A holistic system instead of ineffective one-off measures
The channels work toward a shared goal and converge on your website instead of running side by side.
Service . Lead Generation
B2B Lead Generation That Puts Meetings on Your Calendar
One system built from your website, LinkedIn, email, and ads. Build from four weeks, running from Week 4.
LILOX is an owner-led agency for digital B2B lead generation that builds technical companies in Austria, Germany, and Switzerland a sales process out of website, LinkedIn, email, and ads, one that delivers meetings. We run the system, but it belongs to you. Website, channels, contacts, and reports stay in your hands, and you can cancel monthly.
Build from four weeksOngoing service from €2,900 a monthmeasured in meetingscancel monthly
Tech companies, manufacturing industry and IT service providers work with us
Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study
Sales automation for a startup without a marketing team of its own.Case Study
A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study
Website relaunch for a Bern heritage company, live in four months.Case Study
Lead generation in a niche market: eleven meetings from the researched audience.Case Study
Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study
A digital sales channel for the DACH market, running for seventeen months.Case Study
A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study
Website relaunch and a sharper brand for a Swiss IT service provider.Case Study
Opening up the US market: 407 new contacts at MedTech corporations.Case Study
Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study01 / Starting Point
Why is our B2B customer acquisition no longer working?
Where B2B customer acquisition fails today
Usually not because of the offering, but because of the path to it. We see four patterns at technical companies again and again.
Referrals no longer carry the business on their own. Existing accounts keep things running, but predictable new inquiries do not come on top.
Cold outreach reaches the wrong people. Calls and mass emails land with people who have no need right now.
Your website does not explain what you can do. Visitors do not understand the offering within two minutes and leave.
The people looking for you cannot find you. In search engines and in answers from ChatGPT, Copilot, and others, your competitors show up and you do not.
02 / Definition
What exactly is digital B2B lead generation?
What digital B2B lead generation is and what it is not
Digital B2B lead generation is the predictable path from a matching target contact to a qualified meeting, built from a website that explains the offering, channels that reach target contacts, and follow-up that keeps the thread alive until the need arises. B2B lead generation happens online today, through LinkedIn, email, ads, and increasingly through AI search. It is not cold calling through a call center, not buying address lists, and not collecting clicks. In the end it is measured by one metric, meetings on the calendar.
Targeted outreach instead of mass messaging
We reach out to the people who match the ideal customer profile, and personally only once there is a verifiable trigger.
Our goal is meetings with customers, not meaningless reach
Not reach, not clicks. The sales process is only good when something is on the calendar.
03 / The System
How do LinkedIn, email, ads, and the website fit together?
The path from outreach to the meeting
Three channels actively reach your target contacts: LinkedIn, email, and ads. A fourth works passively for you, AI search. With us it is a service in its own right, one that lets you get found in ChatGPT, Copilot, and others. All four lead to the same destination, your website as the core module, which turns a visit into a contact. Follow-up leads from the contact to the meeting, and the ideal customer profile controls from the start who is approached in the first place.
STEP 01
Your target contacts are reached through three channels
LinkedIn, email, and ads work from one shared ideal customer profile so the same people encounter you several times.
STEP 02
AI search adds the people who are searching for you on their own
The fourth channel works passively. It is a service in its own right and feeds the same website as the other three.
STEP 03
Your website turns the visit into a contact
A piece of content with substance instead of a form with nothing in return.
STEP 04
Follow-up keeps the thread alive until the need arises
B2B demand rarely arises the moment you knock. We get in touch on verifiable triggers, not on a calendar schedule.
STEP 05
A meeting is on the calendar
You can see which channel it came from. That is exactly how it appears later in the monthly report.
CONTROL VARIABLEIdeal customer profile
LinkedIn
AI search
Email
AdsCORE MODULEWebsite
Follow-up
Content
Contact
RESULTMeeting
The fourth channel stands out. AI search is not one of the three channel pages under this service but a service in its own right. It still belongs here in the system, because it feeds the same website as the other three channels.
04 / Channels
Which channels do you run for us, and what does it cost?
A holistic system for successful digital lead generation
We work together from €2,900 a month, always holistic and not per channel. Every channel has its own page with all the details. Here is what it does within the system.
