STEP 01
Export from the legacy system
We pull copy, images, and page structure out of TYPO3, WordPress, or the custom build, no matter how deeply nested they are in there.
Service . Website Relaunch
Website relaunch for B2B that takes your existing site with it
Out of the legacy system, without throwing away years of work.
Your website runs on TYPO3, an old WordPress installation, or a custom build, and every change to it keeps getting more expensive. We get you out of there. Content, structure, and hard-earned rankings are exported and carried over, the design is rebuilt, and the site is built so that ChatGPT, Copilot, Gemini, and Claude can read it. At a fixed price from €4,900 or from €2,900 a month including lead generation, for companies in Austria, Germany, and Switzerland. LILOX is an owner-led B2B marketing agency from Tyrol, founded by two minds from marketing and engineering, specializing in technical companies in the DACH region.
Fixed price from €4,900 or from €2,900 a monthContent and rankings are carried overGo live from week 4readable by answer engines
B2B websites for software companies, manufacturing industry, and IT service providers
Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study
Sales automation for a startup without a marketing team of its own.Case Study
A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study
Website relaunch for a Bern heritage company, live in four months.Case Study
Lead generation in a niche market: eleven meetings from the researched audience.Case Study
Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study
A digital sales channel for the DACH market, running for seventeen months.Case Study
A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study
Website relaunch and a sharper brand for a Swiss IT service provider.Case Study
Opening up the US market: 407 new contacts at MedTech corporations.Case Study
Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study01 / The Situation
Why do companies want to get out of TYPO3, old WordPress installations, and custom builds?
The legacy system costs more than it looks
Because every change depends on the one vendor who still understands the system, because updates have become a risk, and because answer engines can’t read the site. The maintenance bill for the legacy system is the down payment on a relaunch you never get.
Every copy change goes through an agency and takes days instead of minutes.
The CMS is so old that every security update is a project of its own.
The developers of the custom build are no longer available, and nobody dares touch the code.
The site loads slowly, and nobody can say why.
In answers from ChatGPT, Copilot, and the rest, your company doesn’t appear.
A new design in the old system would cost more than leaving it.
02 / Self-Assessment
How do you know a website relaunch is due?
How you know a relaunch is due
If three of the following eight points apply to your website, patching it up costs more than the relaunch. The list collects the most common reasons for a website relaunch that we hear in first conversations.
01
The system no longer gets updates
Your CMS or framework is no longer maintained on a regular basis, or every update needs outside help.
02
Only one person can change content
Copy can be maintained by a single person or an agency, not by your own team.
03
It takes too long on mobile
The site takes noticeably longer to load than the search results page your visitors come from.
04
The design is older than your offering
It dates from a time when what you sell today didn’t exist yet.
05
Inquiries bypass the website
You get inquiries through detours, but not through the form on the website.
06
In AI answers, it’s the others who show up
In answers from ChatGPT, Copilot, Gemini, and Claude, your competitors appear, you don’t.
07
Nobody knows the page inventory
Nobody in-house can say which pages even exist and which of them are still accurate.
08
Every quote contains the same sentence
Every quote for a change says that this is hard to do in this system.
These eight points are available as a checklist to download. CHECKLIST DOWNLOAD TO FOLLOW.
03 / Migration
What happens to existing content and rankings during the relaunch?
Your existing site is groundwork, not dead weight
Content, page structure, and hard-earned rankings are exported and carried over into the new website, not reinvented. That is exactly why the costs stay manageable. The content work of the last few years has already been paid for, it just gets a new home.
STEP 02
Redirect plan for every address
Every old address gets a target on the new website. That way, what you’ve built up in search engines over the years stays intact.
STEP 03
New design on proven content
The design is rebuilt, the statements remain yours. Whatever is missing or outdated is named visibly and decided with you, not silently replaced.
04 / The Decision
Is the relaunch worth it, or is it enough to keep adjusting the existing website?
Relaunch or patching up
Patching up pays off as long as changes stay fast and cheap and the technology doesn’t slow anyone down. As soon as every adjustment is a project of its own, you’re already paying for the relaunch of your website, just in installments and without the result. The most expensive middle ground is a pure website redesign, meaning a new design in the old system. It costs like a project and solves not a single structural problem.
Stay
Patching up the legacy system
Switch
Relaunch on a new foundation
✕No project effort, the system is familiar.
✓Fixed price from €4,900, or from €2,900 a month including lead generation.
✕Small changes remain feasible on short notice.
✓Your team changes content itself afterward, with a walkthrough in ongoing operations.
✕The costs come up again with every change and rise with the age of the system.
✓Ongoing copy optimization and content creation for AI optimization.
