Your website explains the offering, builds trust, and continuously collects inquiries. It is built so search engines and answer engines can read and cite it, and every page has a clear next step.
// The foundation for everything else
For tech, IT, industrial & manufacturing companies
Strong technology deserves a strong presence. B2B marketing agency for website, GEO & lead generation.
A professional digital presence is the foundation for winning customers and employees online.
LILOX is the B2B marketing agency for tech companies, IT service providers, mechanical engineering firms and manufacturing companies in Austria, Germany and Switzerland, covering website, AI visibility, LinkedIn, email marketing and ads.
>95% of customers renewFounded by an ex-MD and a CMOCancel monthly
Tech companies, manufacturing industry and IT service providers work with us
Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study
Sales automation for a startup without a marketing team of its own.Case Study
A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study
Website relaunch for a Bern heritage company, live in four months.Case Study
Lead generation in a niche market: eleven meetings from the researched audience.Case Study
Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study
A digital sales channel for the DACH market, running for seventeen months.Case Study
A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study
Website relaunch and a sharper brand for a Swiss IT service provider.Case Study
Opening up the US market: 407 new contacts at MedTech corporations.Case Study
Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study01 / Use Cases
Which situation describes you right now?
Four phases, four levers. If more than one applies, we work out in the first call which one has the biggest effect first.
Go-To-Market
I want to launch a new product
The market doesn't know you exist yet.
- Positioning & messaging
- Launch website / landing page
- Visibility in AI answers
- Founder visibility on LinkedIn
I want my company to keep growing
Growth today depends on referrals and a handful of people.
- 12-week system
- Lead engine & sales automation
- Content for Google and AI search
- LinkedIn and email outreach
I want a professional digital presence
Decision-makers don't know you, and too few candidates find you.
- Website relaunch & CI
- Thought-leadership content
- Named as an expert in AI answers
- Social proof and employer branding
I want to hand over my company
Brand, knowledge, and contacts hang on one person; that lowers the value.
- Owner-independent visibility
- Documented lead engine
- Increase brand value
- Transferable processes
Free AI check
Do ChatGPT & co. find you when people search for what you offer?
Your customers ask AI systems for the best provider before they ever reach out. The AI check shows whether you are on that shortlist. The tool is in German.
Go to the AI check
- Report in 10 minutes
- 30-minute consultation included
02 / Industries and markets
Which B2B marketing agencies work for technical companies in the DACH region?
B2B marketing agency for the DACH region with lead generation for IT, industry, and startups
We work as an agency for B2B lead generation in all three DACH markets: in Austria, in Germany, and in Switzerland. This homepage describes the approach in general. For the three groups we work with most often, the specifics are on a dedicated page. Across all three groups, every measure ends at the same place: a meeting on the calendar that is attributed to a channel.
IT and tech
IT service providers, software companies, system houses, and SaaS providers
For IT service providers, software companies, system houses, and SaaS providers, a dedicated page describes how lead automation and sales automation in the tech sector work with us, and which channels carry the weight there.
B2B marketing for IT and tech
Industry
Mechanical engineering, plant engineering, and the manufacturing sector
For mechanical engineering, plant engineering, and the rest of the manufacturing sector, a dedicated page shows what digital lead generation for manufacturing companies in Germany and Austria looks like once cold outreach no longer carries the load.
B2B marketing for industry
Startups and scale-ups
Funded tech startups and scale-ups
For funded tech startups and scale-ups, a dedicated page shows what scales with the team and what scales with the budget, and how sales process automation can be built up step by step.
B2B marketing for startups
03 / Client testimonials
What do clients say about working with LILOX?
Reviews from clients in software, industry, and IT services
5 out of 5
My previous agency never came close to engaging with my business in the same depth as Nadine and her team.
Mulundo SichoneFounder, Pydro5 out of 5
Advice between equals, no fluff, always focused.
Prof. (FH) Dr. Uwe HeilEntrepreneur, Dr. Heil KG Consulting & Coaching for Executives5 out of 5
A clear recommendation if you are building B2B new-customer acquisition for the first time.
ManfredHead of Sales, Cloud ERP5 out of 5
Nadine and her team were a stroke of luck for us. They helped us position our brand and product portfolio without forcing us to completely rethink our original vision or resources — they polished our rough diamond, so to speak. Thanks to a lead-generation strategy that actually fit our budget, we've been able to market our business model to exactly the right audience. A clear recommendation for SMEs like us.
