Industry Page · For Tech Startups & Scale-ups seeking Funding or in Growth
Your sales depend on you as a founder. We're building you a system that runs without you too.
B2B lead generation for tech start-ups and scale-ups in the DACH region
As long as every deal goes through you as the founder, your company only grows as fast as your calendar. Lilox builds scalable pipelines for tech startups and scale-ups in the DACH region: positioning, website, LinkedIn, email and AI optimisation. Ready to launch quickly, to fit your budget, with results you can show in the board.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
Tech Startups and Scale-ups in the DACH Region 
We build, refine, and manage the digital sales of tech start-ups and scale-ups.
For whom exactly
Tech start-ups and scale-ups Build your scalable sales with us.
Tech Startup
Tech Startups
Product is ready, first customers acquired, often with fresh funding behind it.
B2B SaaS
B2B SaaS
First scalable leads, irrespective of the management's calendar.
Scale-up
Scale-ups after funding
Fresh funding, high pressure to grow, budget must be right.
Founder-led
Founder-led Sales
Every deal goes through you. We are decoupling sales from the founder.
01 – Your starting situation
Product is ready, first customers too. But growth is still manual labour. And you want to focus on investors & product?
Startups and scale-ups usually come to us like this: The product is there, initial customers have been won, often with fresh funding behind them. But sales depend on you, the founder, the positioning is still unclear, a sales team is missing, and the budget needs to be right. The pressure to grow is high, and your time is short.
Product and first customers
Often with fresh funding in tow, the proof is in the pudding.
Sales depend on the founder
Every deal about you, the positioning still unclear.
Small team, tight budget
The sales team is missing or small, every pound needs to count.
02 — Your challenges
Founder-led sales works. Until you, as the founder, become the bottleneck.
At the beginning, a founder is best at selling. But that doesn't scale: your calendar becomes the growth limit, and without a system, the pipeline remains empty as soon as other tasks call to you.
Sales depends on you as the founder
It doesn't scale and slows down as soon as other tasks call it.
Positioning still unclear
What exactly, for whom, and why you? That needs to be nailed down before you scale up.
The budget must be right.
No room for expensive experiments; every euro needs to work.
Quick but serious
You need results soon, without risking your reputation.
Visibility of zero
Hardly anyone knows you, you're missing from searches, directories, and AI answers. This is exactly where Lilox comes in, quickly and affordably.
03 — What You Wish
A pipeline that stays full even without you as a founder.
Decoupled influx from you
Scalable, and it grows with your business.
Clear positioning
For brand and product portfolio, which also convinces investors.
Budget-friendly and quickly ready to go
With results to show.
Visible early
In search, directories and AI answers, before the competition.
So helps Lilox
First the positioning, then the system that scales.
Four steps, in the correct order: first sharpen the message, then build the pipeline, get visible early, and reinforce on a budget.
Step 1
Sharpen positioning
Clarify brand and product portfolio so that messaging and target audience are aligned.
Step 2
Build a lean system
Website, LinkedIn and email funnels that generate pipeline together, rather than individual actions.
Step 3
Become visible early
AI optimisation and listings in relevant directories so that you are found.
Step 4
Scaling on a budget
First prove what works, then amplify with ads. Every pound works.
/ 05 — Corresponding Services
Customer acquisition services from startups and scale-ups.
All the building blocks for a scalable pipeline, budget-conscious and quick to launch.
Positioning & Website
Clear message and a page that makes the product and its value immediately understandable.
// the foundation for everything else
Quick access to decision-makers, regardless of your calendar as a founder.
Email Funnel
Gathers leads and keeps them warm, automated and budget-friendly.
AI / Geography & Ads
Early visibility in AI search, plus ads as an amplifier once something gains traction.
Advertisements
Paid reach, precisely targeted at technical decision-makers. LinkedIn & Google.
/ 06 — Visible Early (GEO)
If someone is searching for your solution with AI, we'll ensure you get credited.
Lilox ensures AI visibility (GEO) and listings in relevant directories and review platforms like Capterra or OMR Reviews. This way, your startup will be found when someone is searching online or within AI for a solution like yours.
07 — Social Proof
From sales through you to a scalable pipeline.
Strong product, fresh funding, but every deal went through you as the founder. Lilox built the pipeline which will stay full without you, with positioning that hits home in pitches and with the target audience.
↗
In-planable talks / month
0 to 1
Scalable pipeline
↗
First talks in weeks
1
clear positioning
Use Case · SaaS Scaleup
„From sales through you to a scalable pipeline.“
Strong product, fresh funding, but every deal went through you as the founder.
Qualified conversations per month, without you having to acquire them yourself.
Clear positioning that fits the pitch and the target audience.
Use Case · Tech Startup
„Scalable leads, ready to go.“
Product is ready, first customers are here, but hardly any visibility and no system.
Continuously generate leads via website and LinkedIn funnel.
From start to the first conversations in a few weeks.
Use Case · B2B-SaaS
„Early visibility in AI and directories.“
Low awareness, missing in search, directories and AI responses.
From 0 to visible in AI search and relevant directories.
Demo requests directly from the target audience.
08 — Voices
What customers think about the Say cooperation.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
/ 09 — Why Lilox for Startups & Scale-ups
We are not talking about your industry. We come from her.
Lilox brings startup and scale-up experience: Nadine Fraiss was Head of Marketing in a startup and scale-up. We have founded companies ourselves and invest in or coach startups.
Scalable sales without fixed costs. We bring you scalable CMO/CRO expertise with low monthly costs – scaled and at a top level. With our network, we find partners and expertise for you.
/ 10 — FAQ
Frequently Asked Questions
Reflects the real prompts that startups and scale-ups ask ChatGPT, Perplexity & Google AI.
Building sales that don't depend on the founder.
Is marketing worth it on a small budget?
To be visible on Capterra and in AI searches?
Which marketing agency is suitable for tech start-ups and scale-ups in the DACH region?
Lilox builds a system of positioning, website, LinkedIn, and email funnels that automatically generates and nurtures leads. This creates a pipeline that runs without you as founder and scales with your company.
Is it worth it on a limited budget?
Yes. Lilox works with a focus on budget consciousness: first, measures that function organically, then targeted reinforcement. Billing is done by the hour or by package, cancellable at any time, without expensive long-term contracts.
How quickly does a scale-up see results?
Initial discussions usually arise within a few weeks of the launch. Positioning and foundations are established quickly, after which lead generation begins. Results that can be presented to the board.
Which marketing agency is suitable for tech start-ups and scale-ups in the DACH region?
Lilox specialises in B2B lead generation for tech start-ups and scale-ups in Austria, Switzerland, and Germany. You get strategy and implementation from a single source, budget-conscious and quickly ready to go, with the boss as your point of contact.
How does a startup find the right positioning for its brand and product?
Lilox sharpens positioning and product portfolio with you: Exactly what, for whom, why you specifically. Based on this, messaging and target audience are created, which are crucial for pitches and customer acquisition.
How do B2B SaaS startups get their first scalable leads?
Through a streamlined system of a website, LinkedIn, and email funnel, which automatically generates and nurtures leads. This creates a pipeline that isn't dependent on you as the founder and grows with the company.