{"id":363,"date":"2026-06-12T11:06:31","date_gmt":"2026-06-12T11:06:31","guid":{"rendered":"https:\/\/www.lilox.io\/?page_id=363"},"modified":"2026-07-08T17:47:33","modified_gmt":"2026-07-08T15:47:33","slug":"branchen","status":"publish","type":"page","link":"https:\/\/www.lilox.io\/en\/branchen\/","title":{"rendered":"Industries"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section et-pb-has-background-video et_pb_preload\"><span class=\"et-pb-background-video\"><video autoplay loop playsinline muted><source type=\"video\/mp4\" data-src=\"https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/07\/5400461_Coll_wavebreak_People_3840x2160.mp4\" \/><\/video><\/span>\n<div class=\"et_pb_row_0 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Auf diese Branchen sind wir spezialisiert<\/p>\n<\/div><\/div>\n\n<div class=\"difl_df_adh_heading_0 difl_df_adh_heading et_pb_module preset--group--difl-df-adh-heading--divi-font--hm5q2bb--default preset--group--difl-df-adh-heading--divi-font--hjd4sw6--default preset--group--difl-df-adh-heading--divi-font--h1qrp7x--default preset--group--difl-df-adh-heading--divi-font--h1fw76p--default preset--group--difl-df-adh-heading--divi-font--h10eoug--default preset--module--difl-df-adh-heading--brfzje6t91\">\n\t\t\t<div class=\"df-heading-container \">\n\t\t\t\t<h3 class=\"df-heading\"><span class=\"prefix \">B2B-Marketing und Vertrieb f\u00fcr<\/span> <span class=\"infix \">Tech & IT, Industrie & Produktion, Startups & Scale-ups<\/span> <\/h3>\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Wir kennen erkl\u00e4rungsbed\u00fcrftige Angebote und lange Entscheidungswege. Lilox baut digitale Leadgenerierung f\u00fcr Technologie- und IT-Unternehmen, produzierende Unternehmen sowie Startups und Scale-ups, mit einer Sprache, die deine Zielgruppe versteht.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_nested et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-font--h1vi52x--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-button--divi-font--h1vi52x--default preset--module--divi-button--default\" href=\"http:\/\/www.lilox.io\">Gratis Strategieanalyse<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default preset--module--divi-heading--a9t1kkx3ui\"><div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_header\">Branchenverst\u00e4ndnis statt Marketing von der Stange<\/h1><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Mit Engineering-Hintergrund verstehen wir technische und produzierende Unternehmen wirklich \u2013 das spart \u00dcbersetzungsarbeit und Zeit.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"difl_df_adh_heading_1 difl_df_adh_heading et_pb_module preset--group--difl-df-adh-heading--divi-font--hm5q2bb--default preset--group--difl-df-adh-heading--divi-font--hjd4sw6--default preset--group--difl-df-adh-heading--divi-font--h1qrp7x--default preset--group--difl-df-adh-heading--divi-font--h1fw76p--default preset--group--difl-df-adh-heading--divi-font--h10eoug--default\">\n\t\t\t<div class=\"df-heading-container \">\n\t\t\t\t<h1 class=\"df-heading\"><span class=\"prefix \">F\u00fcr welche Branchen macht Lilox<\/span> <span class=\"infix \">B2B-Marketing und digitale Leadgenerierung?<\/span> <\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_0 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_clickable\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-tech.png\" alt=\"Abstraktes Serverraum- und Code-Motiv in Navy und elektrischem Blau \u2013 Branche IT & Technologie\" width=\"1376\" height=\"768\" srcset=\"https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-tech.png 1376w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-tech-1280x714.png 1280w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-tech-980x547.png 980w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-tech-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1376px, 100vw\" class=\"wp-image-192\" \/><\/span><\/div>\n\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">IT & Technologie<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Softwareh\u00e4user, IT-Dienstleister und Tech-Unternehmen mit 50\u2013100 Mitarbeitenden. Der typische Pain: Leads kommen fast nur \u00fcber Empfehlungen. Lilox \u00fcbersetzt erkl\u00e4rungsbed\u00fcrftige Technik in klares Messaging und baut \u00fcber LinkedIn, SEO & KI eine planbare Pipeline zu IT-Leitung, CTO und Gesch\u00e4ftsf\u00fchrung.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><a href='\/branche-it-technologie\/'>Mehr zu IT & Technologie \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_1 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_clickable\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-industrie.png\" alt=\"Moderne Industriehalle mit Industrie-4.0-Visualisierung \u2013 Branche Industrie & Produktion\" width=\"1376\" height=\"768\" srcset=\"https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-industrie.png 1376w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-industrie-1280x714.png 1280w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-industrie-980x547.png 980w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-industrie-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1376px, 100vw\" class=\"wp-image-190\" \/><\/span><\/div>\n\n<div class=\"et_pb_heading_2 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Industrie & Produktion<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Vom Maschinenbauer bis zum Hardware-Produzenten mit 30\u2013100 Mitarbeitenden. Der typische Pain: Zielgerichtet Unternehmen ansprechen. Lilox macht technische Produkte digital sichtbar und erreicht Entscheider genau dann, wenn Trigger wie Budgetfreigabe, ERP-Projekt oder Expansion anstehen.