✕Readability for answer engines can hardly be retrofitted in the legacy system.
✓The site is built to be readable by answer engines from the start.
✕The dependency on the current vendor remains.
✓The dependency on the legacy system ends with the go live.
05 / AI Visibility
Will the website be found in ChatGPT, Copilot, and the rest after the relaunch?
Built so that answer engines read and cite you
The new website is structured from the start so that ChatGPT, Copilot, Gemini, and Claude can read, understand, and pick up the content in their answers. In a new build, that is one work step; retrofitting it in the legacy system is a fight against your own technology.
Buying decisions start with a question
In B2B, the search for a vendor increasingly starts with a question to an answer engine instead of ten search results. Whoever doesn’t appear there doesn’t get compared.
Structure instead of tricks
Answer engines cite pages that are clearly structured, visibly answer their questions, and are cleanly marked up. That is exactly how we build the new site.
Visibility as a service of its own
Whether your company is found in ChatGPT, Copilot, and the rest is a sales question. How we measure and build AI visibility is on its own service page. Among other things, it is measured through fixed queries in Google AI Search, ChatGPT, Copilot, and Gemini.
06 / What It’s All For
What does a website relaunch actually deliver in B2B?
The relaunch aims at inquiries, not applause
A B2B website relaunch is not a design project for us. It is the build of the core module for your B2B lead generation, meaning a website with a conversion path that LinkedIn, email, and ads connect to later.
Conversion path instead of brochure
Every page leads to a next step. Whoever reads your website finds a way to a conversation, not just a self-portrait.
Ready to connect for every channel
At go live, LinkedIn, email, and ads connect, and the CRM integration goes into operation. Inquiries land in your sales system, not in an inbox.
Measurable from week 1
In the strategy phase, we record metrics and baseline. From the first month of operation, the monthly report shows what has changed compared to the legacy system.
Ongoing adjustment of the content
After the go live, the work on the content doesn’t stop. Measured results are turned into new content, for further SEO and GEO optimization.
07 / The Process
How does a website relaunch work?
Five phases, each ends with your sign-off
The website relaunch process follows our standard in five phases, from the inventory to ongoing optimization. The go live starts from week 4. No phase starts without your sign-off on the previous one.
StrategyArchitectureImplementationGo LiveOngoing Optimization
P01 Strategy
Strategy, ideal customer profile, metrics, and baseline. Plus the inventory of the legacy system, meaning what is carried over, what is dropped, and what is missing.
- W1Strategy
- W1Ideal customer profile and metrics
- W1Inventory of the legacy system
P02 Architecture
Sitemap from the existing site, website concept with sales funnel, redirect plan for every old address, and release plan. Changes are cheap here and expensive later.
- W2Sitemap
- W2Website concept
- W2Redirect plan per old address
P03 Implementation
The new website takes shape. Transfer of the content, conversion path, readability for answer engines, load time, and technology.
- from W3Transfer of the content
- from W3Conversion path
- from W3Readability for answer engines
- from W3Load time and technology
P04 Go Live
Move to your domain, the redirects go live, the channels connect, and the CRM is hooked up.
- from W4Move to your domain
- from W4Redirects live
- from W4Channels and CRM integration
P05 Ongoing Optimization
Monthly report, monitoring, documentation, and a walkthrough for your team so that you change content yourselves from then on.
- ongoingMonthly report and monitoring
- ongoingDocumentation and walkthrough
08 / Pricing
What does a website relaunch cost?
Two ways to a relaunch, with the price set before the project starts
At LILOX, a website relaunch runs one of two ways: from €2,900 a month including lead generation with four to six months of implementation, or at a fixed price from €4,900. The frequently asked question about a website relaunch under €20,000 can be answered honestly this way: for most existing sites, yes, and whether your project stays below that is settled after the inventory, not before. For mid-sized companies, the website relaunch costs are as plannable as any other investment with a fixed price.
MONTHLY MODEL
from €2,900 a month
Relaunch including lead generation, implemented in four to six months. After that, the ongoing service continues with LinkedIn, email, ads, or AI visibility.
Cancel monthly.
NEW WEBSITE OR RELAUNCH
from €4,900
Fixed price for your new website or the relaunch of your existing site. Content and rankings are carried over. The price rises with scope, features and website system.
After the first conversation, you get a number, not an estimate.
Website relaunch consulting begins in the strategy call. There, we clarify the existing site, the scope, and whether the relaunch even pays off for you.
09 / Who It’s For
For which companies is LILOX the right website relaunch agency?
So that together we get the optimum out of it
We work as an agency for the website relaunch of technical companies in Austria, Germany, and Switzerland. We take on few engagements at a time so that every project has both founders at the table themselves.
