LILOXBook a Strategy Call

For B2B consulting firms in the DACH region

Marketing for B2B consulting firms

So that AI recommends you, even when no partner is in the room.

Your engagements come through referrals. We also make your expertise visible where decision-makers now look before the first call: in Google AI Search, ChatGPT, Copilot, Gemini and Claude.

Start the AI check Book a strategy call

Christoph Fraiss is an engineer and MBA who has sat on the decision-makers' side himself, with budget responsibility, at companies including Thermo Fisher, Novartis and Aenova. He knows what a decision-maker wants to see before calling a consulting firm.

Prioritization matrixImpact and effort
Do nowPlanFit inPut on holdImpactEffort

Methods your clients know belong on your website, not just in your project documents.

This is how expertise turns into a first conversation.

We build this path for you: from the first encounter to the inquiry in your CRM.

Where people come across you

AI search means: Google AI Search, ChatGPT, Copilot, Gemini and Claude.

Your website

Consulting fields, expert articles and anonymized case studies

Website →

Entry point

Maturity check

A few questions, one assessment: as an AI maturity check, a sales check or an OpEx quick analysis.

Like our AI check →

Lead

Meeting request

Logged in the CRM, with the check result as the reason for the call and the lead source.

B2B lead generation →

We build checks like these for you, just like our own AI check.

01 · The path to the engagement

This is how a decision-maker finds a consulting firm today.

The referral still matters. But it now has a second source: the AI the decision-maker asks before calling anyone.

Until now

A partner mentions your name in the right conversation.

Now also

AI mentions your name before anyone contacts you.

  1. The decision-maker asks AI.

    They describe their problem in full sentences, including their industry, systems and company size.

    This is where you lose the engagement if …

    your expertise only lives in people's heads and PDFs. AI finds nothing it can cite.

  2. The answer turns into a shortlist.

    The names from the answer end up on a short list next to the names from their network.

    This is where you lose the engagement if …

    you only show up in the network. If you are missing from the answer, you are often missing from the list too.

  3. The website has to confirm the choice.

    Now the decision-maker checks who fits their case. They look for method, cases and people.

    This is where you lose the engagement if …

    your site only shows buzzwords. Everyone claims to be holistic and tailored.

  4. The conversation needs a clear entry point.

    Only now does the decision-maker get in touch, often through a small first step.

    This is where you lose the engagement if …

    all that awaits them is a contact form. A webinar, a guide or a check lowers the threshold.

02 · Our own measurement

When a question names the industry, industry pages move up in the sources.

We track for ourselves which sources AI assistants cite. The pattern is clear: when someone asks about an industry, the share of pages that explain exactly that industry goes up.

Share of industry pages among the cited sources, our own measurement

The question names an industry

25.8 %

The question names no industry

3.4 %

Sample for the German query “Agentur für Maschinenbau” (agency for mechanical engineering)

19 of 25

cited sources were industry pages. ChatGPT carries the industry from the question over into its sub-searches.

March 26, 2025

Google shows AI Overviews in Germany.

October 7, 2025

Google's AI Mode launches in Germany.

For consulting firms, this means: every consulting field needs its own page that explains it in your clients' language.

03 · Your consulting field

Every consulting field is searched differently and needs its own answer.

The numbers show how often your clients in Germany search Google for your field each month, according to Semrush. Choose your field and see what your presence needs for it.

All six consulting fields are listed one below the other.

AI consulting

A field with a lot of movement: mid-sized companies are actively looking for guidance.

What your clients search for

  • KI-Beratung 3,600
  • KI-Berater 720
  • KI-Beratung Mittelstand 320

“KI-Beratung Mittelstand” year over year

Searched roughly nine times as often as a year ago: from 0.11 to 1.00 of the peak value.

What your presence needs

  • One service page per AI offering, with a citable short answer in the first lines.
  • Use cases with results, sorted by your clients' departments and industries.
  • Your methodology made visible: how you get from the first workshop to live operation.
  • A webinar or guide as an entry point for decision-makers who want to understand first.
AI maturity modelMethod slide
todaytargetExplorePilotRoll outScaleEmbed

Our proof

We test it on ourselves first.

Lilox continuously measures its own visibility in AI answers with Peec AI, across 66 prompts. Whatever works there, we implement for you.

The AI check shows you in 30 minutes, with twelve real queries, where your consulting firm stands today.

Start the AI check →

Software, IT and SAP consulting

People search by system and project. If you explain both on dedicated pages, you get found.

What your clients search for

  • IT-Beratung 4,400
  • SAP-Beratung 1,300
  • Software-Beratung 480
  • Softwareentwicklung Beratung 390

What your presence needs

  • One page per system and project, for example on moving to SAP S/4HANA, with a short answer on duration and process.
  • Partner status and certifications visible and verified, so AI and procurement can find them.
  • Anonymized case studies with industry, legacy system and result.
  • A corporate influencer program, so your consultants show up on LinkedIn as experts.
Project roadmapMethod slide
AnalysisConceptBuildTestGo-livePhases and milestone

Our proof

SRB Consulting Team

SAP Gold Partner from Austria. Lilox delivered the brand and marketing strategy, a corporate influencer program on LinkedIn and the technical project management of the website relaunch.