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><a href='\/branche-industrie-produktion-lilox\/'>Mehr zu Industrie & Produktion \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_2 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_clickable\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-startup.png\" alt=\"Helles Startup-Loft mit Wachstumsmotiven \u2013 Branche Startup & Scale-up\" width=\"1376\" height=\"768\" srcset=\"https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-startup.png 1376w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-startup-1280x714.png 1280w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-startup-980x547.png 980w, https:\/\/www.lilox.io\/wp-content\/uploads\/2026\/06\/lilox-branchen-startup-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1376px, 100vw\" class=\"wp-image-191\" \/><\/span><\/div>\n\n<div class=\"et_pb_heading_3 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Startups & Scale-ups<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>B2B-Startups mit 3\u201320 Mitarbeitenden und k(l)einem Marketingteam. Der typische Pain: Die Kundengewinnung h\u00e4ngt am Netzwerk der Gr\u00fcnder, Wachstum ist nicht planbar. Lilox arbeitet als ausgelagertes Marketing-Team und baut ein System aus Website, LinkedIn, SEO & KI und E-Mail \u2013 flexibel und jederzeit k\u00fcndbar.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><a href='\/branche-startup-scale-up-lilox\/'>Mehr zu Startups & Scale-ups \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_5 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_8 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_4 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Warum braucht B2B-Marketing einen Branchenfokus?<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Weil B2B nicht gleich B2B ist. Wer im Maschinenbau so verkauft wie im SaaS-Startup, verliert auf beiden Seiten. Drei Gr\u00fcnde, warum wir je Branche mit eigenem Playbook arbeiten:<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_9 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_3 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>1<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_5 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Andere Buying-Center<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Im Startup entscheidet die Gr\u00fcnderin allein, im Konzern ein Gremium aus Einkauf, IT und Fachabteilung. Botschaften, die alle gleich ansprechen, erreichen niemanden richtig \u2013 deshalb arbeiten wir mit branchenspezifischen Personas statt einer generischen Zielgruppe.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_4 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>2<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_6 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Andere Sales-Zyklen<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Ein Startup kauft in Wochen, ein Industrieunternehmen in Monaten bis Jahren. Unser Funnel \u2013 Sichtbarkeit, Interesse, Qualifizierung, Gespr\u00e4ch, Conversion \u2013 bleibt derselbe, aber Taktung, Inhalte und Kan\u00e4le passen wir an den Kaufrhythmus der Branche an.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_group_5 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>3<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_heading_7 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hm5q2bb--default preset--group--divi-heading--divi-font--hp5h6dj--default\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Das Timing-Problem<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>B2B-Kunden kaufen, wenn ein Trigger eintritt: F\u00fchrungswechsel, Finanzierungsrunde, ERP-Projekt, Expansion. Wer in diesem Moment nicht sichtbar ist, existiert f\u00fcr den Kunden nicht. Branchenfokus hei\u00dft: die Trigger kennen und vorher pr\u00e4sent sein.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_9 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_16 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"Branchenspezifisches B2B-Marketing\",\"serviceType\":\"B2B-Marketing f\u00fcr IT & Technologie, Industrie & Produktion sowie Startups & Scale-ups\",\"description\":\"Branchenspezifische B2B-Marketing-Programme mit eigenen ICPs, Personas und Triggern \u2013 f\u00fcr Technologie- und IT-Unternehmen, produzierende Unternehmen und Startups & Scale-ups im DACH-Raum.\",\"provider\":{\"@type\":\"Organization\",\"name\":\"LILOX \u2013 eine Marke der NUATRIS GmbH\",\"url\":\"https:\/\/www.lilox.io\/\"},\"areaServed\":[{\"@type\":\"Country\",\"name\":\"AT\"},{\"@type\":\"Country\",\"name\":\"DE\"},{\"@type\":\"Country\",\"name\":\"CH\"}],\"url\":\"https:\/\/www.lilox.io\/branchen-native-v2\/\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\/\/www.lilox.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branchen\",\"item\":\"https:\/\/www.lilox.io\/branchen-native-v2\/\"}]}]}<\/script><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_et_pb_custom_css":""},"difl_page_category":[],"class_list":["post-363","page","type-page","status-publish","hentry"],"_et_pb_custom_css":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branchen: B2B-Marketing f\u00fcr Tech, IT &amp; 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