For decision-makers who read there every day anyway
- The personal profiles of your founders and executives become the sender, not the company page
- Short vertical videos in the feed of your target contacts, reach through targeted comments
- Personal outreach only on a verifiable trigger, one or two posts a week are enough
- Setup and ongoing management, contact lists included
For contacts who already know you
- One issue a month, built from content that your company produces anyway
- Lead nurturing and outreach only on a verifiable trigger
- You approve every send before it goes out
- Connected to your CRM
Ads
For predictable reach once measurement is in place
- Google Ads and ChatGPT Ads for technical companies, LinkedIn Ads and Meta Ads when needed
- With measurement, landing page, and monthly evaluation per channel
- We only start once every inquiry automatically gets a source, usually from Week 4
- So you know for every euro what it brought in
AI Search
A service in its own right, not a channel under this page
- So you show up in ChatGPT, Copilot, and others when someone there asks for a provider like you
- Measured with fixed queries across the systems named above
- We work on the sources these systems cite from
- In the system it feeds the same website as the three active channels
05 / IOTA
What principle do you build lead generation on?
The IOTA principle, our proven method for digital sales
IOTA is the proven method LILOX uses to build digital B2B sales. It is not a research result but our working framework from practice. The four letters stand for Inbound, Outbound, Timing, and Authority. If one of them is missing, lead generation stays piecemeal, meaning visibility without outreach, outreach without timing, or timing without credibility.
I
Inbound, the demand that comes on its own
Through your website, through search engines, through answer engines, and through content. We build the website so it explains the offering and is readable by answer engines, and with our dedicated AI visibility service we make sure you get found in ChatGPT, Copilot, and others. The people looking for you find you.
O
Outbound, the demand you set in motion
Through LinkedIn, email, and paid reach. We run the three channels from one shared ideal customer profile so the same people encounter you several times. The people who are not looking for you hear from you anyway.
T
Timing, the right moment
B2B demand rarely arises the moment you knock. We keep the thread alive through follow-up and the monthly email sequence until the need is actually there, and we get in touch on verifiable triggers rather than on a calendar schedule.
A
Authority, the reason people believe you
References, expertise, citability, and the voice of the founders. We make them visible through our projects in the DACH region, through content with substance, and through the personal profiles of your leadership team.
06 / Strategy
Do we need a B2B marketing strategy before channels can run?
How the ideal customer profile becomes a B2B marketing strategy
Yes, and it comes together in Week 1, not in a months-long paper exercise. For us, a B2B marketing strategy answers three questions: who you want to reach, what convinces them, and how you measure success. From that comes a B2B digital strategy with a clear order, some call it a B2B digital marketing strategy. First the core module, the website, then the channels.
Who do you want to reach?
The ideal customer profile from the strategy phase, with industries, roles, and triggers. It controls every channel.
What convinces them?
The website explains the offering, the content proves the expertise.
What do you measure by?
Metrics and baseline are set in Week 1. We count meetings, not clicks.
In what order?
First the website, then LinkedIn and email, ads only after clean measurement from Week 4.
07 / Process
How does the build work, and when do you sign off?
Five phases from strategy to ongoing optimization
The build takes four weeks or more, and optimization runs from Week 4. Every phase ends with your sign-off. So you always know what is happening right now and what comes next.
StrategyArchitectureImplementationGo LiveOngoing Optimization
P01 Strategy
Strategy, ideal customer profile, metrics, and baseline. Before anything gets built, the number you measure us by is in place.
- W1Strategy
- W1Ideal customer profile
- W1Metrics and baseline
P02 Architecture
Sitemap, website concept with sales funnel, and release plan. Changes are cheap at this point and expensive later.
- W2Sitemap
- W2Website concept
- W2Release plan
P03 Implementation
The website takes shape as your core module, readable by search engines and answer engines from the start. If a usable foundation already exists, it runs as a relaunch of the existing site.
- W3Structure and copy
- W4Conversion path
- W5Readability for answer engines
- W6Load time and technology
P04 Go Live
LinkedIn through the personal profiles, the monthly email sequence, ads after clean measurement, plus the CRM integration.
- W7LinkedIn through your profiles
- W8Monthly email sequence
- W9Ads and CRM integration
P05 Ongoing Optimization
Monthly report to pass along, monitoring of AI visibility, iteration of the campaigns, documentation, and onboarding.
