AI visibility (GEO/AEO) for tech and IT companies
Your customers are already asking AI. Does she recommend you or the competition?
GEO and AEO: Visibility in ChatGPT, Perplexity, and Google AI for B2B in the DACH region.
B2B purchasing research starts today on ChatGPT, Perplexity and Google AI. Lilox makes technology and IT companies in the DACH (Germany, Austria, Switzerland) region visible there: with citable content on your website and with mentions via external sources. This is how you'll be recommended when someone asks AI for a solution like yours.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
Why now
Your customers are asking AI – no longer just Google.
Anyone not appearing in AI responses is out of the running before it even begins.
Therefore, we measure your actual AI visibility (e.g. with Peec AI) and specifically optimise the levers proven by studies.
Technology companies trust us
Selected clients · supported companies in digital B2B
01 — The Promise
Mentioned, before the competition even comes into play.
AI visibility brings three things: you will be found at the moment of purchase research, you will gain authority because an AI recommendation acts like a seal of approval, and you will secure an advantage as long as most competitors are still ignoring GEO.
Found at the point of purchase
When a decision-maker asks AI for a solution like yours, you, not just the big players, are in the answer.
Authority & Trust
Being recommended by AI feels like a neutral endorsement. It opens doors that advertising keeps shut.
Advantage & future-proof
Those who get an early start with AI responses will build a lead that latecomers will find difficult to catch up on.
AI Visibility · Monitoring
▲ Live/ 02 — Diagnose
The AI knows your competition. Your company hasn't yet.
GEO is not marketing voodoo. Rather, a measurable system. We will show you the before-and-after figures.
Content without response format
The AI cannot find a clear statement it can cite.
No entity, no schema
Who, what, where is not stored in a machine-readable format.
No external mentions
The AI draws recommendations from directories, reviews, and expert articles. It is missing there.
Crawler locked out
GPTBot, ClaudeBot and the like are not allowed to read the page at all.
Hype rather than facts
Words like „the best“ lower the citation rate, instead of increasing it.
03 — The Diagnosis
SEO puts you on a list. GEO puts you in the answer.
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) optimise your content so that AI systems mention you directly in their answers. Classic SEO puts a page in the Google list, which fewer and fewer people click on. GEO puts you in the one answer that gets read.
Gather data. Understand the system. Optimise. Measure again.
Prompt → Measure → Content → AI Mention
/ 04 — How we work
From invisible to cited. In five comprehensible steps.
Lilox makes you visible in AI within five steps. Each step is measurable, from the initial audit to ongoing monitoring.
1
Step 1
Prompts and baseline measurements
With modern AI monitoring tools, we find out what questions your customers are asking the AI and who is being mentioned today. That is your starting point, in black and white.
2
Step 2
Create citable content
Answer-shaped texts, clear definitions, numbers and FAQs in the wording of actual search queries, so that the AI can cite you cleanly.
3
Step 3
Finance and Technology
Entity (who, what, where), Organisation and FAQ page schema, llms.txt and open AI crawlers. The machine-readable foundation.
4
Step 4
Building external sources
LinkedIn articles, expert contributions, directories and reviews from which the AI draws its recommendations.
5
Step 5
Measure and readjust
We are continuously monitoring where you are mentioned compared to the competition, and closing gap after gap.
05 — What you get
Everything the AI needs, to name you.
Function plus benefit, from baseline measurement to ongoing monitoring. What is included in a GEO project from Lilox.
AI visibility audit
Black and white, on which questions you are named and where the competition is ahead.
Reply Capsules & FAQ
Content that the AI can quote directly, in the exact wording of real customer questions.
Schema & Entity (JSON-LD)
Organizational, website and FAQ page schema as well as a canonical who-what-where sentence.
llms.txt & Crawler-Setup
The machine-readable business card plus open access for GPTBot, ClaudeBot, PerplexityBot.
External sources
LinkedIn articles, expert contributions, directory and review entries that co-mention you.
Monitoring Dashboard
Ongoing measurement of your AI mentions compared to the competition.
06 – External Visibility
The AI doesn't just believe your website. This is also how we ensure mentions elsewhere.
AI systems build their answers from many sources, not just your website. Those who appear in professional articles, directories, and on LinkedIn are recognised by the AI as more relevant. Lilox specifically builds these external signals.
Present brand signals,
so that your name and offering appear consistently everywhere and the AI can clearly identify you.
LinkedIn Articles & Posts
your core topics, which establish you as a source and expert.
Industry Directories & Reviews
(e.g. ProvenExpert, OMR Reviews and other directories) from which the AI draws recommendations.
