We specialise in these industries
B2B Marketing and Sales for Tech & IT, Industry & Production, Startups & Scale-ups
We understand offerings that require explanation and long decision-making processes. Lilox builds digital lead generation for technology and IT companies, manufacturing companies, as well as start-ups and scale-ups, using language that your target audience understands.
Industry expertise instead of off-the-shelf marketing
With an engineering background, we truly understand technical and manufacturing companies – this saves on translation work and time.
Which industries does Lilox serve? B2B marketing and digital lead generation?
IT & Technology
Software houses, IT service providers and tech companies with 50-100 employees. The typical pain point: leads come almost exclusively through recommendations. Lilox translates complex technology into clear messaging and builds a predictable pipeline to IT management, CTOs and managing directors through LinkedIn, SEO & AI.
Industry & Production
From mechanical engineers to hardware producers with 30–100 employees. The typical pain point: targeting companies effectively. Lilox makes technical products digitally visible and reaches decision-makers precisely when triggers such as budget approval, ERP projects, or expansion are imminent.
Startups & Scale-ups
B2B startups with 3–20 employees and a small marketing team. The typical pain point: customer acquisition relies on the founders' network, and growth is unpredictable. Lilox acts as an outsourced marketing team, building a system of website, LinkedIn, SEO & AI, and email – flexible and cancelable at any time.
Why does B2B marketing need an industry focus?
Because B2B is not B2B. Anyone who sells in mechanical engineering the way they do in a SaaS startup will lose on both sides. Three reasons why we work with our own playbook for each industry:
1
Other Buying Centres
In a startup, the founder alone decides, whereas in a corporation, it's a committee of procurement, IT, and the relevant department. Messages that try to appeal to everyone don't truly resonate with anyone – that's why we work with industry-specific personas instead of a generic target group.
2
Other sales cycles
A startup buys in weeks, an industrial company in months to years. Our funnel – visibility, interest, qualification, conversation, conversion – remains the same, but we adapt the timing, content, and channels to the industry's purchasing rhythm.
3
The timing issue
B2B customers buy when a trigger event occurs: change of leadership, funding round, ERP project, expansion. If you are not visible at this moment, you do not exist for the customer. Industry focus means knowing the triggers and being present beforehand.