Good fit
Existing website on a legacy system
An existing company website of relevant size runs on TYPO3, an old WordPress installation, or a custom build, and the relaunch is meant to grow out of what is already there.
- Content and structure are in place
- Rankings are meant to be preserved
- Leaving the legacy system is the goal
Offering in B2B that needs explaining
Your offering needs explaining, your customers are companies, and the website is meant to bring in inquiries instead of just representing you.
- Few, but valuable deals
- Several roles have a say in the decision
- The website is meant to carry sales
No website yet
You don’t have a website yet, or only a business card page. Then there is no existing site from which a relaunch could grow.
- No content to carry over
- No rankings to secure
- No redirect plan needed
Online store for consumers
You need an online store for consumers. B2C commerce is not our field, and we’d rather say so beforehand than afterward.
- Different conversion logic
- Different technology
- Different metrics
10 / Further Reading
What belongs to the relaunch
A relaunch requires an existing website whose content, structure, and rankings are carried over. The difference from a new build lies in the first two phases: in a relaunch, the work begins with your existing site, in a new build with a blank page.
Service
B2B Lead Generation
What the relaunch is for. The hub across LinkedIn, email, and ads, and how the website turns into appointments in the calendar.
Service
AI Visibility
Measure whether your company appears in ChatGPT, Copilot, and the rest, and work on the sources these systems cite from.
Service
A new B2B website
No existing site, no relaunch. Whoever starts from zero needs a new website and not a migration plan. Same rhythm, same price range.
Material
Handbook for the website RFP
If you want to put the relaunch out to tender, the handbook provides the template for a clean website RFP including the requirements specification.
Evidence
Our projects in the DACH region
Eleven projects for technical companies, among them Pydro, Schwab AG, and the SRB Consulting Team. More than 95% of our clients renew. RELAUNCH REFERENCE TO FOLLOW.
11 / Frequently Asked Questions
What is asked most often about a website relaunch?
The answers before you have to ask
What does a website relaunch cost with you, and can it be done under €20,000?
At LILOX, a relaunch runs from €2,900 a month including lead generation or at a fixed price from €4,900. Whether your relaunch stays under €20,000 depends on the scope of the existing site, meaning number of pages, languages, and special features. After the inventory in the strategy call, we give you a firm number.
Are you a website relaunch agency in Austria?
Yes. LILOX is based in Tyrol and works for companies across Austria as well as in Germany and Switzerland. The collaboration runs remotely with fixed sign-off points per phase, and the location of your company plays no role for the project.
Do you do website relaunches for B2B companies with a focus on lead generation?
That is exactly our focus. With us, the website relaunch in B2B builds the core module of B2B lead generation, meaning a website with a conversion path that LinkedIn, email, and ads connect to. A pure design facelift without a sales goal is not something we offer.
Do you also work for companies in Switzerland, including CRM integration?
Yes, Switzerland is one of our markets alongside Austria and Germany. The CRM integration is a fixed part of the go-live phase from week 4, so that inquiries from the website land directly in your sales system.
We are looking for a web design agency in Vienna for a relaunch. Is LILOX an option?
Yes, if your project is B2B and brings an existing website with it. We are based in Tyrol, not in Vienna, but we work continuously for companies across Austria. The collaboration runs remotely, with your sign-off at the end of every phase.
How does a website relaunch work, and how long does it take?
The process has five phases: strategy in week 1, architecture in week 2, implementation from week 3, go live from week 4, then ongoing optimization. Every phase ends with your sign-off, none starts without the previous one.
Do you carry over content from TYPO3, old WordPress installations, or a custom build?
Yes, that is the core of the relaunch. Copy, images, and page structure are exported from the legacy system and carried over into the new website. Whatever is outdated is named visibly and decided with you, not silently replaced.
What happens to our current Google rankings?
The content that carries your rankings is carried over, and every old address gets a target on the new website in the redirect plan. This plan is created in the architecture phase and switched on at go live.
What are good reasons for a website relaunch, and when is it not worth it?
Good reasons are a legacy system without updates, dependency on a single vendor, a lack of inquiries through the website, and invisibility in answer engines. The relaunch is not worth it if your website is young and only individual pages are underperforming. We tell you that in the strategy call as well.
Do you offer website relaunch consulting before we commit?
Yes, the consulting begins in the strategy call. There, we clarify the existing site, the scope, the fixed price, and whether the relaunch pays off for you. You get a recommendation, even if it says that you don’t need a relaunch yet.
The Next Step
Talk to us about your relaunch
In the strategy call, we clarify the existing site, the scope, and the fixed price. You get an honest assessment, even if it says that patching up is enough for you for now.
