B2B Marketing Agency for Technical Companies
One process, six industries, and a different path to the meeting in each.
LILOX does professional B2B marketing for technical companies whose offering needs explaining and whose customers place few, high-value orders. Whether your customers buy machines, license software, or roll out a platform changes the language of your lead generation, not the process.
01 / The industries
Which industries does LILOX do B2B marketing for?
Choose the page that comes closest to your business. It sets out your industry’s starting point, the typical challenges, and the services that take hold first for you. If you sit between two industries, pick the page with the more similar buying process.
Your inquiries have so far depended on your referral network. We build the second channel next to it, one that still delivers when your network happens to be quiet.
Every missed deal costs you a year of investment. We get you on the table early, in front of the decision-makers who are investing right now anyway.
Your growth depends on the founders’ calendar. We build the sales engine that still brings in meetings while you’re working on product, team, and investors.
We take your website apart like an assembly and put it back together so that buyers, Google and AI assistants understand what your machinery can do.
B2B buyers aren’t looking for a feature list. They want an answer to their problem, so they ask Google AI Search, ChatGPT, Copilot, Gemini and Claude which software solves it.
We also make your expertise visible where decision-makers now look before the first call: in Google AI Search, ChatGPT, Copilot, Gemini and Claude.
Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study
Sales automation for a startup without a marketing team of its own.Case Study
A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study
Website relaunch for a Bern heritage company, live in four months.Case Study
Lead generation in a niche market: eleven meetings from the researched audience.Case Study
Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study
A digital sales channel for the DACH market, running for seventeen months.Case Study
A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study
Website relaunch and a sharper brand for a Swiss IT service provider.Case Study
Opening up the US market: 407 new contacts at MedTech corporations.Case Study
Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study03 / What the industries have in common
What do mechanical engineering, software houses, and tech startups have in common in marketing?
A plant builder and a software house sell completely different things and still face the same task in marketing. These four traits are why the same lead generation process carries across all six industries.
Nobody understands what you sell from a data sheet alone. Simplify it, and the very difference that wins you the deal disappears.
Weeks to months pass between first sight and first inquiry. A single campaign fades within that time; a lasting presence doesn’t.
Management, marketing, sales, and IT sit at the same table and ask different questions. Your site has to answer all four.
At your order sizes, what counts isn’t the number of contacts, but whether the right ten companies know you when they invest.
04 / Process in five phases
How long does the build take until the first inquiries?
The process stays the same across all industries. What changes is your target customers, your language, and the order of channels. After phase one, you know the number we’ll be measured on.
Target customer profile, metrics, and the baseline value, before anything gets built.
Site structure, copy register, and timeline. Changes are cheap here and expensive later.
Readable for search engines and answer systems, with a next step on every page.
LinkedIn, email, and ads get connected to measurement and to your CRM.
A report to pass on every month, and a documented handover at the end.
05 / Proven results
What results has LILOX already achieved in these industries?
Built up over six months. The website came first as the core module, then the channels were connected to it. Only meetings that sales itself rated as qualified were counted.
Outreach was targeted by role rather than company size. The 14 meetings happened at CIO level, exactly where decisions of this size get made.
Same target audience, a different reason to reach out. Five new customers came out of those nine months. We share more numbers with you in the first call.
06 / Services for all industries
Which services do technical B2B companies book with LILOX?
You can book each module individually and run them all together. The build always starts with the website and visibility in AI answers. LinkedIn, email, and ads join once your measurement runs cleanly.
The service portfolio
Which order the channels start in depends on your industry. In mechanical engineering, search often comes first; for startups, it’s usually LinkedIn.
Your website explains the offering, builds trust, and continuously collects inquiries. It’s built so search engines and answer systems can read and cite it, and every page has a next step.
Your customers ask Google AI and ChatGPT before they ask you. Twelve fixed queries show every month whether you show up in these answers, and the work targets the sources these systems cite from.
Right where your decision-makers already read every day. Reach runs through your personal profiles, and outreach happens only with a demonstrable reason.
One issue a month, built from your own content. It keeps the connection alive until the need arises, and you approve every send beforehand.
Paid reach on Google and in ChatGPT, started only once the measurement chain runs cleanly. That way you see which inquiry came from which budget.
07 / Advantages with LILOX
Why a B2B marketing agency instead of a web agency?
You talk to the same two people at every phase, one from marketing and one from engineering. What gets built is documented and handed over, so you can keep working without us.
Marketing and engineering sit with you at the same table from hour one into ongoing operations.
Documentation, copy register, and a briefing for your team are part of the engagement.
Your pages are designed for inquiries, for search engines, and for answer systems at the same time.
Your site is designed and built, not assembled from a template.
Load time, structure, and security are built in and then kept current on an ongoing basis.
In week one, you define which number counts in the end and what you measure us by.
Billed on a scope defined in advance, ongoing operations cancellable monthly.
Two pages every month with inquiries, sources, and visibility for your management.
08 / Starting points
Which problems does LILOX solve in these industries?
Two statements per industry that we hear again and again in first calls, and what we set against them. If you recognize yourselves in one of them, the page for your industry is the next step.
IT and softwareOur best customers have all come through referrals so far.
We help you become visible more broadly, so inquiries no longer hang on your network.
IT and softwareEveryone in-house is a technologist; nobody sells full time.
LILOX handles delivery; the technical approval stays with you.
