LinkedIn marketing for technical B2B companies with the goal of lead generation

One to two posts a week are enough, as long as they come from your actual work. Reach comes more from targeted comments on your target contacts' posts than from the number of your own posts anyway.

Posts from individuals are shown far more often in the feed than posts from company pages. Your decision-makers follow people. The company page remains in place as a business card, while your founders' and executives' profiles bring in the reach.

We work with vertical videos between 15 and 90 seconds. Shorter clips grab attention, longer ones explain a topic. Subtitles are always included, because the feed is mostly read without sound.

We only reach out when there is a demonstrable reason, such as a new role, an announced investment, or a reaction to one of your posts. Every connection request goes out with a concrete reason. That protects your reputation with exactly the people you will need later.

Ongoing operation runs on a monthly flat fee that reflects the scope of work you want and can be cancelled monthly. Working together is possible from €2,900 a month. The visibility check at the start is free of charge. For comparison, an in-house sales position costs €60,000 to 80,000 a year.

Ads are an extension, not a requirement. If you want them, they run on the same audience as the organic work, so your target contacts see you multiple times. The budget stays in your hands and is billed separately.

Every post, every video, and every personal message is shown to you beforehand. Tools handle the groundwork, but approval is done by hand. Nothing appears under your name that you have not seen.

Every reaction and every conversation is logged in your CRM together with its source. That way, your monthly report shows which meeting came from which channel and what that meeting cost you.

For targeted outreach yes, for posts no. Sales Navigator is the tool that lets you filter target contacts by role, company size, industry, and changes. Without it, the selection stays coarse. The license runs in your name, so the lists belong to you when the engagement ends. Those costs are shown separately and do not run through our flat fee.

First conversations usually happen within six to nine weeks. Before that, something else moves first: profile views, reactions from people at your target companies, and replies to comments. Anyone counting inquiries after two weeks is measuring too early and shutting down a channel that has not even started. The monthly report shows both, separately.

Yes, as long as the effort stays at around one hour a month. We collect the raw material in a single session, write the posts from it, and shoot the short vertical videos in one block. Approval is done by hand, and that is the part nobody can take off your plate. What does not work is a profile that someone else quietly ghostwrites under your name. Your contacts will notice.

Posting and reading are two different things. The technical decision-makers in question rarely post themselves, but they do see posts and check profiles before they accept a conversation. We measure that before the start: how many people with your target roles at your target companies are there at all. If the number comes out too small, we advise against the channel.

You do, without exception. The profiles run on your people, and we work inside them with an access account. Posts, videos, contact lists, and the history of the conversations stay with you. The delivery also includes the templates, the topic plan, and a walkthrough, so your team or another agency can pick up right where we left off. You can cancel monthly.