Service . B2B Email Marketing
So you stay top of mind until the need arises at your ideal customers.
In technical B2B, months often pass between the first interest and the first inquiry. Email marketing bridges that time. One issue a month keeps you on your ideal customers’ radar, and personal outreach only goes to those who have given a verifiable reason. That’s how inquiries emerge from contacts you already have.
These companies sell offerings that need explaining, with long decision paths. What matters to them is that their name is sitting in the inbox when the budget gets approved.
Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study
Sales automation for a startup without a marketing team of its own.Case Study
A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study
Website relaunch for a Bern heritage company, live in four months.Case Study
Lead generation in a niche market: eleven meetings from the researched audience.Case Study
Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study
A digital sales channel for the DACH market, running for seventeen months.Case Study
A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study
Website relaunch and a sharper brand for a Swiss IT service provider.Case Study
Opening up the US market: 407 new contacts at MedTech corporations.Case Study
Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study02 / Starting Point in B2B Purchasing
Why do prospects often only reach out months after the first contact?
In technical B2B, investments are prepared over the course of quarters. Whoever reaches out in the wrong month hears a no about timing, not about the offer. Email lead nurturing bridges exactly this waiting period, because you stay in the inbox without pushing.
The contact was good, and then it fizzled out in the daily grind.
The monthly issue keeps you in touch with everyone whose need isn’t there yet.
A newsletter always falls apart for us because of the time it takes.
Your effort comes to roughly one hour a month.
Sales practically never gets around to following up.
A trigger-based sequence keeps the thread alive, so inquiries come from contacts you already have.
Our last mass emails brought in more unsubscribes than replies.
Every personal email has a verifiable trigger. An address on a list does not.
In the end, nobody really knows where an inquiry actually came from.
You can see whether a booked call came from the monthly issue, from a personal email, or from another channel, and what that call cost you.
03 / Scope of Email Marketing
What does LILOX actually deliver in email marketing?
Six building blocks, all documented and handed over to you. The issue, the distribution list, templates, and measurement become your property. You can cancel monthly and keep working with them.
It’s built from what already happens at your company. Project reports, answers from your support team, expert articles, and trade-show impressions come together into one issue that runs without extra resources on your end.
Signal-based means a single personal email only goes out once there’s a verifiable reason. A new role, an announced investment, or a visit to your website counts as a reason.
Every issue and every personal email is shown to you beforehand. Tools handle the groundwork, approval is always done by hand. Nothing goes out automatically with us.
Every inquiry gets a source. You can see whether a booked call came from the monthly issue, from a personal email, or from another channel, and what that call cost you.
Sender addresses, the technical records in your domain name, and the warm-up phase for a new inbox are all part of setup. That way your emails land in the inbox instead of the promotions folder.
Origin, consent, and unsubscribes are traceable for every contact. You can prove at any time why someone receives your issue.
04 / Process in Five Phases
How long does it take to build a B2B newsletter connected to your CRM?
The build runs in five phases, each with your sign-off. In week one, the distribution list and target value are set. From week four, the first issue goes out and trigger-based outreach begins. After that, the monthly cadence runs with reporting.
Existing contacts, the origin of each address, and the number you’ll measure us by.
Sections, tone of voice, and the in-house sources that every issue is built from.
Design, technical records, and the sender warm-up phase get underway.
The issue goes out after your approval, and signals are monitored from here on.
One issue and one report every month, plus templates and a walkthrough for your team.
05 / Content for Your Monthly Issue
Where does the content for a monthly B2B newsletter come from?
A newsletter almost always fails on the question of who writes it. That’s why we build it from your existing material. Your effort comes to roughly one hour a month, and you see every issue fully drafted before it goes out.
What gets asked repeatedly at your company also interests the readers of your issue.
One project per issue is enough for your ideal customers to see how you work.
Your take on a development in the market is worth more to your ideal customers than a plain news item.
These three sources come together into an issue your ideal customers read out of genuine professional interest. You can change every line before it leaves the building.
06 / Signal-Based Outreach
What does signal-based outbound mean in B2B marketing?
Outbound means active outreach. Signal-based means every single email is tied to a verifiable event. Three rules keep this channel clean.
A new role, an announced investment, a visit to your website, or a reaction to your issue counts as a trigger. An address on a list does not.
The monthly issue keeps you in touch with everyone whose need isn’t there yet. It costs you no attention day to day and still keeps your name in the inbox.
Every text is shown to you before it goes out. That way you keep control over the tone your company uses in the market.
07 / Our Service
What stays with you if you end the collaboration?
