Professional B2B marketing with Google Ads and ChatGPT Ads for your lead generation

As soon as your measurement setup is in place and every inquiry automatically gets a source. Before that, LILOX deliberately does not run paid reach, because at the end of the month you would otherwise not be able to say which inquiry came from which budget. As a rule, that is the case from week four onward.

On Google, someone is actively searching for a solution they need today. That demand already exists and can be captured immediately. LinkedIn reaches people who are not yet searching for your topic, and therefore needs more touchpoints and more time until the first inquiry.

The ads run on the same companies and roles that your personal profiles already reach organically. A contact then sees your name more than once, once in a person’s post and once in an ad. That increases the likelihood they react once the need arises.

The free visibility check. In 30 minutes, a prospect sees whether their own company shows up in Google AI and ChatGPT, compared with two named competitors. That way the click has value even if no purchase is on the table today.

Every inquiry gets a source on arrival that traces back to the search term or the ad. Once a month you get, per channel, the number of inquiries, the cost per inquiry, and a suggestion for where the budget goes next month.

You do. The Google and LinkedIn accounts run under your name, we work in them with access. If you end the collaboration, the accounts, history, and reports stay with you and another team can keep working on them.

You see it in the monthly report, on the same number we measure ourselves by. Then either we sharpen the approach or the channel gets switched off and the budget goes where it works measurably. You can cancel monthly and keep everything created up to that point.

That gets calculated, not estimated. Three numbers are needed: the cost per click on your search terms, how many clicks it typically takes to produce one inquiry, and how many inquiries your sales team can handle in a month. The budget follows from that, not the other way around. We run the calculation before the start. If the result is a number you can’t afford, we advise against the channel.

They can be, just not through the product name, but through the problem. Anyone selling a machine or a specialist software that needs explaining rarely finds searches for their own product on Google, but very much for the situation that comes before it. Before the start, we check whether such searches exist in sufficient numbers. If they don’t, LinkedIn is the right channel, because it targets by role and company.

Don’t shift it, build the two in sequence. Ads work immediately and stop working immediately once you switch them off. Visibility in Google AI and ChatGPT builds up over months and then holds for a while. Running ads alone means renting reach. Working on visibility alone means waiting a long time. As a rule, the paid channel funds the time the other one needs.

The first clicks come the same day, usable numbers after four to six weeks. Before that, there isn’t enough volume to tell coincidence from pattern. During that period, search terms that deliver nothing are weeded out continuously. LinkedIn takes longer, because nobody is actively searching there. Deciding on a campaign after two weeks means deciding on too little data.

A dedicated landing page, as soon as it goes beyond a test run. The homepage has to do everything at once and therefore never answers a single search query completely. A landing page picks up the wording of the ad, shows one piece of evidence and one next step, and leaves everything else out. It is also the only clean way to measure which ad led to which inquiry.