Industry page · For mechanical engineering, manufacturing, automation & special production in the DACH region
Your machines run around the clock. Your sales should too.
Manufacturing companies sell through regular customers, referrals, and traditional channels. Lilox builds you an additional digital sales channel in the DACH region: predictable, all year round, and yet personal. Without you having to hire new staff.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
// Industry & Manufacturing in the DACH region 
Industries and manufacturing companies entrust their digital marketing to us
For whom exactly
Mechanical engineers and manufacturing companies Digitise your sales with us.
Mechanical Engineering
Mechanical Engineering
Technology that requires explanation, few but large orders with long decision-making processes.
Manufacturing
Manufacturing production
Sales via trade fairs and regular customers, now also plannable and digital.
Automation
Automation and Plant Engineering
Target technical decision-makers online, rather than casting too wide a net.
Bespoke production
Bespoke production
Long decision-making processes, digitally supported and yet personal.
01 - Your starting situation
Full order books thanks to trade fair and regular customers. But what if that’s not enough anymore?
Manufacturing companies often come to us in this situation: Sales have been running for years through loyal customers, recommendations, and sometimes trade fairs. This works, but it's rigid, difficult to plan, and hard to measure. Often, a new or younger managing director is at the helm, wanting to digitalise without losing the personal touch. There is hardly any marketing staff, and the website is more of a catalogue than a sales channel.
Exhibition & Regular Customers
It's been working for years, but it's rigid, difficult to plan, and hard to measure.
New CEO wants to digitise
Without losing the personal touch that characterises the business.
Website as catalogue
More of a product overview than an active sales channel that brings in enquiries.
02 — Your Challenges
Top technology. But not visible digitally.
As long as it's being measured and recommended, it hardly shows up. But the channel is narrow, and if a decision-maker researches online, you barely appear.
Sales depend on a few channels
Regular customers, recommendations, occasional appointments. If one falls away, things quickly become tight.
Digitising without losing its soul
Your personal touch is your strength. It must not be lost in the digital realm.
No marketing staff
A new channel is to be run without you setting up a department.
Technology requiring explanation, long distances
A few large orders, with long decision-making processes.
Digitally difficult to find
When a decision-maker researches online, you barely appear. Lilox closes exactly this gap, without replacing your personal connection.
03 — What You Wish For
A digital sales channel. Additionally, plannable, all year round.
Planable requests all year round
Not just during a few peak times like trade fair dates.
Digital and yet personal
So that the line to the customer remains open.
Runs without additional personnel
Because the machine is working in the background.
A present at the right time
For example, with a new production line, change of location, or new decision-maker.
So helps Lilox
Digital sales, built by someone, who knows the factory hall.
Building block 1
Target Audience & Triggers
We find the right industrial customers and the moments when they are receptive, for example, when there's a new line or a new decision-maker.
Building block 2
Website selling technology
Product solutions at the forefront, brochures and documents for download, understandable rather than a catalogue.
Building block 3
LinkedIn for decision-makers
Personal address from management, technical and purchasing leadership, digital, but with a human tone.
Building block 4
Personally automated
Tracks that run in the background yet feel personal.
/ 05 — Corresponding Services
Digital Sales Services manufacturing companies.
All the building blocks that turn a traditional sales process into a plannable, digital channel.
Website Relaunch
Product solutions explained clearly, with brochure and datasheet downloads instead of a pure catalogue.
// the foundation for everything else
KI / GEO / AEO
Make yourselves discoverable when your manufacturing or solution is searched for online.
Reaches management and technical decision-makers personally, all year round.
Email Funnel
Supports long decision-making processes without anyone needing to follow up.
Advertisements
Paid reach, precisely targeted at technical decision-makers. LinkedIn & Google.
06 — AI Visibility (GEO)
If a decision-maker is searching online, they should find you.
Management, Technical, and Purchasing leadership are easily reachable via LinkedIn and search engines if the approach is personal and technically relevant. Lilox makes you discoverable when your manufacturing or solution is searched for online.
07 — Social Proof
An additional digital sales channel, for whom the planner brings requests.
Sales have so far been primarily through trade fairs and repeat customers. The new managing director wants to digitise, and there is no marketing team. Lilox has built the missing channel, independent of trade fair dates.
+12
Requests / Month
↗
Meetings with decision-makers
↗
New Enquiries / Quarter
0 to 1
regardless of trade fairs
Mechanical Engineering / Special Production
„An additional digital sales channel that provides predictable leads.“
Sales to date via trade fairs and existing customers, new CEO wants to digitalise, no marketing team.
Plannable requests via LinkedIn and website, independent of trade fair dates.
