Company
Who is behind Lilox and what makes us tick.
An AI-powered boutique agency for B2B marketing and digital sales in the DACH region, a brand of NUATRIS GmbH. Three people, one mascot – and the ambition to make your technology visible and sellable.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
01 — Mission & Values
We are strengthening the economy in the Alpine region.
Because we are passionate about supporting B2B companies in the DACH region and fostering the economy in the Alpine region. You are pros in innovation & technology – we are pros in what makes them visible and marketable. With us, you will efficiently utilise the latest technologies.
Efficiency
We are automating our processes and using AI tools daily – for better and faster results.
Respect
We communicate on equal terms, using a respectful "thou". Only together can we achieve great things.
Feedback
We never take feedback personally. We use it to get a little better every day.
With us, you're speaking to the boss, not the hotline.
We are a boutique agency with ex-C-level founders and deliberately only work with a handful of companies at a time. This creates focus, trust, and results. We want to keep you as a customer because we deliver, not because a contract ties you in.
/ 02 — The Team
Three heads, one claim: your digital sales that actually deliver.
You work directly with the people who are also implementing your project. Each with their own, clear focus. Everyone in our team also knows the other side – working with agencies as a client – and knows that collaboration can be difficult. This also means we know what you expect and where our goals lie.
Managing Partner · CEO & Founder
Nadine Fraiss
Nadine is the strategic heart of Lilox and its founder. With over 15 years in digital marketing, she has worked as Digital Officer and Head of Marketing at Hypo Tirol Bank, the startup Bots&People, and the scale-up One Hiring. She was responsible for the e-commerce shop at Hartlauer and was active as a leading expert in digital sales at Egger.
Sales Strategy
Digital Marketing
Head of Marketing
E-commerce
„My team and I build your digital sales – on an equal footing, in plain English, with figures you can show off.“
Nadine Fraiss, MA
04 — Shareholders
Christoph Fraiss
Christoph is an engineer (HTL Mechanical Engineering), has a MSc in Industrial Engineering, and an International Business MBA from the Carlson School of Management and WU Vienna. He has 15 years of experience in project management of large-scale projects, engineering of high-performance facilities, and as a production and company manager.
With his extensive knowledge of industry and innovation, he provides fundamental analyses for our clients' sales processes.
Product Analysis
Sales Strategy
Data analysis
CEO Sparring Partner
„I know innovative technology and manufacturing companies, as well as their procurement processes, from the inside. That's precisely why I know how to credibly sell the value of products and services and win customers.“
Ing. Christoph Fraiss
Marketing Manager
Elena Cavallar
Elena combines marketing with hands-on experience from the hotel, healthcare, and start-up sectors. At Kempinski Hotels, she learned content management, entrepreneurship as co-founder of Cosmodent Egypt, and the connection between brand and sales as Head of Marketing & Key Account at Omegascope.
Websites
Social Media
Content Creation
„Creative concepts are important. But without good content, a website won't become a sales channel.“
Elena Cavallar
06 — Competencies
Which brings us to us sitting at the table with you.
We don't talk about your industry – we come from it.
First-hand industry knowledge
Experience as Managing Director, Production and Technical Manager. Mechanical engineering, manufacturing and IT from the inside.
CMO experience
Management-level marketing: over 15 years of digital marketing, including years as Head of Marketing.
Founder perspective
We founded and ran it ourselves – and know the pressure to turn turnover into revenue.
Sound training
MBA, MSc and MA – economic, technical and communicative excellence within a team.
Practical
We do things ourselves rather than passing them on. Quick through AI, checked by humans.
DACH focus
Operating in Austria, Switzerland, and Germany – we know the market you sell in.
07 — Ways of working
How working with us works.
Clear principles instead of agency jargon. That's how you can measure us.
Always directly with management
You're talking to the decision-makers, not the interns. Those who advise also implement.
International
Operating in Austria, Switzerland, and Germany – with a broad perspective and for international markets.
Plain text instead of buzzwords
We speak your language, not marketing speak. Specific and with numbers.
No strings attached
Direct booking via Calendly, Microsoft Bookings and the like. Those who want to, book immediately instead of waiting.
Respect & Eye Level
We communicate respectfully and honestly. Feedback in both directions is welcome.
AI pace, human-checked
AI makes us fast, experience makes us good. Every analysis is checked by human minds.