/ 00 · The Analysis

B2B agency for technical companies in Austria, Switzerland and Germany

Your world is engineering. Ours is digital marketing and sales.

LILOX is an AI-driven boutique agency for B2B marketing and digital sales in the DACH region (Germany, Austria, Switzerland), led by two former C-level founders who know manufacturing and tech from the inside. Website, AI visibility, LinkedIn, email and ads run as one system instead of five separate measures.

Free strategy analysis Who’s behind it

Owner-run from TyrolDACH-region specialistsFor AT: SME grant-eligibleCancel any time

Nadine and Christoph Fraiss, founding duo of LILOX

Digital B2B customer acquisition behind the scenes at

Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study

Sales automation for a startup without a marketing team of its own.Case Study

A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study

Website relaunch for a Bern heritage company, live in four months.Case Study

Lead generation in a niche market: eleven meetings from the researched audience.Case Study

Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study

A digital sales channel for the DACH market, running for seventeen months.Case Study

A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study

Website relaunch and a sharper brand for a Swiss IT service provider.Case Study

Opening up the US market: 407 new contacts at MedTech corporations.Case Study

Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study

/ 01 · Who’s Behind It

Who runs LILOX and what experience stands behind it?

Two minds, one system: engineering depth meets marketing craft

Most B2B agencies understand marketing. Almost none also understand mechanical engineering, production and complex procurement from the inside. At LILOX, both perspectives sit at the same table, and both work on your project hands-on.

Managing Partner · CEO & Founder

Nadine Fraiss

In over 15 years of digital marketing, Nadine was Digital Officer and Head of Marketing at Hypo Tirol Bank, at the startup Bots&People and at the scale-up One Hiring. She was responsible for the e-commerce shop of Hartlauer and was a leading expert in digital sales at Egger.

That means she knows both sides of the table: the client who has to justify agency budgets upwards, and the executive who has to deliver pipeline at the end of the quarter. On your project she leads positioning, website and campaigns.

Website strategy
SEO and GEO
Lead generation and acquisition

"With my team, I build your digital sales. As equals, in plain language, with numbers you can show."

Partner · Engineering and AI Enablement

Christoph Fraiss

Christoph is a mechanical engineer, holds an MSc in Industrial Engineering and an International Business MBA from the Carlson School of Management and WU Vienna. 15 years of experience in large-scale project management, in engineering high-performance plants, and as a production and business leader, including at Thermo Fisher, Novartis and Aenova.

He knows your procurement from the inside, because he spent years deciding on that side of it himself. On your project he translates between engineering and market.

Strategy
Analysis
AI Enablement

"I know innovative engineering, manufacturing companies and their procurement from the inside. That is exactly why I know how to sell the value of a product in a way people understand."

Values, way of working and full track record

/ 02 · The Difference

What sets LILOX apart from a traditional marketing agency?

You’ve already had an agency. That’s how you know what you don’t want anymore.

Seven points that decide whether a marketing budget turns into revenue or into a folder full of reports.

How We Work	Traditional Agency
You talk to the founder. She knows your project because she works on it herself.	Senior in the pitch, junior in delivery. Your contact changes twice a year.
We count customers, not clicks.	Monthly report on reach, impressions and brand awareness.
We go after the companies with the greatest potential, on purpose.	As many leads as possible, so the number in the report looks right.
Mechanical engineering, managed services, cloud. We come from this world.	You’re still explaining your product in the third workshop.
Website, AI visibility, LinkedIn, email and ads interlock.	One agency per channel. The coordination in between is yours to do.
Cancel any time, and the system is yours afterwards.	12 to 24 months minimum term, three months’ notice to year-end.
Speed from the machine, judgment from 15 years of experience.	Either AI copy without review, or handwork at an hourly rate.

/ 03 · Services

What services does a B2B agency for technical companies provide?

Five levers, one system for digital B2B sales

The website is the foundation. Everything else docks onto it and feeds the same measurement. Bookable individually, but built to work together.

CONTROL VARIABLEIdeal customer profile

AI search

Ads

CORE MODULEWebsite

Follow-up

Content

Contact

RESULTMeeting

Four channels with one job each, all leading to the same page. Every inquiry gets a source, so at the end of the month you can see which channel brought which meeting.

As one system, not as five invoices

You can start with a single building block. But the channels all feed the same measurement, so at the end of the month it becomes visible which channel brought which meeting.

Website

A conversion-strong website with a clear sales funnel instead of a digital business card. A next step on every page, readable for search engines and answer engines.

AI visibility, GEO and AEO

Citable content, clean schema and external sources, so that ChatGPT, Perplexity and Google AI recommend you. Measured monthly, reported monthly.