Engage with technical decision-makers, without additional personnel.
Manufacturing
„Digitally visible, without losing the personal touch.“
Manufacturing business with loyal, repeat customers, previously barely visible online.
New requests from the target audience, plannable by quarter.
5 qualified initial meetings with major European clients per month after 6 months of collaboration.
Automation
„A presentation at the right time to the decision-maker.“
Manufacturing companies with long decision-making processes, requiring predictable visibility.
Accompanied decision-making processes via automated routes.
Schedule appointments with technical and purchasing management.
08 — Voices
What customers think about the Say cooperation.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
09 — Why Lilox for Industry & Production
We are not talking about your industry. We come from her.
With Christoph Fraiss, engineer and former managing director of a manufacturing company, Lilox understands your world from the inside: long cycles, technical decision-makers, the value of personal connection.
Technology meets sales. We know factory floors and delivery times, not just marketing slides.
/ 10 — FAQ
Frequently Asked Questions
Shows the real prompts that manufacturing companies pose to ChatGPT, Perplexity & Google AI.
Digitalising sales without a personal touch?
How to reach technical decision-makers digitally?
What does digital sales cost for industry?
How do mechanical engineers and industrial companies gain new customers online?
Lilox creates a digital sales channel for manufacturing companies in the DACH region that predictably generates leads, in addition to existing customers and referrals, through an understandable website, targeted LinkedIn outreach to decision-makers, and automated email sequences.
Is it worth it for mechanical engineers and custom manufacturing as well?
This is precisely where Lilox's approach is ideal. Technology that requires explanation and a few, high-value customers are a perfect match for Lilox's strategy: reaching the right decision-makers specifically, rather than casting a wide net.
Does digital sales work without your own marketing team?
Yes. That's exactly what Lilox is made for. We build the system and look after it, the founder is your main point of contact. You don't need your own marketing department.
How to reach technical decision-makers in industry digitally
Management, technical, and purchasing leads are easily reachable on LinkedIn if the approach is personal and professional. Lilox handles precisely that: targeted, personal outreach instead of mass advertising.
Here's how manufacturing companies can digitise their sales without losing the personal touch: * **Personalised online product catalogues:** Instead of generic PDFs, offer customers online catalogues that can be tailored to their specific needs and interests. This could include personalised product recommendations, pricing, and even showing only the items relevant to their industry. * **Virtual product demonstrations:** Use video conferencing tools to conduct live, interactive product demonstrations. This allows sales teams to showcase features, answer questions in real-time, and build rapport, much like an in-person demo. * **Online configurators:** For complex or customisable products, implement online configurators. These tools empower customers to build their desired product step-by-step, receiving instant feedback on specifications and pricing. A sales representative can then follow up to refine the configuration or discuss next steps, adding that personal touch. * **Customer portals with personalised dashboards:** Create secure online portals where customers can view their order history, track shipments, access technical documents, and even reorder frequently purchased items. The "personal" aspect comes from tailoring the information presented on their dashboard to their specific account. * **AI-powered chatbots for initial queries, escalating to live agents:** Use chatbots to handle frequently asked questions and basic enquiries 24/7. This frees up sales staff to focus on more complex issues and relationship-building. Crucially, ensure a seamless handover to a human sales representative when the query becomes more nuanced or requires a personal touch. * **Data analytics to understand customer behaviour and proactively engage:** Leverage data from online interactions to understand customer preferences and buying patterns. This allows sales teams to proactively reach out with relevant offers, support, or information, demonstrating they understand the customer's needs without being intrusive. * **Personalised email marketing and communication:** While emails are digital, they can be highly personalised. Use customer data to send targeted communications about new products, industry news relevant to them, or follow-ups after a virtual meeting. * **Online collaboration tools for design and quoting:** For custom solutions, use digital whiteboards or collaborative design platforms. This allows both the sales team and the customer to work together on product designs and specifications in real-time, fostering a sense of partnership. * **Digital tools to enhance in-person interactions:** Even with digitisation, in-person meetings remain valuable. Equip sales representatives with tablets or laptops loaded with digital product information, customer history, and quoting tools. This allows them to access and share information instantly during face-to-face meetings, making the conversation more efficient and informed.
Lilox is building a digital sales channel alongside trade fairs that remains personal: targeted LinkedIn outreach by management, an understandable website, and automated yet human-sounding email sequences. Digital in process, personal in tone.
What does digital sales cost for a manufacturing company?
At Lilox, billing is done by the hour or in packages, without long-term commitment. The setup of a digital sales channel typically ranges from the mid-four figures to the low five figures, depending on the scope. Subsidies are available for SMEs in Austria.