Sabrina WinischhoferCo-Founder, Vienna Etiquette Society5 out of 5
For my company, AnimatedReal GmbH, I was looking for a modern, contemporary, and engaging website. Nadine took the time to really understand what I wanted. I'm extremely happy with the result — the new site hits exactly the tone and look I had in mind. What I valued most was Nadine's reliability, her openness to feedback, and her ability to perfectly balance design and functionality. I can wholeheartedly recommend Nadine and the Lilox team!
Fabian OlbrechtManaging Director, AnimatedReal5 out of 5
As a complete newcomer to marketing (especially LinkedIn/Google Ads), working with Nadine Fraiss and Lilox has been not only highly professional but also incredibly personable and empathetic. I'd wager Nadine can help marketing pros just as well — marketing beginners are certainly in extremely good hands. 100% recommended!
Alex SchubertManaging Director, netwiss OG5 out of 5
A top-notch execution. So glad I got to know Nadine. Very professional and friendly!
Svetlana GradwohlManaging Director, Gradwohl Creations04 / The system
How do website, LinkedIn, email, and ads work together in B2B marketing?
This is what the digital marketing machine behind your success looks like
Four channels lead to your website, where a visit becomes a contact and a contact becomes a meeting. Every inquiry can be traced back to a channel, so at the end of the month you can see which channel brought which meeting.
STEP 01
Your dream customers become aware of you
Four channels, each with one job, all leading to the same page.
STEP 02
Your website explains the offering
It answers every role’s questions and guides every visit to the next step.
STEP 03
A visit becomes a contact
Content with substance instead of a form with nothing in return.
STEP 04
You stay in touch until the need arises
Follow-up keeps the thread alive until the need actually arises.
STEP 05
A meeting lands on the calendar
You can see which channel it came from: exactly how it will later appear in the monthly report.
CONTROL VARIABLEIdeal customer profile
LinkedIn
AI search
Email
AdsCORE MODULEWebsite
Follow-up
Content
Contact
RESULTMeeting
The service portfolio
Five building blocks for your B2B marketing
The website is the foundation. Everything else connects to it and feeds into the same measurement.
Your customers ask ChatGPT, Copilot & Co before they ask you. We measure with fixed queries in the leading AI systems whether you show up in these answers, and work on the sources they cite from.
// Measured monthly, reported monthly
Paid reach on Google and in ChatGPT, launched only once the measurement setup is running cleanly. That way you can see exactly which inquiry came from which budget.
One issue a month, built from your own content. It keeps you in touch with your dream customers until the need arises. Every send is approved before it goes out.
Right where your decision-makers already read every day. Reach through your personal profiles and targeted comments on key contacts, with ads layered in front if you want.
05 / How we work
How long does the build take, and when do you sign off on things?
How does the build of your B2B marketing work, step by step?
Five phases, from setting objectives in week 1 to ongoing operations from week 4. Each phase produces a result you sign off on before the next one begins. Keep scrolling, the diagram builds itself as you go.
P01 . STRATEGY
You define what your B2B marketing will be measured against
WEEK 1
Ideal customer profile, metrics, and baseline value. Before anything is built, the number you will measure us against is set.
- Ideal customer profile
- Metrics and target value
- Baseline value established
- Your sign-off
P02 . ARCHITECTURE
You see the sitemap and website concept before anything gets built.
WEEK 2
Sitemap, website concept with sales funnel, and release plan. Changes are cheap at this stage and expensive later.
- Sitemap with a job for every page
- Website concept with sales funnel
- Release plan
- Your sign-off
P03 . IMPLEMENTATION
The website is built as your core module.
FROM WEEK 3
Built from the start so search engines and answer engines can read and cite your site.
- Website with a conversion path
- Readable by answer engines
- Load time and technical setup
- Your sign-off
P04 . GO LIVE
The channels connect and go live.
FROM WEEK 4
LinkedIn, email, and ads are connected to your measurement setup and your CRM. From here on, the campaigns run.
- LinkedIn through your profiles
- Monthly email sequence
- Ads after clean measurement setup
- CRM connection
P05 . ONGOING OPTIMIZATION
You get measurement, a monthly report, and the handover
ONGOING
A monthly report you can forward as-is. At the end comes the documented handover.