- W10Monthly report and monitoring
- W10Documentation and onboarding
08 / Fit
How do we know whether LILOX is the right provider for us?
Who we are a fit for and who we are not
Anyone looking for B2B lead generation experts compares providers. This list is meant to make the decision easier for you, in both directions. Whether you end up choosing an agency or an individual B2B lead generation consultant depends on whether you only need a plan or a system that gets built and run.
Not a fit
LILOX is not a fit if
A fit
LILOX is a fit if
✕You are looking for a call center for cold calling or purchased address lists.
✓You are a technical company in Austria, Germany, or Switzerland with an offering that needs explaining.
✕You expect hundreds of leads in four weeks. The build takes four weeks or more, and ongoing service starts from Week 4.
✓You want a digital sales process that belongs to your company and not to an agency.
✕Your business is B2C. We work exclusively in B2B.
✓Your founders or executives are willing to be visible on LinkedIn as the sender.
✕No one in-house has time for sign-offs and supplying content.
✓You can give sign-offs promptly, because every phase ends with your sign-off.
09 / Industries and Markets
Which B2B marketing agencies work for technical companies in the DACH region?
B2B marketing agency for the DACH region with lead generation for IT, industry, startups, and consulting
We work as an agency for B2B lead generation in all three DACH markets: in Austria, in Germany, and in Switzerland. This homepage describes the approach in general. For the industries we work with most often, the specifics are on a dedicated page. Across all of them, every measure ends at the same place: a meeting on the calendar that is attributed to a channel.
01 / IT & Software
IT service providers and software houses
Your inquiries have so far depended on your referral network. We build the second channel next to it, one that still delivers when your network happens to be quiet.
More for IT and software
02 / Industry
Trade and manufacturing industry
Every missed deal costs you a year of investment. We get you on the table early, in front of the decision-makers who are investing right now anyway.
More for industry
03 / Startups
Tech startups and scale-ups
Your growth depends on the founders’ calendar. We build the sales engine that still brings in meetings while you’re working on product, team, and investors.
More for startups
04 / Mechanical engineering
Machine and plant builders
We take your website apart like an assembly and put it back together so that buyers, Google and AI assistants understand what your machinery can do.
More for mechanical engineering
05 / SaaS
SaaS and B2B software vendors
B2B buyers aren’t looking for a feature list. They want an answer to their problem, so they ask Google AI Search, ChatGPT, Copilot, Gemini and Claude which software solves it.
More for SaaS companies
06 / Consulting
Consulting firms
We also make your expertise visible where decision-makers now look before the first call: in Google AI Search, ChatGPT, Copilot, Gemini and Claude.
More for consulting firms
10 / What You Get
What exactly do LILOX clients receive?
What belongs to you after your B2B marketing is built
Five building blocks, all documented and handed over. You can cancel monthly and keep working with your system.
BUILDING BLOCK 01
Your website as the core module
Structure, copy, and a conversion path all the way to the meeting. Built so search engines and answer engines can read your site.
✓ Belongs to you
BUILDING BLOCK 02
LinkedIn, email, and ads, connected
LinkedIn through your personal profiles, a monthly email sequence, and ads on Google and in ChatGPT. Everything feeds into your website.
✓ Belongs to you
BUILDING BLOCK 03
Your visibility in AI answers
We measure continuously in the leading AI systems whether you are mentioned, and work on the sources they cite from. You see the trend month by month.
✓ Belongs to you
BUILDING BLOCK 04
Your monthly report
Inquiries, channels, and visibility in AI answers on two pages. Written for the people you report to.
✓ Belongs to you
BUILDING BLOCK 05
Handover and documentation of everything, on request
Access, templates, and onboarding for your team. You stay fully capable, even without us.
✓ Belongs to you
11 / Pricing
What does B2B lead generation cost with you?
Clear pricing with no fine print
A monthly model for the system, a fixed price for the website. You get more numbers in the strategy call, tailored to your case.
MONTHLY MODEL
from €2,900 a month
Holistic, not per channel: LinkedIn, email, ads, and AI visibility in one system. Setup and ongoing management are included.
Cancel monthly.
