About LILOX . B2B Marketing Agency from Tyrol

B2B Marketing Agency from Tyrol for Technical Companies in the DACH Region

Two founders from marketing and engineering who used to make these decisions themselves.

LILOX is an owner-led agency from Tyrol, Austria, for professional B2B marketing built around lead generation. We work with technical companies in Austria, Switzerland, and Germany. Throughout, you deal with the same two founders, while the work is delivered by our team of more than 20 specialists.

Request a strategy call What you can measure us by

Owner-led, based in Tyrol2 founders from marketing and engineeringFew mandates at a timeCancel monthly

Small team discussing something together at a table with a laptop.

01 / Drive

Why do technical companies need a dedicated B2B marketing agency?

Why technical companies need professional B2B marketing

Many technical companies grow below their potential because their market can't find them. Across the DACH region, thousands of companies work with excellent products, deep process knowledge, and long-standing customer relationships. Yet their growth is still left to chance, because no one shows them how modern customer acquisition works today.

Your product is further ahead than your visibility in the market

The gap

You've spent years building quality, manufacturing depth, and customer relationships. Little of that shows up on the digital shortlist of your ideal customers. Anyone who doesn't already know you never learns about your edge.

Your demand now starts with search engines and AI

The shift

Your customers research, compare, and ask AI answer systems long before they talk to you. Anyone missing at this stage doesn't make the final list, even with a technically superior offering.

You're missing an agency that understands both technology and the market

Our drive

Marketing people rarely understand your technology deeply enough, and engineers rarely sell it loudly enough. LILOX works exactly at that seam. That's why every mandate has one person from marketing and one from engineering behind it.

02 / Values

What principles does a B2B marketing agency work by?

What you can rely on when working with LILOX

You get five commitments you can measure the work against. Values that only exist on a webpage cost nothing. That's why every commitment comes with the signs you'll actually see in the collaboration. If any of these five lines bothers you, an initial call will clear it up faster than a proposal.

Value 01

Every claim comes with proof

Every claim comes with a number, a source, or an example.

Every figure in the report traces back to its source

Value 02

You get a few right contacts instead of big lists

We only reach out where there's a demonstrable reason. In the end, what counts is customers, not contacts.

A few right contacts instead of big lists
The report shows the inquiry, not the contact volume

Value 03

You also hear the uncomfortable assessment

You'll hear before the project starts if something is set up wrong, even if it costs us the mandate.

A no comes in the first call, not after the proposal
The scope stays as large as your actual task, no more

Value 04

Your marketing system belongs to you

Documentation, tools, and training are part of the delivery.

You can cancel monthly and keep working with it
Access and licenses are registered in your name

Value 05

People approve every piece of content

Nothing reaches your market that a founder hasn't personally reviewed.

Every piece goes to you for approval first
Tools handle the groundwork, not the decisions

03 / The Founders

Who is behind the B2B marketing agency LILOX?

Who actually works at your B2B marketing agency

One person from marketing, one from engineering. Both have sat on your side of the table before, owned budgets, and signed off on proposals. Your point of contact stays the same from the first analysis through ongoing operations.

Portrait of Nadine Fraiss, co-founder of LILOX.

Nadine Fraiss . Marketing

15 years of digital marketing, including several years as Head of Marketing and at CMO level.

Nadine has worked across traditional SMEs, startups, and scale-ups, and has seen both sides: the client who had to justify agency budgets upward, and the person responsible for delivering pipeline by the end of the quarter.

For you, she leads positioning, website, and campaigns. She stays your point of contact once the system is running and the monthly report lands on your desk.

Positioning and messaging for offerings that need explaining
Your website as the core module, from structure to conversion path
LinkedIn, email, and ads working together instead of side by side

"Marketing is measured on pipeline today."

Portrait of Christoph Fraiss, co-founder of LILOX.

Christoph Fraiss . Engineering

Engineer and industrial engineer, Head of Engineering and managing director in production.

Christoph was site and technical manager and ran Austria's largest online electrical retailer.

For you, he translates between technology and the market. He knows the moment a proposal fails on price, and the moment it fails because something wasn't explained.

Technical translation from datasheet to customer benefit
The perspective of the investment decision-maker on your offering
Process understanding from production, costing, and sales

"I know how these companies run from the inside."

04 / The Team

Who delivers your projects at LILOX?

A team of more than 20 specialists delivers your projects

Nadine and Christoph lead your projects and remain your points of contact. The work is delivered together with our team of more than 20 specialists in coding, design, site building, technology, copywriting, ads, and lead generation. That gives you fixed points of contact and the capacity of a large team.

Disciplines in the team

Coding: Custom functions, interfaces, and integrations, including beyond the standard.
Design details: Layout, graphics, and animations, worked out down to the detail.
Site building: Including extensive site structures and large relaunches on the agreed schedule.
Technical setup: Hosting, tracking, and CRM integration, set up cleanly and documented.
Copywriting: Copy for your website, campaigns, and expert articles, tailored to your target audience.
Ads: Campaigns on Google, LinkedIn, and in ChatGPT, set up and continuously optimized.
Lead generation: LinkedIn and email campaigns that turn the right contacts into inquiries.