The service includes eight points that stay the same in every engagement. Distribution list, issue, templates, and measurement are built on your own accounts and become your property. You can cancel monthly and keep working with all of it.
| What's included in the service | What it means for you |
|---|---|
| YesDistribution list from your own contacts | You reach out to people who already know your name. |
| YesOne issue a month from your content | Your effort comes to roughly one hour a month. |
| YesOutreach only on a verifiable trigger | Every personal email has a verifiable reason. |
| YesYour approval before every send | You keep control over your company’s tone. |
| YesConnected to your CRM and your measurement setup | Every inquiry gets a source and a cost. |
| YesDeliverability and sender technically vetted | Your emails land in the inbox instead of the promotions folder. |
| YesOrigin and consent documented per contact | You can prove at any time why someone receives your issue. |
| YesTwo-page monthly report | You can pass it straight on to your leadership team unchanged. |
All eight points are documented and handed over to your team. The sending service runs under your name, the distribution list sits in your account, and the templates remain yours even if you end the collaboration.
08 / Results
What results does email marketing deliver in technical B2B?
The numbers come from ongoing engagements and describe the effect of the whole system, in which email was one of several channels.
+12 qualified first conversations a month.
Inquiries came almost exclusively through referrals. Existing contacts sat unused in the inbox.
6 months from the first analysis to ongoing operations.
12 additional qualified first conversations per month.
€480k pipeline in 5 months.
Long decision paths and little access to the leadership level of ideal customers.
5 months in which the channels were connected one after another.
14 calls at CIO level and €480k pipeline.
17% response rate instead of around 10%.
Outreach ran through broad lists and mostly went without a response.
9 months with outreach exclusively on a verifiable trigger.
17% response rate instead of around 10%, and 5 new customers.
09 / Service Portfolio
What other services does LILOX offer besides the email channel?
You can book each building block individually. Together they form a system in which every inquiry gets a source. The website is the foundation, because all the other channels lead back to it. What you start with is up to you, after the visibility check.
The service portfolio
The website is the foundation. Everything else connects to it and feeds into the same measurement.
Your website explains the offering, builds trust, and continuously collects inquiries. It’s built so search engines and answer engines can read and cite it, and it has a next step on every page.
Your customers ask Google AI and ChatGPT before they ask you. We measure with twelve fixed queries whether you show up in those answers, and work on the sources these systems cite from.
Paid reach on Google and in ChatGPT, started only once the measurement is running cleanly. That way, you can see which inquiry came from which budget.
One issue a month, built from your own content. It keeps you in touch with your ideal customers until the need arises. Every send is approved by you beforehand.
Right where your decision-makers already read every day. Reach through your personal profiles and targeted comments on key contacts, with ads in front of it if you want.
10 / Pricing
What does running a B2B newsletter with outreach cost per month?
You start with a free strategy call and decide afterward whether to move forward. Billing is at a fixed price on a scope defined in advance, and you can cancel monthly.
AI search
Email
AdsIn 30 minutes, we discuss how your company gets found today and which contacts are already sitting unused at your end. You get the findings as a document and go through them with us.
A monthly flat fee that’s tailored individually to the desired scope and can be cancelled monthly: one issue a month, trigger-based outreach, upkeep of your distribution list, and the monthly report. The sending service runs under your name and stays in your hands.
The comparison we think makes sense is an in-house sales hire. That costs €60,000 to €80,000 a year, on top of onboarding, management, and tools. You get your newsletter with outreach and measurement for a fraction of that.
11 / Advantages with LILOX
Why should we hand our B2B marketing to LILOX?
You work directly with the two founders. Nadine Fraiss brings 15 years of digital marketing, Christoph Fraiss the technical side from engineering and manufacturing. Everything that gets built in your engagement is documented and becomes your property.
Marketing and technical expertise sit at your table, not a rotating team.
Every component is documented and handed over to your team.
Your pages are built so people and answer systems can both read them.
You get a custom design that fits your technology.
Built on today’s standards and along your own processes.
Before the first step, we set the number you measure us by.
You know the cost up front and can cancel monthly.
Two pages you can hand to your management unchanged.
12 / Who We Are
Who at LILOX works on our project?
LILOX is owner-led and deliberately works with only a handful of companies at a time. Your point of contact stays the same, from the first analysis through to ongoing service.
Head of Marketing across traditional Mittelstand, startups, and scale-ups. Nadine has sat on both sides of the table: as the client who had to justify agency budgets, and as the person responsible for delivering pipeline by the end of the quarter.
For you, she leads positioning, the website, and campaigns, and stays your point of contact throughout the ongoing service.
“Marketing is measured on pipeline today.”
Christoph is a mechanical engineer, industrial engineer (MSc) and holds an international MBA from the Carlson School of Management and WU Vienna. 15 years of experience in managing large-scale projects, engineering high-performance plants and as a production and company manager, including at Thermo Fisher, Novartis and Aenova. He knows the moment an offer fails on price, and the moment it fails on a missing explanation.
For you, he translates between technology and market. That way, the project understands your product from the very first conversation.
“I know how these companies run on the inside.”
From Experience
An offering that needs explaining loses the moment it gets simplified. Whoever doesn’t understand your technology cuts exactly the sentences that bring in the deal.
Weeks to months pass between first seeing you and getting in touch. A single campaign fizzles out; a lasting presence doesn’t.
Management, marketing, sales, and IT sit at the same table and ask different questions. Your site has to answer all four.