NEW WEBSITE
from €4,900
Fixed price for the website project, depending on scope: number of pages, languages, and special features.
Agreed before the project starts.
WEBSITE RELAUNCH
from €4,900
Fixed price for the relaunch of the existing site, content and rankings are carried over.
Agreed before the project starts.
11documented projects in the DACH region
over 95%of customers renew the partnership
3markets: Austria, Germany, Switzerland
12 / Further Reading
Who is behind it and what it builds on
LILOX is run by the two founders themselves, one from marketing, one from engineering. We deliberately take on only a few engagements at a time so that each of them gets the attention of the founders.
Proof
Our projects in the DACH region
Eleven documented projects for technical companies, including Pydro, Schwab AG, and the SRB Consulting Team.
Agency
The two founders behind LILOX
An owner-led agency from Tyrol, run by the two founders themselves, one from marketing, one from engineering. Few engagements at a time.
Service
AI Visibility
The fourth channel as a service in its own right. Measure whether your company shows up in ChatGPT, Copilot, and others, and work on the sources these systems cite from.
Service
Your website as the core module
The foundation of the system. It explains the offering, leads every visit to the next step, and is readable by answer engines.
Service
Website Relaunch
If your website runs on TYPO3, an old WordPress installation, or a custom build, the core module takes shape as a relaunch of the existing site.
13 / Questions
What are we asked most often about B2B lead generation?
Frequently asked questions about B2B lead generation
Who are the B2B lead generation experts in Austria?
In Austria, LILOX offers digital B2B lead generation as an owner-led agency from Tyrol: the website as the core module, plus LinkedIn, email, and ads, built from four weeks and measured in meetings on the calendar. Whether we are the right ones for you depends on your case. The section “Who we are a fit for and who we are not” on this page is the fastest test.
Do you also work for companies in Germany and Switzerland?
Yes. We work for technical companies in Austria, Germany, and Switzerland. The build runs regardless of location, the meetings take place online, and the content is produced in German for the entire DACH region.
Are you an agency for digital B2B sales or a marketing agency?
Both fall short. We build and run the digital part of your sales process, from outreach through the website to the meeting. Classic cold calling, telephone sales, or a call center are not part of our offering. Selling in the meeting stays with you. Consulting firms have a dedicated offer.
Do you offer sales automation, meaning automation of the sales process?
Automation is part of the system for us, not a separate service. What gets automated are the handovers: inquiries automatically get a source, contacts land in the CRM, follow-up runs on fixed triggers. The outreach itself stays personal, because automated mass emails to strangers are exactly what we do not do.
What does B2B lead generation cost with you?
We work together from €2,900 a month, always holistic and not per channel, including setup and ongoing management, cancel monthly. A new website or a website relaunch costs from €4,900 at a fixed price, depending on scope. What your case needs, we clarify in the strategy call.
How quickly does the system deliver the first meetings?
The build takes four weeks or more: strategy in Week 1, architecture in Week 2, the website from Week 3, go live with the channels from Week 4. Ongoing optimization follows, and from then on we measure in meetings. Anyone promising faster results is usually promising clicks instead of meetings.
How do you find the right target contacts for us?
Through the ideal customer profile that we define together in Week 1: industries, roles, and triggers. It controls every channel. With the LinkedIn service, contact lists are included, and we only reach out personally once there is a verifiable trigger.
Does this also work for an SME with a limited budget?
Yes, if expectations match the budget. You can start from €2,900 a month and expand the system step by step. Since everything can be cancelled monthly and belongs to you, you carry no contract risk over years.
How do we find the best B2B lead generation agency?
Not through rankings, but through three test questions. First: is it measured in meetings or in reach? Second: does the system belong to you in the end, meaning website, channels, and contacts? Third: does the provider fit your industry and your market? How we answer these three questions is on this page. Compare us on that.
Do you also run Meta Ads?
On request, yes, but the focus is on Google Ads and ChatGPT Ads, because that is where the decision-makers of technical companies can be reached.
Google Ads and ChatGPT AdsNext Step
The first meeting is yours
In the strategy call, we look at your starting point and tell you honestly whether and how the system works for you. No pitch, no slide deck, a conversation with one of the two founders.
9 weeksuntil ongoing service
2900 €a month, holistic, from