Project experience from our team

E.ON · Mercedes-Benz · BMW

and dozens of other companies

Members of our team have worked on projects for these companies. The projects were not commissioned by LILOX.

This experience goes into your project. It is steered by Nadine and Christoph.

05 / Tools

Which software does LILOX work with?

LILOX works AI-powered and with state-of-the-art software

We are an AI-powered agency and work digitally throughout. For research, lead generation, content, website building, and measurement, we use current software and connect it into one continuous workflow. For you, that means short paths, clean data, and results you can measure.

AI assistants

Claude
ChatGPT
Gemini
Copilot

Research & lead generation

Apollo
Clay
lemlist
Dripify

CRM & email

Pipedrive
HubSpot
Brevo

Content & design

Canva
Notion
Scripe

Website & code

Astro
TYPO3
WordPress
GitHub

Measurement & analytics

Google Analytics 4
Search Console
Pirsch

Advertising

Google Ads
Meta
LinkedIn Ads

Workplace

Microsoft 365
Google Workspace

We use these products as customers of the respective providers. Names and logos are trademarks of their owners; there is no partnership with the manufacturers.

06 / How We Work

How does working with a B2B marketing agency actually go?

How building your B2B marketing works, step by step

The build runs in five phases, and you sign off on each one before the next begins. Every phase has a deliverable, a date, and your approval. You know in advance what gets built, what it costs, and what you'll measure the result against later.

P01 . WEEK 1

You define what your marketing will be measured against

Target customer profile, metrics, and baseline are set before anyone builds anything.

P02 . WEEK 2

You see the blueprint before we build

Page structure, copy register, and schedule. Changes are cheap at this stage.

P03 . FROM WEEK 3

Your website is built as the core module

Readable for search engines and AI answer systems, with a next step on every page.

P04 . FROM WEEK 4

Your lead generation channels go live

The go live connects LinkedIn, email, and ads to your tracking and your CRM.

P05 . ONGOING

You get numbers, documentation, and the handover

A monthly report you can pass on, plus documentation and training.

There are no surprises on the invoice between phases. You pay a fixed price for a scope defined up front, and you can cancel monthly without losing your system.

07 / Guardrails

Which companies does LILOX work with, and which not?

Which technical companies LILOX works with

You get a proposal if five criteria apply, and a no as soon as one of five other points applies. A no in the first call costs you 30 minutes. A project that isn't right for you costs you six months. That's why we lay out openly here when we say yes and when we'd rather refer you elsewhere.

You get a proposal if all five criteria apply

If the picture fits, we'll talk scope, target, and price range directly in the first call.

You're a technical company with an offering that needs explaining.
There's proven demand for this offering: you've already sold it.
You have around 10 employees, or you're a funded product company.
There's a trigger around your website or visibility: a relaunch, or a lack of inquiries.
You can imagine having the system managed for you after it's built.

You get a no as soon as one of these five points applies

You'll hear the no in the same call, with a reason and a referral where possible.

You want to buy raw contact volume without clarifying the strategy first.
Your product hasn't found the market yet: the first sale is still outstanding.
The budget clearly can't carry the build: a project would overextend you.
Your relaunch is younger than 18 months and the substance already holds up.
There's no one on your side close enough to the decision.

You don't need to sort yourself into a category before the first call. We'll go through all ten points with you and tell you the outcome in the same conversation.

08 / Service Portfolio

What services does a B2B marketing agency offer technical companies?

What you get with B2B marketing from LILOX

You get five building blocks for your lead generation and don't have to start everything at once. The website is the foundation, because every other block points back to it. Channels get added once your tracking is in place and the report shows you which inquiry came from which source.

The Service Portfolio

Five building blocks for your lead generation

The website is the foundation. Everything else connects to it and feeds the same tracking.

Website

Your website explains the offering, builds trust, and continuously collects inquiries. It's built so search engines and AI answer systems can read and cite it, and every page has a next step.

// The foundation for everything else

AI Visibility

Your customers ask Google AI and ChatGPT before they ask you. We track twelve fixed queries to measure whether you show up in these answers, and work on the sources these systems cite from.

// Measured monthly, reported monthly

Paid reach on Google and in ChatGPT, only launched once tracking is running cleanly. That way you see exactly which inquiry came from which budget.

Email Marketing

One issue a month, built from your own content. It keeps you in touch with your ideal customers until the need arises. Every send is approved before it goes out.

Right where your decision-makers are reading every day anyway. Reach through your personal profiles and targeted comments on key contacts, with ads layered in front on request.

09 / Why LILOX

Why is LILOX the right partner for a technical company?

Advantages of LILOX for technical companies in the DACH region

Two founders remain your points of contact, and the work is delivered by a team of more than 20 specialists. With 15 years of digital marketing and more than 30 website relaunches behind them, you know in advance what to expect. In the end, the website, the documentation, and the tracking belong to you.