- Monthly report ready to forward
- AI visibility monitoring
- Campaign iteration
- Documentation and onboarding
06 / Problem and solution
What you can count on when working with LILOX
These seven statements are what your management team should be able to say about your own marketing once the project is done. That is exactly what the five phases work toward. Digital sales is the target picture, and lead generation is the path there.
All anyone ever agrees on is an hourly rate.
We know in advance what we will get and what it costs. Fixed price.
We got a design and nothing else, and our leads are still barely there.
Our website brings in inquiries instead of just looking good.
Our last agency sent out copy in our name that we then had to apologize for.
Nothing goes out under our name that nobody has reviewed.
Right now we do not know where our levers are or what our spending achieves.
We see in black and white whether it is working. We bring data that says something.
We keep investing without ever seeing growth.
We have numbers that defend our budget.
The agencies we have worked with never understood our product.
By the end of the first call, our agency understands what we actually sell.
We are afraid our agency could switch our website off on us.
The system belongs to us, even if we no longer need LILOX.
07 / Roles and benefits
Who decides on the contract in technical B2B?
What management, marketing, and sales leadership get from LILOX
Your contract is usually decided by three roles with three different questions. Here is what is holding each role back today, what they want, and what they get from us.
Management
Growth that no longer depends on referrals.
Challenge
Sales works as long as you are doing it yourself. The website does not generate inquiries, cold outreach has not paid off, and the small marketing team has neither the time nor the backing to build this.
What you want
A company that grows predictably, without growth depending on you personally.
What you get
A system for digital lead generation, a professional digital presence, and advice built on 15+ years in marketing and 17+ years inside technical companies. Your point of contact is the management team throughout.
Marketing leadership
Numbers that defend your budget.
Challenge
You are responsible for inquiries, the website, campaigns, and content all at once, you are expected to be current on every one of them, and you are often the only non-technical person in the room.
What you want
Reinforcement for the topics that keep slipping, with clear goals you can measure the outcome against.
What you get
A professional partner for strategy and execution across every channel, current on the technology and working with AI. Plus a monthly report you can forward as-is.
Sales leadership
Meetings your field sales team takes seriously.
Challenge
Your pipeline depends on a handful of people. Marketing delivers material when you need conversation starters, and your field sales team does not take the handoffs seriously.
What you want
Meetings with companies that are actually investing right now, and a reason to reach out that your field sales team understands immediately.
What you get
Reasons to reach out instead of address lists. Outreach only happens on a verifiable signal, and every inquiry reaches your CRM with its channel and context.
08 / The comparison
What sets LILOX apart from lead-gen providers and web agencies?
What sets LILOX apart from lead-gen providers and web agencies
Lead-gen providers get compared on contact volume, web agencies on day rates. What matters to you is whether your dream customers are reaching out by the end of the month. On the left is what the market usually delivers. On the right is how we do it differently, and why.
| What it comes down to | Lead-gen or web agency | LILOX |
|---|---|---|
| Website and depth of support | Web agencies focus on design, lead-gen agencies mostly on outbound messaging alone. Hosting usually stays with the agency | The website belongs to the client. We cover everything from sales and product strategy through design and sales funnel to product integration. |
| Strategy and outreach | Lead-gen agencies produce no strategy and focus on volume, usually impersonal and handled by juniors | We always start with strategy. No mass outreach, but targeted, careful contact with your customers, and no AI left running on its own |
| Use of AI | Most agencies use AI only as an image generator or to draft messages. | LILOX has built over 60 skills that orchestrate with one another and are always approved by a founder before anything reaches the client. |
| C-level experience | Usually only marketing or coding at C-level. | With marketing and operations at C-level, we bring experience from your own day-to-day to the table. |
| Your point of contact | After the sale, contacts are usually junior and they change. | Founders as your only point of contact, from the first pitch through to the end. Skin in the game instead of just booking hours. |
| Scope | What gets commissioned is the single measure: one website, one campaign, one channel. Many points of contact | We see marketing as a service and support you end to end, our experience covering the interfaces as well: processes, financials, and product. |
| Target value, measurement, ownership | Reporting covers performance figures. Accounts and tools stay with the provider. | A target value is agreed and measured monthly. The system and the documentation belong to you afterward. |
09 / What sets us apart
What makes LILOX different for technical B2B companies?
Why technical companies build their B2B marketing with LILOX
Three reasons you can verify independently. You get technical understanding, the scope of a bigger team, and your own measurement data, all in one place.
01
You will not have to explain your product three times over.