Mechanical engineering and industryWe can see new providers pushing us out of the market.
We find out where the new providers are winning, and rebuild your visibility against them.
Mechanical engineering and industryOur revenue swings a lot.
A clear revenue plan and a sales process that runs the same way every month.
Startups and scale-upsWe’re building a new product, but we don’t know exactly who it’s for.
Getting to product-market fit and message-market fit is what LILOX does best.
Startups and scale-upsThree people on our team describe our offering three different ways.
Once the positioning is set, everyone on the team explains the product in the same words.
09 / Who we are
Who at LILOX works on our project?
LILOX is owner-led and deliberately works with only a few companies at a time. Your point of contact stays the same from the first analysis through ongoing operations.
Head of Marketing between traditional Mittelstand, startup, and scale-up. Nadine has sat on both sides: as a client who had to justify agency budgets, and as the person responsible for delivering pipeline by the end of the quarter.
For you, she leads positioning, website, and campaigns, and stays your point of contact through ongoing operations.
“Marketing is measured on pipeline today.”
Christoph is a mechanical engineer, industrial engineer (MSc) and holds an international MBA from the Carlson School of Management and WU Vienna. 15 years of experience in managing large-scale projects, engineering high-performance plants and as a production and company manager, including at Thermo Fisher, Novartis and Aenova. He knows the moment an offer fails on price, and the moment it fails on a missing explanation.
For you, he translates between engineering and market. That way, the project understands your product from the first conversation.
“I know how these companies run on the inside.”
From experience
An offering that needs explaining loses the moment it gets simplified. Anyone who doesn’t understand your technology cuts exactly the sentences that win the deal.
Weeks to months pass between first sight and inquiry. A single campaign fades; a lasting presence doesn’t.
Management, marketing, sales, and IT sit at the same table and ask different questions. Your site has to answer all four.
At your order sizes, what counts isn’t the number of contacts, but whether the right ten companies know you when they invest.
10 / Customer voices
What do customers say about working with LILOX?
My previous agency didn’t come close to engaging with my company as deeply as Nadine and her team do.
Mulundo SichoneFounder, PydroAdvice between equals, no fluff, always focused.
Prof. (FH) Dr. Uwe HeilEntrepreneur, Dr. Heil KG Consulting & Coaching for ExecutivesA clear recommendation if you’re building B2B new-customer acquisition for the first time.
ManfredHead of Sales, Cloud ERPNadine and her team were a stroke of luck for us. They helped us position our brand and product portfolio without forcing us to completely rethink our original vision or resources — they polished our rough diamond, so to speak. Thanks to a lead-generation strategy that actually fit our budget, we've been able to market our business model to exactly the right audience. A clear recommendation for SMEs like us.
Sabrina WinischhoferCo-Founder, Vienna Etiquette SocietyFor my company, AnimatedReal GmbH, I was looking for a modern, contemporary, and engaging website. Nadine took the time to really understand what I wanted. I'm extremely happy with the result — the new site hits exactly the tone and look I had in mind. What I valued most was Nadine's reliability, her openness to feedback, and her ability to perfectly balance design and functionality. I can wholeheartedly recommend Nadine and the Lilox team!
Fabian OlbrechtManaging Director, AnimatedRealAs a complete newcomer to marketing (especially LinkedIn/Google Ads), working with Nadine Fraiss and Lilox has been not only highly professional but also incredibly personable and empathetic. I'd wager Nadine can help marketing pros just as well — marketing beginners are certainly in extremely good hands. 100% recommended!
Alex SchubertManaging Director, netwiss OGA top-notch execution. So glad I got to know Nadine. Very professional and friendly!
Svetlana GradwohlManaging Director, Gradwohl Creations11 / Frequently asked questions
What happens if our industry isn’t listed?
Send us a line about your offering. You’ll get an honest assessment from one of the two founders, not from an inbox.
Ask a questionLILOX works with IT service providers, software houses and SaaS companies, with trade, industry and mechanical engineering, with tech startups and scale-ups, and with consulting firms. What these companies have in common is an offering that needs explaining and a business built on few, high-value customers.
Because otherwise your offering would get simplified. In these industries, we know the buying processes, the roles at the table, and the language from our own operational work. That means you only have to explain your product once.
Check the four traits on this page. If your offering needs explaining, your buying cycles are long, several roles decide together, and a single order carries high value, the process fits regardless of the industry label.
The five-phase process stays the same. What differs by industry is your target customers, the language of your content, and the order in which channels start. In mechanical engineering, search often comes first; for startups, it’s usually LinkedIn.
The foundation of positioning, website, and conversion path is usually in place from four weeks. Channels run from week four. First conversations usually happen within six to nine weeks, regardless of industry.
A new website or a website relaunch costs from €4,900 at a fixed price. Ongoing operations run on a monthly flat fee that reflects the scope of service you want and is cancellable monthly. An engagement is possible from €2,900 a month. For comparison, an in-house sales hire costs you €60,000 to €80,000 a year, plus onboarding, management, and tools.
With the visibility check, at no cost. In 30 minutes, you’ll see whether your company shows up in Google AI and ChatGPT, compared against two competitors you name. You get the findings as a document and decide afterward.
The next step
In the visibility check, we test whether and how your company shows up in Google AI and ChatGPT, and compare the result against two competitors you name. You get your findings as a document and we go through them together.
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