300+client projects
21industries

Sales consulting

A broad search term, many providers. The winner here is whoever narrows down to one core topic.

What your clients search for

  • Vertriebsberatung 1,000

The generic term alone does not set you apart from the competition. A core topic of your own, with a name of its own, does.

What your presence needs

  • One core topic that your clients search for word for word, instead of a list of all your services.
  • An entry offer with its own page, such as a check or an analysis.
  • Expert articles that explain your method, so AI assistants use you as a source.
  • The profiles of your consultants as the faces of the method.
Sales pipelineMethod slide
ContactNeedsProposalNegotiationClosing

Our proof

buntsales, Cologne

We sharpened the positioning of this sales consultancy around one core topic: the “Sales Excellence Check”.

No. 1on Google for the core topic
around 1,300monthly searches within reach

Also cited in Google AI Overviews.

Operational Excellence

People mostly search for the topic, far less often for the consultant. If you explain the topic, you get found.

What your clients search for

  • Operational Excellence 1,900
  • Prozessberatung 1,000
  • Operational-Excellence-Beratung 140
  • Lean-Beratung 140

What your presence needs

  • Expert content on the topic itself: what operational excellence actually changes in the plant.
  • Case studies in the language of production, anonymized and with a before-and-after metric.
  • Your methodology on a page of its own, from the shop floor to management.
  • A guide as an entry point for plant and production managers.
PDCA and value streamMethod slide
StandardPlanDoCheckActValue streamInboundProductionShipping△ Inventory

Our proof

We know your clients from the inside.

Christoph Fraiss was a production and general manager at companies including Thermo Fisher, Novartis and Aenova. He knows which metrics, budget rounds and questions a plant manager brings along when looking for a consulting firm.

Strategy and digitalization consulting

Lots of demand and lots of providers. Those who publish their own theses under their own name become visible.

What your clients search for

  • Strategieberatung 2,900
  • Digitalisierungsberatung 880
  • Unternehmensberatung Mittelstand 880

What your presence needs

  • A clear statement of what you stand for and for which companies.
  • Theses and studies under your own name, so AI assistants cite you as a source.
  • Real people instead of stock photos: partner profiles with background and focus areas.
  • A low-risk entry point, such as a workshop or a webinar.
Strategy pyramidMethod slide
VisionGoalsInitiativesMeasures

Our proof

We work this way ourselves.

Every project with us starts with strategy and positioning. Only then do the website, content and campaigns follow. We take this path with you, with Nadine Fraiss for marketing and sales and Christoph Fraiss for technology and strategy.

Funding consulting

Here, the occasion matters more than the search term. If you explain the occasions, you get found through them.

What your clients are looking for

  • a new funding program
  • a deadline that is getting closer
  • a planned investment project

What your presence needs

  • One page per funding program with a short answer: who gets funding, for what and until when.
  • A newsletter on deadlines and new programs that creates occasions.
  • LinkedIn and Google Ads that pick up exactly these occasions.
  • A clear separation of multiple brands if you operate under more than one.
Process mapMethod slide
ProgramApplicationApprovalImplementationProofDeadline

Our proof

netwiss, Austria

Funding consultancy with two brands. Lilox runs B2B lead generation for both.

29.7 %LinkedIn acceptance rate, DACH B2B median 21–28 %
11.1 → 27.0 %reply rate in three months
7.29 %ad click-through rate

04 · Confidential and still visible

Confidential engagements can be shown without naming names.

The project folder becomes a case study.

What sits in reports is invisible to decision-makers and AI. We pull out the substance and leave out the name.

  • We conduct the interviews with your project leads and write the case study.
  • You approve it, the client approves it. Only then does it go online.
  • Every case study gets industry, method and result as clear facts that an AI can cite.

Your partners are the faces decision-makers trust.

Decision-makers buy consulting from people. That is why your reach runs through your partners' profiles and not only through the company page.

  • We draft expert posts in the voice of each partner.
  • The partners approve them and lead the conversations that follow.
  • Every post leads to a page on your website that goes deeper into the topic.

For SRB Consulting Team, we built a corporate influencer program on LinkedIn.

How a partner's expert post might begin

Three questions we ask first in every AI workshop, before any tool is chosen.

At the end of the post: the guide “Introducing AI in mid-sized companies” on your website

Post→Guide→Conversation

05 · Success Stories

Two consulting firms show how expertise becomes visible.

An SAP Gold Partner and a sales consultancy. Two fields, two paths, one goal: getting found and getting inquiries.

SAP Gold Partner · Austria

SRB Consulting Team

300+client projects
21industries

Lilox delivered the brand and marketing strategy, built a corporate influencer program on LinkedIn and took on the technical project management of the website relaunch.

Services: brand strategy, marketing strategy, corporate influencers on LinkedIn, project management of the relaunch

Read the full story →

Sales consultancy · Cologne

buntsales

No. 1on Google for the core topic
around 1,300monthly searches within reach

“Sales Excellence Check”

We sharpened the sales consultancy's positioning around this core topic. On top of that come citations in Google AI Overviews.