Cannot be copiedBehind LILOX are operational careers, not agency resumes: Head of Engineering, managing director in production, leading Austria’s largest online electrical retailer, marketing responsibility up to CMO level. You explain your offering once.
02
You get the scope of a bigger team.
Two years aheadYou also get purpose-built tools and a documented library of workflows. The machine does the groundwork, approval is always done by hand. You pay for output, not for headcount.
03
You see in black and white whether it is working.
Our own primary dataWe measure your citation rate in the leading AI systems, using infrastructure we tested on our own brand first. Whatever ends up in your report has already been proven.
10 / The deliverables
What exactly do LILOX clients receive?
What belongs to you after your B2B marketing is built
Five building blocks, all documented and handed over. You can cancel monthly and keep working with your system.
BUILDING BLOCK 01
Your website as the core module
Structure, copy, and a conversion path all the way to the meeting. Built so search engines and answer engines can read your site.
✓ Belongs to you
BUILDING BLOCK 02
LinkedIn, email, and ads, connected
LinkedIn through your personal profiles, a monthly email sequence, and ads on Google and in ChatGPT. Everything feeds into your website.
✓ Belongs to you
BUILDING BLOCK 03
Your visibility in AI answers
We measure continuously in the leading AI systems whether you are mentioned, and work on the sources they cite from. You see the trend month by month.
✓ Belongs to you
BUILDING BLOCK 04
Your monthly report
Inquiries, channels, and visibility in AI answers on two pages. Written for the people you report to.
✓ Belongs to you
BUILDING BLOCK 05
Handover and documentation of everything, on request
Access, templates, and onboarding for your team. You stay fully capable, even without us.
✓ Belongs to you
11 / Selection criteria
Which criteria matter most when choosing an agency for digital B2B sales?
Five selection criteria for a B2B marketing agency
The market is hard to read: web agencies are compared on day rates, providers of new-customer acquisition on contact volume. You can put these five questions to any B2B marketing agency in the first conversation, including us. They separate real B2B marketing consulting from pure execution.
CRITERION 01
It talks about your product before it talks about channels.
An agency that asks about your offering, your margin, and your sales cycle in the first conversation instead of your budget has understood the business. One that proposes channels right away is selling a catalog.
CRITERION 02
A target value is set before the first draft.
Ask which number should be better at the end, which baseline it is measured against, and by when. If the answer is a performance figure like reach or impressions instead of inquiries or meetings, that is also how it will be reported later.
CRITERION 03
The price is tied to a described scope, not to hourly rates.
An hourly rate says nothing about what will be there at the end. Ask for a scope, a fixed price for it, and a statement on what happens when the scope grows.
CRITERION 04
Every inquiry can be attributed to a channel.
Without a measurement setup, there is no way to tell at the end of the month which euro brought which meeting. Ask specifically how a meeting lands in the CRM and where the channel attribution comes from.
CRITERION 05
System, access, and documentation belong to you afterward.
Website, ad accounts, automations, and templates run on your own accounts. If the hosting, the ad account, or the contact list stays with the agency, switching is expensive and your negotiating position is weak.
We built LILOX along these five points. The sections above show how that plays out in the process, in the comparison with the market, and in the deliverables.
12 / Who we are
Who at LILOX works on our project?
The two founders of LILOX, from marketing and engineering
LILOX is owner-led and deliberately works with only a handful of companies at a time. Your point of contact stays the same from the first analysis all the way into ongoing operations.
Nadine Fraiss . Marketing
15 years in digital marketing, several of them at CMO level.
Head of Marketing across traditional Mittelstand, a startup, and a scale-up. Nadine has sat on both sides of the table: as the client who had to justify agency budgets, and as the person responsible for delivering pipeline by the end of the quarter.
On your project, she leads positioning, website, and campaigns, and stays your point of contact throughout ongoing operations.
- Positioning and messaging for complex, explanation-heavy offerings
- Website as the core module, from structure to conversion path
- LinkedIn, email, and ads working together instead of side by side
“Marketing is measured on pipeline today.”
Christoph Fraiss . Engineering
Engineer and industrial engineer, Head of Engineering and managing director in production.
Christoph is a mechanical engineer, industrial engineer (MSc) and holds an international MBA from the Carlson School of Management and WU Vienna. 15 years of experience in managing large-scale projects, engineering high-performance plants and as a production and company manager, including at Thermo Fisher, Novartis and Aenova. He knows the moment a deal falls apart over price, and the moment it falls apart because something was not explained.