Editorial and digital specialist articles,
on external sites frequently cited in AI within your industry.
A website alone makes your assertion. External mentions make you a fact — also for the AI.
/ 07 — SEO Agency or GEO Partner
Most are still optimising for yesterday. We are optimising for today's AI.
Classic SEO Agency
Aim: Space in the Google list
Keywords & Backlinks
Only your own website
Success = Ranking
AI as a minor theme
Lilox (GEO/AEO)
Goal: Mention in the AI response
Response Format, Entity, Schema, llms.txt
Website plus external sources and reviews
Success = AI mentions, as measured in monitoring
AI at its core, from the very beginning
08 — Results
From invisible to fixed size in the AI response.
Results from real AI visibility for B2B companies. The numbers are placeholders and will be replaced with real values from AI monitoring.
10x
in AI mentions
100%
Prompts covered
+50%
External sources
Approx 8
Weeks until visible
Use Case 1 · Software House
„From zero mentions to the first recommendation in ChatGPT.“
Starting point: strong product, but completely absent in AI search.
[X] % visibility for the most important purchase enquiries, previously [0].
Use Case 2 · IT Service Provider
„Cited from external sources in Perplexity.“
Starting position: good website, but no external signals for the AI to pick up on.
[X] Specialist articles and directory entries were compiled.
[X] Industry questions cited in Perplexity.
Use Case 3 · Tech-Scaleup
„Mentioned by the category question, not just by its own name.“
Starting position: visible for brand names, invisible for „best solution for...“.
[X] Category prompts mentioning market leaders alongside.
09 — Voices
What customers think about the To collaborate with Lilox.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
/ 10 — For whom
We're not for everyone. For technical companies like yours, we are.
IT and Software Service Provider
With services requiring explanation and few, valuable customers.
Manufacturing Industry & Mechanical Engineering
Selling complex technology to a few key decision-makers.
Startups & Scale-ups
Who want to become visible quickly and credibly.
11 — Offer, Costs & Future Security
The AI search doesn't wait. Whoever starts now will be included tomorrow.
Lilox charges for GEO by the hour or in packages, with no long-term commitment and cancellation at any time. It often starts with an AI visibility check and then grows with content and external sources. Subsidies are available for SMEs in Austria, which we also handle.
Low barrier to entry
The AI visibility check is free. You can see where you stand today, even without collaboration.
Future-proof
The sooner you get into AI responses, the harder it is for anyone to catch up. Early movers win.
No risk
A single point of contact, clear billing, cancel anytime. We’ll keep you with results, not contracts.
/ 12 — This is how easy it is to get started
Three steps, and the AI gets to know you.
1
Step 1
Free AI visibility check
We'll measure if and where AI mentions you today.
2
Step 2
Content & Funding
Response capsules, FAQs, schema, and llms.txt, so the AI can quote you.
3
Step 3
External Sources & Monitoring
We are building nominations and measuring your progress continuously.
My Promise – Because I know from experience what matters in sales and marketing
Our expert will build your website for you. We are building the website, she sells.
Nadine Fraiss remains your dedicated point of contact throughout the entire project. Backed by:
Christoph Fraiss, Expert in Strategy, Product & Sales.
Elena Cavallar, Expert in sales-optimised websites & content creation.
13 – GEO & AEO
Frequently Asked Questions
This reflects the real prompts from ChatGPT, Perplexity & Google AI concerning AI visibility, GEO and AEO.
How will my business be recommended by ChatGPT or Perplexity?
By the AI recognising you as the relevant answer. Lilox ensures this with citable content on the website (definitions, figures, FAQs, schematics) and with mentions via external sources such as directories, reviews, and expert articles.
What is the difference between SEO, GEO, and AEO?
SEO brings a page into the classic Google results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) ensure that a company is mentioned directly in the answers from AI systems such as ChatGPT, Perplexity, and Google AI.
How do you measure AI visibility?
Lilox uses AI monitoring tools that regularly ask defined questions to ChatGPT, Perplexity, Google AI, and others, and measure how often and where you are mentioned in comparison to the competition.
How long does it take to appear in AI responses?
First mentions usually appear within four to eight weeks, initially for brand name related queries and niche topics. Category queries like „best solution for...“ take longer and require more external signals.
Can GEO be tailored specifically for Austria, Switzerland, or Germany?
Yes. Lilox specifically optimises AI visibility for the DACH region, including country-specific queries and regional sources, so that you are mentioned exactly where your customers are located.
Is it worth investing in GEO now, or is it too early?
It's worth it now. AI search is growing quickly, and early movers are securing a lead that latecomers will struggle to catch up on. Those who wait are leaving the listings to the competition.