Services: positioning, core topic, visibility in Google AI Overviews

A topic clients search for word for word.Read the full story →

Prof. (FH) Dr. Uwe Heil of Dr. Heil KG Consulting & Coaching describes working with us as consulting “on equal footing”.

View all success stories →

06 · Who works with you

We work like a consulting firm ourselves: understand first, then deliver.

Nadine and Christoph Fraiss look after you personally. We talk to your partners on equal footing because we know both sides: the market and the decision.

Nadine and Christoph Fraiss, the founders of Lilox, side by side in a bright office with mountains in the background

Nadine Fraiss

Marketing and sales

15 years in digital marketing, several of them at CMO level, in mid-sized companies, startups and scale-ups.

“Today, marketing is measured by pipeline.”

Christoph Fraiss

Technology and strategy

Engineer (HTL, mechanical engineering), industrial engineer (MSc) and international MBA (Carlson School of Management and WU Vienna). 15 years of managing large-scale projects, engineering high-performance plants and running production and companies.

Previous roles includeThermo Fisher · Novartis · Aenova

20+ specialistsExperts in code, design, page building, tech setup, copywriting, ads and lead generation.
AI plus senior expertiseAI speeds things up, experienced people make the decisions. The team brings project experience with E.ON, Mercedes and BMW, among others.
Tyrol and SwitzerlandTwo locations, one team for the entire DACH region.
Open choice of systemWordPress, TYPO3 or Astro, depending on what suits you.
Christoph and Nadine Fraiss in a strategy workshop with three clients at the table, a prioritization matrix by impact and effort on the whiteboard
How we approach a project with youWorkshop board

Understand

Conversations with your partnersTarget clients and their questions

Sharpen

PositioningOne page per consulting field

Deliver

Website and case studiesExpert articles and LinkedInMaturity check

Measure

Mentions in AI answersInquiries with source

This is how we start working together.

For consulting firms with 50 to 200 employees and for smaller boutiques that want to grow. You start where you are today.

Step 1 · AI check

free of charge

  • 30 minutes
  • twelve real queries
  • comparison with two competitors
  • findings as a document

Step 2 · Website as the core module

from €4,900

At a fixed price for a scope agreed in advance.

Step 3 · Ongoing operations

from €2,900 per month

Cancelable monthly. We keep your presence continuously up to date and measure what it delivers.

Our services for you

What a consulting firm needs to get found and get inquiries.

  • WebsiteOne page per consulting field, anonymized case studies and partner profiles, on WordPress, TYPO3 or Astro.
  • Website relaunchA new structure by consulting field for your existing site. For SRB Consulting Team, we handled the technical project management.
  • AI visibilitySo AI assistants know your consulting firm, mention it and cite it as a source.
  • AI checkThe free entry point: twelve real queries and a comparison with two competitors.
  • AI Visibility ReportShows during ongoing operations which AI answers your consulting firm appears in.
  • B2B lead generationThe path from the first encounter to the meeting request, with reason and source in the CRM.
  • LinkedIn marketingExpert posts through your partners' profiles as a corporate influencer program.
  • Email marketing and newslettersStays in touch with decision-makers who are not yet ready for a conversation.
  • Google AdsAds on exactly the search terms your clients use to look for your consulting field.
  • External marketing departmentWe handle execution, your partners keep sign-off on the content.

07 · Frequently asked questions

Here we answer the questions consulting firms ask us before getting started.

Don't see your question? We'll answer it directly in a strategy call.

Book a strategy call
We rely on referrals. Why do we need marketing?

Referrals remain your strongest route to new engagements. But they depend on the time and network of a few partners and are hard to plan.

On top of that: anyone who is referred to you checks you out on your website and in AI assistants before the first call. Marketing makes sure that check confirms your expertise.

How do we show case studies when our engagements are confidential?

With anonymized case studies: industry and size class instead of the client's name, the starting point in two sentences, your approach and a result the client approves.

We conduct the interviews with your project leads and write the texts. You keep the final approval.

Does LinkedIn work through our partners' profiles?

Yes. Decision-makers trust people more than company pages. In a corporate influencer program, we draft expert posts in your partners' voice, the partners approve them and lead the conversations themselves.

We built a program like this for SRB Consulting Team.

How do you measure whether we are mentioned in AI answers?

The starting point is the AI check: 30 minutes, twelve real queries, a comparison with two competitors, findings as a document.

During ongoing operations, we use Peec AI to measure how often Google AI Search, ChatGPT, Copilot and Gemini mention and cite your consulting firm. We already do this for our own website.

Which system will our website be built on?

We decide that together with you. We build on WordPress, TYPO3 or Astro, depending on who maintains the site later and which systems you already run.

We make companies visible.

Find out whether AI already recommends your consulting firm.

The AI check takes 30 minutes and costs nothing. With twelve real queries, you see where you stand and where two competitors stand.

Start the AI check Book a strategy call

What you get in the AI check

  1. 30 minutes
  2. Twelve real queries
  3. Comparison with two competitors
  4. Findings as a document