On your project, he translates between engineering and the market, so the project understands your product from the very first conversation.
- Technical translation from datasheet to customer benefit
- An investment decision-maker’s view of your offering
- Process understanding from production, costing, and sales
“I know how these companies run on the inside.”
From experience
What sets B2B marketing for technical companies apart from other marketing
01
Your complex offering cannot survive being simplified
A complex offering loses the moment it is simplified. Anyone who does not understand your technology cuts exactly the sentences that would have won the contract.
02
Weeks to months pass between first contact and inquiry
Weeks to months pass between first seeing you and reaching out. A single campaign fizzles out; a sustained presence does not.
03
Multiple roles decide on your contract together
Management, marketing, sales, and IT sit at the same table and ask different questions. Your site has to answer all four.
04
A few high-value customers instead of the masses
At your deal sizes, what counts is not the number of contacts, but whether the right ten companies know you when they are ready to invest.
13 / Frequently asked questions
The questions technical companies ask about B2B marketing and lead generation
Do not see your question here?
Drop us a line. You will get an answer from one of the two founders, not from a shared inbox.
Ask a questionWhich agency helps tech and IT companies with B2B customer acquisition in the DACH region?
LILOX specializes in professional B2B marketing for technical companies in Austria, Switzerland, and Germany, with the goal of lead generation. The build covers positioning, website, LinkedIn, email, and ads, and follows a fixed five-phase process in which you sign off on every phase.
What does working with LILOX cost, and how does a project run?
A new website or a website relaunch costs from €4,900 at a fixed price; ongoing operations start at €2,900 a month and can be canceled monthly. The process has five phases: target value and ideal customer profile in week 1, sitemap and website concept in week 2, the build of the website from week 3, connecting LinkedIn, email, and ads from week 4, and ongoing operations with a monthly report. Each phase ends with your sign-off before the next one begins.
B2B lead generation agencies in Germany and Austria: what should we look for?
B2B lead generation in Germany and Austria is a supplier market with very different models: address list vendors, outbound service providers, web agencies, and consultancies all operate under the same term. Look for five things: whether the agency understands your product before it proposes channels; whether a target value is agreed before the first draft; whether the price is tied to a described scope instead of hourly rates; whether every inquiry can be attributed to a channel; and whether the system, access, and documentation belong to you afterward. The detailed version of these five points is further up on this page under “Selection criteria”. The approach is the same for Germany and Austria; what differs is mainly the grant situation and the way first contact is made.
B2B lead generationWhat does a website project with strategy cost?
A new website or a website relaunch costs from €4,900 at a fixed price, with ongoing operations starting at €2,900 a month. Billing is at a fixed price on a scope defined in advance. Grants are available for SMEs in Austria.
How quickly do you see the first results?
The foundation of positioning, website, and conversion path is usually in place from four weeks. Campaigns start running from week four. The first conversations typically happen within six to nine weeks.
Who provides support with professional B2B marketing and sales automation in Austria and Switzerland?
LILOX builds marketing systems for lead generation, including CRM integration, automated email sequences, and LinkedIn campaigns. One of the two founders remains your point of contact throughout.
Lead automation and sales automation for IT and techWhat sets LILOX apart from other lead-gen agencies?
LILOX works with an agreed target value, ongoing measurement, and sign-off after every phase. On top of that comes hands-on experience in engineering and marketing, our own AI stack with human approval, and our own measurement data on visibility in AI answers.
Who is LILOX a good fit for, and who is it not for?
LILOX is a good fit for companies with a complex offering and a small number of high-value customers: IT and software service providers, manufacturing industry, machinery and plant engineering, and funded product startups. The approach is less suited to transactional, high-volume business.
What happens if we end the partnership?
Documentation, tools, and onboarding are part of the deliverable. You can cancel monthly and keep working with the system, or hand it over to another team. We keep you with results, not contract clauses.
Is content automatically created and sent by AI?
AI tools handle the groundwork and make us fast. Approval is always done by hand. Nothing reaches your market that has not been personally reviewed by a founder and signed off by you.
The next step
In 30 minutes, you will know what is holding your marketing back.
In the free strategy call, we look at your digital presence, your target audience, and the channels you have tried so far. You get an honest assessment and three prioritized actions, whether or not we end up working together.
30 minon the call
3prioritized actions
2founders at the table
15+ yearsmarketing experience
