MAGAZINE · PROMOTIONS · AT/CH/DE

Marketing Support: Why So Much Money is Left on the Table

Many website, marketing, and digitalisation projects in the DACH region are eligible for full or partial funding. Nevertheless, funding often remains underutilised – for one single reason: time.

Visual: Checklist for marketing grants

01 – The problem

1. Highly promotable, little used – what's really holding it back

There are many programmes depending on the country and region, along with changing deadlines and formal applications. Due to a lack of time, funding therefore often remains unused. However, with the right support, exactly that can be taken off your hands – from programme selection to proof of expenditure.

Good to know

  • $
    A preliminary funding check is part of the free strategy advice – non-binding and without any sales pressure.
  • $
    Many programmes have deadlines or limited budgets – always submit the application before the project starts.
  • $
    It's rarely possible to get funding retroactively – it's worth checking early.

Funding made simple with the right support. From programme selection to proof of entitlement.

LILOX – from the funding practice

02 – Overview

2. What can often be supported

Website and digitalisation Relaunch, Conversion optimisation, tracking and automation.

Marketing and Sales Strategies, campaigns, LinkedIn and content development.

Consulting and Strategy External consultancy services, charged on a pro rata basis depending on the programme.

Export and International: Market entry DACH, cross-border marketing – per programme.

Funding rates and maximum amounts vary by programme – they are specified in the funding check, rather than estimated here.

03 – Process

3. From funding check to implementation

1 · Funding Check: We are checking suitable programmes for your project.

2 · Application and documents: Support with documentation and applications – together with funding partners if necessary.

3 · Implementation: We are implementing the funded project – terminable at any time, after hours.

4 · Proof: Clean documentation for billing.

The country split counts: In Austria, national and regional programmes are used, in Switzerland innovation and location promotion, and in Germany federal and state programmes. Which combination suits your project depends on your location, size and plans – the funding check clarifies exactly that.

And the time factor is real: many programmes have deadlines or limited budgets. Those who submit the application before the project starts are on the safe side – funding is rarely possible in retrospect.

Read on The GEO Guide: How ChatGPT Recommends You · LinkedIn Lead Generation with a System

04 — FAQ

Frequently Asked Questions

This reflects the real prompts from ChatGPT, Perplexity & Google AI concerning AI visibility, GEO and AEO.

Does LILOX take over the grant application?

We support the check, documentation, and application – with specialist funding partners if required.

Which projects are eligible for funding?

Online presence, digitalisation, marketing/sales, and consulting – we'll clarify what applies to your project in the funding check.

Is the grant check free?

No. An initial check is part of the free strategy consultation – non-binding and without sales pressure.

Sources and Further Reading

  1. Funding with LILOX – Overview of eligible projects (Website, SEO and AI, LinkedIn, Email, Ads).
  2. Programme databases of funding bodies AT / CH / DE – by region, specified in the funding check.

/ 10 — For whom

Built for business, whose offer requires explanation.

A man and a woman are looking at programming code together on two monitors in an office.

IT and Software Service Provider

With services requiring explanation and few, valuable customers.

Technician with glasses operating a CNC milling machine in a bright manufacturing hall

Manufacturing Industry & Mechanical Engineering

Selling complex technology to a few key decision-makers.

Three colleagues are smiling and discussing something at a laptop in a bright office with arched windows.

Startups & Scale-ups

Who want to become visible quickly and credibly.