At your deal sizes, what counts isn’t the number of contacts, but whether the right ten companies know you when they’re ready to invest.
13 / Testimonials
What do customers say about working with LILOX?
My previous agency never came close to engaging with my company at the same depth Nadine and her team did.
Mulundo SichoneFounder, PydroAdvice between equals, no fluff, always focused.
Prof. (FH) Dr. Uwe HeilEntrepreneur, Dr. Heil KG Consulting & Coaching for ExecutivesA clear recommendation if you’re building B2B new-customer acquisition for the first time.
ManfredHead of Sales, Cloud ERPNadine and her team were a stroke of luck for us. They helped us position our brand and product portfolio without forcing us to completely rethink our original vision or resources — they polished our rough diamond, so to speak. Thanks to a lead-generation strategy that actually fit our budget, we've been able to market our business model to exactly the right audience. A clear recommendation for SMEs like us.
Sabrina WinischhoferCo-Founder, Vienna Etiquette SocietyFor my company, AnimatedReal GmbH, I was looking for a modern, contemporary, and engaging website. Nadine took the time to really understand what I wanted. I'm extremely happy with the result — the new site hits exactly the tone and look I had in mind. What I valued most was Nadine's reliability, her openness to feedback, and her ability to perfectly balance design and functionality. I can wholeheartedly recommend Nadine and the Lilox team!
Fabian OlbrechtManaging Director, AnimatedRealAs a complete newcomer to marketing (especially LinkedIn/Google Ads), working with Nadine Fraiss and Lilox has been not only highly professional but also incredibly personable and empathetic. I'd wager Nadine can help marketing pros just as well — marketing beginners are certainly in extremely good hands. 100% recommended!
Alex SchubertManaging Director, netwiss OGA top-notch execution. So glad I got to know Nadine. Very professional and friendly!
Svetlana GradwohlManaging Director, Gradwohl Creations14 / Frequently Asked Questions
Drop us a line. You’ll get an answer from one of the two founders, not from a shared inbox.
Ask a questionOne issue a month has proven itself. This cadence keeps you on your ideal customers’ radar and stays manageable day to day, because each issue is built from content you already produce.
From within your own company. Project reports, common questions from your support team, expert articles, and events get assembled into one issue. Your effort comes to roughly one hour a month for raw material and approval.
Purchased lists are not part of the service. They burn through exactly the addresses that matter at your deal size, and they damage your sender reputation for years. We work with your own contacts and with outreach on a verifiable signal.
Outbound means active outreach. Signal-based means every single email is tied to a verifiable event, such as a new role, an announced investment, or a visit to your website. Without a signal, no email goes out.
You do. Every issue and every personal email is presented to you fully drafted. Tools handle the groundwork, approval is always done by hand. Nothing leaves your company automatically.
Setup includes dedicated sender addresses, the technical records in your domain name, and a warm-up phase for new inboxes. After that, deliverability is monitored on an ongoing basis and reported in the monthly report.
Every inquiry gets a source and lands in your CRM accordingly. The monthly report shows which booked call came from the issue, from a personal email, or from another channel, and what it cost.
The ongoing service runs on a monthly flat fee that’s tailored individually to the desired scope and can be cancelled monthly. Working together is possible from €2,900 a month. The visibility check at the start is free of charge. For comparison, an in-house sales hire costs €60,000 to €80,000 a year.
The rules differ from country to country, and Austria is the strictest of the three. There, telecommunications law generally requires prior consent, including towards companies, with a narrowly defined exception for existing customers. Germany and Switzerland assess it differently. That is why we work with your own contacts and with outreach on a verifiable signal, never with purchased lists. The binding assessment for your case comes from your legal advisors.
A newsletter goes to people who already know you and keeps you on their radar. Outbound is active outreach to people who don’t know you yet. Each needs different copy, different sender addresses, and a different legal basis. That is why we keep the two technically separate: one issue a month built from your existing content, and alongside it individual emails that only go out on a verifiable trigger.
Only if it runs without a trigger and without approval. That is why no email goes out here that isn’t tied to a verifiable event, and none that you haven’t seen. Existing customers, open quotes, and contacts your sales team is currently working are removed from the list before every send. In a market with few companies, that is not a nicety, it is a basic condition.
Because a deliverability problem would otherwise hit all of your company communication. For sending, we set up a separate sender domain, add the technical records, and warm up the inboxes over several weeks. If something goes wrong there, your main domain is unaffected, and your quotes and invoices keep arriving. Deliverability is monitored on an ongoing basis and appears in the monthly report.
The accounts run under your name, and we work with one login inside them. Contacts, histories, templates, and reports belong to you and stay with you when the collaboration ends. Which platform we use is decided together, based on your CRM and your data protection requirements, not on our habits. An export is possible at any time, including mid-operation.
The Next Step
In the visibility check, we examine whether and how your company shows up in Google AI and ChatGPT, and compare the result against two competitors you name. You get your findings as a document, and we walk through them together.
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