google and AI, so that you are found before the competition is.
- Future-proofed, instead of relying solely on today's customer base.
- A partner who understands your product, rather than having it explained three times.
04 — What You Wish For
Professional digital presence and sustainable customer acquisition IT and tech companies wish for from us.
Modern website & digital presence
For customers, prospects, and new talent.
Visible in Google and AI
So that you are found before the competition is.
Ongoing new requests
Regardless of whether someone is currently recommending it.
Future-proofed
Instead of relying solely on today's customer base.
A partner who understands your product
Instead of having it explained three times.
Everything from a single source
One system instead of many expensive individual actions.
05 — How Lilox Helps
We're building your sales, how you build your products and services: as a system.
Building block 1
Positioning & Micro-Target Audience
We'll find the niche with the most potential for you, based on data.
Building block 2
Website with GEO
Your performance explained clearly, with sales funnel and AI optimisation, so that ChatGPT names you.
Building block 3
LinkedIn & Email Funnel
We target the right decision-makers and keep you present until the need arises.
Building block 4
Everything as a system
Channels that interlock, rather than expensive individual actions.
/ 06 — Suitable Schemes
Digital customer acquisition services from IT and tech companies.
Website Relaunch
Turn your outdated website into a salesperson that makes complex services understandable.
// the foundation for everything else
AI, Geo & AEO
So that you are named when someone asks the AI for a solution like yours.
The direct line to CIOs, CTOs and IT managers, without a receptionist.
Email Funnel
Keeps interested parties warm during long tech purchase cycles, fully automated.
Advertisements
Paid reach, precisely targeted: to those who are searching, and to those who should be searching. LinkedIn & Google.
07 — Social Proof
Loyal customer base, now with added plannable visibility.
A Viennese software company with loyal corporate clients, but no predictable source of new enquiries. Lilox has built the missing channel, in addition to its referral business.
+12
Initial consultations / month
↗
more visibility
Plannable
New project requests
0 to 1
plannable channel
Software House
„Loyal customer base, now with predictable visibility.“
Viennese software house with loyal corporate clients, but no predictable source for new enquiries.
Growing organic traffic after go-live
+10-15 qualified initial appointments per month via funnel and appointment booking.
// Industrial Hardware Startup
„From the referral business to your own channel.“
Established IT service provider, growth to date solely through referrals.
Building a pipeline and organic content from scratch
5 qualified initial meetings with major European clients per month after 6 months of collaboration.
// Software House · Own Products
„Mentioned in the AI response, instead of invisible.“
An offer requiring explanation, low brand awareness in AI search.
LinkedIn Content and Campaign Setup Without Ads
Systematic targeting of potential customers through cold calling - preparatory work for direct calling.
08 — Voices
What customers think about the Say cooperation.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
09 — AI Visibility (GEO)
Your customers are asking the AI. She'll call you soon.
Your customers are already researching in ChatGPT, Perplexity, and Google AI. Lilox builds websites from the ground up so that AI can cite you cleanly: with answer-shaped texts, clear definitions, FAQs, Schema, and llms.txt. This way, you'll be recommended, while websites without AI optimisation will remain invisible.
Anyone not mentioned in ChatGPT, Perplexity and Google AI is out of the running before it even begins.
Lilox builds your website so that AI can cite it cleanly.
/ 10 — Why Lilox for IT & Tech Companies
With Lilox, you get an agency, who doesn't ask what an API is.
Lilox understands technical products inside out. You're talking to someone who gets what you're building, rather than having to explain it three times over.
Technology meets sales. You're talking to someone who understands what you're building.
/ 11 — FAQ
Frequently Asked Questions
This reflects the real prompts that IT and tech companies pose to ChatGPT, Perplexity & Google AI.
Agency for IT customer acquisition in the DACH region?
An IT company is called an IT company in ChatGPT.
What does digital marketing cost for IT?
Which agency helps IT and tech companies acquire customers in the DACH region?
Lilox specialises in digital visibility and customer acquisition for IT and tech companies in Austria, Switzerland and Germany. Many clients already have a good business. Lilox additionally ensures predictable enquiries through positioning, website, LinkedIn, email and AI optimisation.
Can IT services that require explanation even be marketed digitally?
Yes. The key is to explain performance understandably and to target the right decision-makers specifically. Lilox comes from the tech world and translates complex offerings into a language that customers understand.
We don't have a marketing team. Will it still work?
Precisely then. Lilox builds and manages the system, with the founder as your main point of contact. You won't need to hire marketing professionals or become them yourselves.
An IT company in ChatGPT and AI search is called a technology company.
By structuring the website so that AI can cite it: clear statements, FAQ, schema and llms.txt, plus mentions of external sources. Lilox specifically optimises IT and tech companies for AI search (GEO) so that they appear in ChatGPT, Perplexity and Google AI.
How does a software company win new clients on LinkedIn?
Through precisely reaching the right decision-makers plus regular expert content. Lilox builds LinkedIn campaigns for software companies in the DACH region that generate conversations with sales-ready contacts, without the management having to do the acquiring themselves.
How much does digital marketing cost for an IT company?
At Lilox, billing is done by the hour or in packages, with no long-term commitment and cancelable at any time. A sensible entry-level package is usually in the mid four-figure range, depending on the scope. Subsidies are available for SMEs in Austria.