Founder-led content and targeted ads that land with the right decision-makers. Reach through your personal profiles rather than the company page.

Email marketing

Nurture sequences that turn contacts into qualified first conversations. One issue a month from your own content, every send approved beforehand.

Performance campaigns on Google and in ChatGPT, built for offerings that need explaining. Started only once the measurement runs cleanly.

Discuss scope

/ 04 · AI Enablement

How do technical companies become visible in ChatGPT and Perplexity?

Your customers are already asking AI. Does it recommend you or your competitor?

B2B buying research now starts in ChatGPT, Perplexity and Google AI. We make tech and IT companies in the DACH region visible there: with citable content on the website and mentions through external sources. Measured with Peec AI among others.

51%

of B2B software buyers start their research in an AI chatbot. In 2024 it was still 29%.

G2, 2025

−25%

expected decline in traditional search by 2026.

Gartner, 2024

+40%

higher chance of being cited for content with sources and statistics.

Princeton and IIT Delhi, KDD 2024

1.5 to 2.5×

more website visits after an AI mention.

Profound, 2026

How we go about it

Measure prompts and baseline

Build citable content

Foundation and technology: schema, llms.txt

Build external sources

Measure and adjust

Read the AI visibility report

/ 05 · Results

What results do technical B2B companies achieve with LILOX?

What happens when engineering knowledge meets a sales system

Three anonymized examples from ongoing engagements. Every figure comes with a source and a period, the same as on every other page. The numbers come from ongoing measurement.

+12

qualified first meetings per month

Software house · six months · Before the build, acquisition ran exclusively through referrals. 8 of those inquiries from the target audience.

€480k

pipeline in five months

Manufacturing hardware company · five months · Pipeline value, not closed revenue. Every position with a documented source, plus 14 meetings at CIO level.

17%

reply rate against an industry average of around 10%

IT service provider · nine months · Outreach happened only where there was a demonstrable reason. 5 new customers in nine months.

See all success stories

30 minutes, an honest assessment, no sales pitch.

You describe your situation, we tell you where the fastest lever is. Even when it isn’t with us.

Free strategy analysis

/ 06 · Honest Up Front

Which companies are a fit for a boutique agency like LILOX?

We’re not for everyone

We deliberately run few engagements at a time. So it’s on the table up front where we make a difference and where you’d be better off with a different model.

We’re a fit when

These five points apply to you

your offering needs explaining
a single deal is in the four- to six-figure range
the buying cycle takes weeks to months
you don’t have your own marketing or sales team
you come from tech, IT, software or manufacturing

We’re not a fit when

Any one of these five points applies

you run transactional volume business
your order value is in the two-figure range
you run D2C or classic online retail
you want 500 leads a month, whichever ones
price is the most important selection criterion

/ 07 · Client testimonials

What clients say about working with us

Mulundo Sichone - LILOX customer testimonial — **Mulundo Sichone**Founder, Pydro

Uwe Heil - LILOX customer testimonial — **Prof. (FH) Dr. Uwe Heil**Entrepreneur, Dr. Heil KG Consulting & Coaching for Executives

Manfred - LILOX customer testimonial — **Manfred**Head of Sales, Cloud ERP

/ 08 · Before You Commission

What companies ask when choosing an agency

Which agency is right for technical B2B companies in the DACH region?

One that understands your offering without you explaining it three times, and that runs every channel into the same measurement. LILOX works exclusively for technical companies in Austria, Switzerland and Germany: IT and software service providers, manufacturing, machine and plant engineering, and funded product startups.

What does building a B2B marketing system cost?

A project runs between €10,000 and €30,000 depending on scope, and the ongoing service starts at €2,900 a month. Billed at a fixed price for a scope defined in advance. Grants are available for SMEs in Austria.

Pricing and scope

How quickly do we see first results?

The foundation of positioning, website and conversion path is usually in place after three to six weeks. Campaigns run from week seven. First conversations typically come within six to nine weeks.

Do we have to book all five services?

No. The building blocks are bookable individually. The website is the foundation, though, because every further block points back to it. Channels are added once the measurement is in place.

What happens if we end the engagement?

Documentation, tooling and handover training are part of the delivery. You can cancel at any time and keep working with the system, or hand it to another team. Accounts and licenses are in your name anyway.

Do you use AI for our content?

Our own tools handle research and groundwork and make the work fast. Approval is by hand. Nothing reaches your market that a founder hasn’t personally reviewed and that you haven’t approved yourself.

The next step

Let’s get to know each other

30 minutes, an honest assessment, no sales pitch. You describe your situation, we tell you whether LILOX is the right partner. If we’re not a fit, you hear that in the same conversation, with reasons and, where possible, with a recommendation.

Book a free strategy analysis Drop us a line