Website · SEO · AI visibility
Strong engineering deserves a strong presence. Including where your customers search today.
We take your website apart like an assembly and put it back together so that buyers, Google and AI assistants understand what your machinery can do. In every language you deliver to. Led by Christoph Fraiss, mechanical engineer.
The path to an inquiry
We build the application check as a digital machine advisor on your website, just like our own AI check.
01 · Why now
Mechanical engineering is growing abroad, not at home. At the same time, Google answers many searches itself before anyone opens your site.
Change versus the previous year, in real terms, according to VDMA
Growth comes from exports. That is where a website in the customer’s language makes the difference.
Google now answers on its own before anyone opens a website.
Google summarizes answers above the search results.
Google answers follow-up questions in a dialog instead of only showing lists of results.
Phased in product group by product group. Product data needs a clean structure.
02 · The exploded drawing
Built around the questions buyers, engineers and AI assistants ask before an inquiry. Every component has a job and a reader.
One page per application and target industry. That is how buyers search, and how AI assistants recommend a manufacturer.
Performance data sits in the HTML, not just in the PDF. Search engines and AI assistants read and cite it directly.
Every language gets its own linked version. Written for the market, not just translated.
Existing customers find the direct route to you. Sales sees the context and the machine right away.
One page per trade show with new products and meeting booking. Booth conversations turn into meetings.
Cases with starting point, solution and result, sorted by application. Anonymous, too, if customers prefer not to be named.
Page templates your team fills in itself with AI support. New application, new page, without waiting for anyone.
Skilled workers read the same website as your customers. Good people are a sales argument, too.
Select a component in the drawing to see it in detail.
03 · AI visibility
Google AI Search, ChatGPT, Copilot, Gemini and Claude answer questions using only a few sources. ChatGPT carries the industry from the question over into its sub-searches.
bulk goods packaging machine manufacturer DACH service PolandIllustrative example: an application page in the buyer’s language as the source
Share of industry pages among all cited sources, our own measurement over one month
sources cited in response to the question about an “agency for mechanical engineering” were industry pages in our sample.
We measure this in our own market. The same principle applies to your customers, just with your application instead of our industry. Our page on AI visibility shows how we build this.
04 · Relaunch, migration, expansion
Many mechanical engineering websites have hundreds of subpages and a lot of good know-how. We choose the route based on the state of your site, not on habit.
New structure by application, new copy, new technology. The site is built so that your team can expand it on its own afterwards.
For large websites that have grown over time, where the content is right but the technology holds things back. Every old URL gets a redirect, so nothing Google and your customers know gets lost.
The website stays. We add application pages, datasheets as text and technical readability for AI assistants.
Open choice of system: we build with WordPress, TYPO3 or Astro, whichever suits you. Want to use LinkedIn, trade shows and campaigns alongside your website to get more inquiries? Our page on industrial marketing for mechanical engineering shows how.
05 · Who understands your machine
Christoph is an engineer with an HTL degree in mechanical engineering, an industrial engineer (MSc), and holds an international MBA from the Carlson School of Management and WU Vienna.
Over 15 years, he has led major projects, worked in the engineering of high-performance plants and run production and companies. He sat on the side of the investment decision-makers, with budget responsibility.
15 years in digital marketing, several of them at CMO level, in mid-sized companies, startups and scale-ups.
“Today, marketing is measured by pipeline.”
Code, design, page building, tech setup, copywriting, ads and lead generation. The team brings project experience with companies including E.ON, Mercedes and BMW.
06 · Results
A long-established manufacturer with a new bilingual website and a hardware company that explains its measurement technology in six languages.
Schwab AG · Partition wall systems · Bern · founded 1917
Relaunch in German and French, with meeting booking for the sales consultants. The collaboration has since been expanded beyond the original scope.
Pydro · IoT hardware · Rostock
Flow measurement for water networks, explained in six languages.
07 · The first step
In the visibility check, we look at where your website stands in Google and in AI answers. Then you decide whether and how to continue.
30 minutes, twelve real queries, a comparison with two competitors, findings as a document.
At a fixed price. Application pages, language versions and inquiry routes based on your parts list.
Can be cancelled monthly. New content, more languages and measurement of your AI visibility.
Our services for you
Application pages, datasheets as text and language versions your buyers are searching for.
Rebuild when the structure and messaging of a website that has grown over time no longer fit.
Same content on new technology, with every redirect in place, even with hundreds of subpages.
So that Google AI Search, ChatGPT, Copilot, Gemini and Claude cite your application pages as a source.
The free entry point: where your website stands today in Google and in AI answers.
Ongoing measurement of which AI answers mention your machinery.
Visitors become inquiries with context and source in your CRM.
Campaigns and profile visits that reach buyers and decision-makers in your export markets.
Keeps existing customers and trade show contacts engaged between two investments.
Visible in searches for your application, in new markets as well.
The big picture of marketing and sales for manufacturing companies.
08 · Questions
Your question isn’t here? In a strategy call, Nadine or Christoph will answer it personally.
Your existing customers know you. The new buyer abroad, the successor at an existing customer and the AI assistant putting together a shortlist do not. For all of them, the website is the first point of contact.
Yes. For large websites that have grown over time, a migration is often the better route: same content, new technology, every redirect in place. After that, we expand the application pages step by step.
Your project is led by a mechanical engineer. The facts come from your engineers, and we turn them into pages that buyers and AI assistants understand.
In the languages of your markets. At Pydro, six languages are live; at Schwab AG, German and French. Each version is written for its market and linked to the others.
On the system that suits you: WordPress, TYPO3 or Astro. What matters is the scope, the languages and who maintains the site on your side.
Start a chat with LILO
LILO runs on Intercom. With your consent, the chat window is loaded, Intercom sets its own cookies, and chat messages are processed there. The workspace is located in the USA. The chat opens right after you consent. Privacy policy
A cookie for LILO?
With your consent, LILO answers your question right away in the chat, and we can see which content actually helps. Without it, LILO stays off. Everything else on this site works exactly as before.
LILO runs on Intercom. With your consent, the chat window is loaded, Intercom sets its own cookies, and chat messages are processed there. The workspace is located in the USA. The chat opens right after you consent.
Your choice applies to this website and can be changed at any time via “Cookie settings” in the footer.