Two founders as your fixed points of contact

One person from marketing, one from engineering. Both stay the same from the first analysis through ongoing operations.

Handover and documentation are part of the delivery

You get access, guides, and training. That means you can keep working on it yourselves at any time.

Built for inquiries, search engines, and AI answers

Your site sells, gets found, and can be cited by AI answer systems. All three goals are part of the plan from day one.

Modern design instead of a template kit

Your site is built as its own design system, not a bought template with the images swapped out.

Current technology with custom adaptations

We build on today's technology, and the edge cases in your business get solved, not worked around.

Strategy and goals come before we build your site

Target customer profile, metrics, and baseline are defined in week 1 and signed off by you.

Fixed price for a defined scope

You know the price before we start, and you can cancel the collaboration monthly.

A monthly report you can hand straight to your leadership

One page with the numbers, context, and next step: something you can pass to your leadership without translating it first.

15Years of experience in digital marketing

30+Website relaunches completed

2Founders from marketing and engineering

20+Specialists on the team

10 / Testimonials

What do clients say about working with LILOX?

Reviews from clients in software, industry, and IT services

Mulundo Sichone - LILOX customer testimonial — **Mulundo Sichone**Founder, Pydro

Uwe Heil - LILOX customer testimonial — **Prof. (FH) Dr. Uwe Heil**Entrepreneur, Dr. Heil KG Consulting & Coaching for Executives

Manfred - LILOX customer testimonial — **Manfred**Head of Sales, Cloud ERP

Sabrina Winischhofer - LILOX customer testimonial — **Sabrina Winischhofer**Co-Founder, Vienna Etiquette Society

Fabian Olbrecht - LILOX customer testimonial — **Fabian Olbrecht**Managing Director, AnimatedReal

Alex Schubert - LILOX customer testimonial — **Alex Schubert**Managing Director, netwiss OG

Svetlana Gradwohl - LILOX customer testimonial — **Svetlana Gradwohl**Managing Director, Gradwohl Creations

Independently reviewed onProvenExpertRated 5.00 out of 5 stars1 reviewSortlist See all reviews →

11 / Frequently Asked Questions

What should you know about LILOX as a company?

Questions technical companies ask about the B2B marketing agency LILOX

Don't see your question about working with us?

Send us a line. You'll get an answer from one of the two founders, not from a shared inbox.

Ask a question

Who is behind LILOX?

LILOX is a brand of NUATRIS GmbH, led by Nadine Fraiss and Christoph Fraiss. The work is delivered by a team of more than 20 specialists in coding, design, site building, technology, copywriting, ads, and lead generation. Nadine is responsible for marketing, positioning, and campaigns; Christoph handles the technical translation and the investment decision-maker's perspective. Locations are Söll in Tyrol and Wildhaus in Switzerland.

Is LILOX a classic advertising agency?

LILOX works as Marketing Engineering, with the working method of product development rather than campaign thinking. You get five phases, each with a deliverable and your sign-off, a fixed price for a defined scope, and a system that belongs to you afterward.

Does LILOX have enough capacity for our project?

Yes. Nadine and Christoph lead every project personally, and the work is delivered by our team of more than 20 specialists in coding, design, site building, technology, copywriting, ads, and lead generation. A new project only starts once the capacity for it has been planned. That way your point of contact stays the same, and we absorb peaks within the team.

Does LILOX also work outside Austria?

Yes. LILOX works across the entire DACH region: Austria, Switzerland, and Germany. With locations in Söll and Wildhaus, on-site meetings in Tyrol and the Swiss Mittelland are easy to arrange; everything else runs reliably over video calls.

Does LILOX use artificial intelligence for our content?

Our own tools handle research and groundwork, and speed the work up. Approval happens by hand. Nothing reaches your market that a founder hasn't personally reviewed and you haven't approved yourselves.

Can we end the collaboration monthly?

Yes. Documentation, tools, and training are part of the delivery, and there's no minimum term. You can cancel monthly and keep working with your system, or hand it to another team. We keep you through results, not contracts.

How can you tell whether a B2B marketing agency works reputably?

Check five things: an entry in the commercial register and a complete legal notice, reviews outside the agency's own website, case studies with a time frame and measurement method, costs that are fixed before the start, and whether the website, ad accounts, and data belong to you. At LILOX, that means: NUATRIS GmbH, FN 609760 g, Regional Court Innsbruck. Reviews on ProvenExpert and Sortlist. Results with figures under Success Stories. Entry from €2,900 a month, websites at a fixed price. All accounts and data belong to you, and the collaboration can be cancelled monthly.

The Next Step

Request your free visibility check

You describe your starting point, and we'll tell you honestly whether LILOX is the right partner. You'll also get the visibility check with twelve real queries and a comparison against two competitors you name.

2Founders on the project

5Phases with your sign-off

30 minInitial call

Request initial call office@lilox.io