IT marketing agency for software houses and IT service providers
So your inquiries stop depending solely on your referral network.
Your best customers have come through referrals so far. LILOX builds your marketing for lead generation alongside that, so you’re predictably visible and first conversations happen even when your network is quiet. Digital sales is the target picture; predictable inquiries are the path there.
These companies come from software, IT services, manufacturing, and trade. What they have in common is an offering that can’t be explained in one sentence, and a sales process that has so far depended on a small number of people.
Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study
Sales automation for a startup without a marketing team of its own.Case Study
A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study
Website relaunch for a Bern heritage company, live in four months.Case Study
Lead generation in a niche market: eleven meetings from the researched audience.Case Study
Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study
A digital sales channel for the DACH market, running for seventeen months.Case Study
A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study
Website relaunch and a sharper brand for a Swiss IT service provider.Case Study
Opening up the US market: 407 new contacts at MedTech corporations.Case Study
Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study02 / Your starting point
Is a good referral network enough for steady growth?
You have good customers, clean projects, and references that speak for themselves. New inquiries still come almost exclusively through referrals. Once the network goes quiet for a while, the month gets thin, and nobody in-house can explain why.
Our best customers have all come through referrals so far.
Alongside the referral network, a second channel of your website, LinkedIn, and email creates its own reasons to talk.
When the network is quiet, the month gets thin.
LILOX builds a second channel alongside your referral network, so you stay visible even in the quiet months.
The website explains the product, but it doesn’t ask anyone anything.
Your website is built as the core module, readable for search engines and answer systems, with a next step on every page.
Everyone in-house is a technologist; nobody sells full time.
LILOX handles delivery; the technical approval stays with you.
A different provider shows up on ChatGPT.
Twelve fixed queries show every month whether your name appears in the answers.
03 / Your marketing challenges
What makes lead generation so difficult for IT service providers?
An offering that needs explaining, technical minds in-house, and long decision paths collide. Each point on its own would be solvable. Together, they mean too few inquiries come in even though the offering is good.
Software and IT services don’t sell themselves through a product photo. Anyone who doesn’t understand your value in the first sentences clicks away and never comes back.
Your developers build a strong product and don’t care for sales language. That leaves sales stuck with management and only grows as far as your time allows.
Switching providers is rarely decided on the spot. Show up only once the inquiry is already underway, and you’re too late.
Either there’s no dedicated marketing team, or a head of marketing covers website, campaigns, trade shows, and sales support at once with roughly one and a half positions.
Your customers ask ChatGPT, Perplexity, and Google AI before they ask you. If your name is missing there, you lose conversations you’ll never even hear about.
04 / Your target picture
What does predictable lead generation look like for a software house?
Your referral network stays, and it stops being the only one. Next to it stands a channel that delivers visibility and first meetings every month, with a number you can present to management.
Inquiries that don’t wait on a referral.
New conversations happen when someone refers you. If nobody does, the month stays empty.
Website, LinkedIn, and email create occasions that originate from you and lead to the same page.
Two sources for inquiries instead of one.
A number you can present in your monthly report.
Nobody can say how many first meetings will happen next quarter.
Every inquiry gets a source. You see which channel brought which conversation.
A target value you can measure us by.
Getting named when your customers ask.
Answer systems name competitors because their content is stored in a way that’s easier to read.
Twelve fixed queries show every month whether your name appears in the answers.
Visibility right where your customers look first.
05 / Process in five phases
How long does the build take at an IT service provider?
The process is the same for every project; the content is tailored to software and IT services. After week one, you know what success is measured on, and you sign off on each phase before the next begins.
Target customer profile, metrics, and the baseline value of your inquiries. Plus the twelve queries for your visibility in AI answers.
Site structure, copy register, and timeline. Changes are cheap here and expensive once building starts.
Your website is built as the core module, readable for search engines and answer systems, with a next step on every page.
Your profiles become reach, the email sequence keeps the thread alive. Everything feeds into the same measurement and your CRM.
Inquiries, sources, and visibility on two pages, plus documentation and a briefing for your team.
06 / Proven results
What results has LILOX achieved with software houses and IT service providers?
Two approved results from working with a software house and an IT service provider. Both had previously acquired customers almost exclusively through referrals. The numbers come from ongoing measurement.
Before the build, acquisition ran exclusively through referrals. After six months, twelve qualified first meetings a month are added, all with a traceable source.
8 of those inquiries from the target audience.
Over nine months, the reply rate in direct outreach rose from around 10 percent to 17 percent. Outreach happened only where there was a demonstrable reason.
5 new customers in 9 months.
07 / Fitting services for IT and software
What services does a software house need for predictable inquiries?
Your customers research for a long time before they allow a conversation. That’s why it matters that your offering is explained the same way everywhere, and every contact leads to the same next step.
For IT service providers and software houses
Your website explains a product that needs explaining in your customers’ language, guides management, the department, and IT to their respective answers, and has a next step on every page. It’s built so search engines and answer systems can read and cite it.
Anyone searching for software today asks ChatGPT, Perplexity, or Google AI first. Twelve fixed queries show you every month whether you show up in these answers, and the work targets the sources these systems cite from.
Your decision-makers read there every day anyway. Reach runs through your personal profiles, and outreach happens only with a demonstrable reason.
One issue a month from your own content. It keeps the connection alive until the need arises, and you approve every send beforehand.
Paid reach on Google and in ChatGPT, started only once your measurement chain runs cleanly. That way you see which inquiry came from which budget.
08 / Advantages with LILOX
Why does LILOX fit IT service providers and software houses?
Technical teams quickly notice whether someone has understood their product. You talk to the same two people at every phase, one from marketing and one from engineering. What gets built is documented and handed over.
Marketing and engineering accompany you from the first conversation into ongoing operations.
Documentation, copy register, and a briefing for your team are part of the engagement.
Your pages are designed for inquiries, for search engines, and for answer systems at the same time.
Your site is designed and built, not assembled from a template.
A current technical standard and custom-fit work instead of a ready-made template.
In week one, you define which number counts in the end and what you measure us by.
Billed on a scope defined in advance, ongoing operations cancellable monthly.
Two pages every month with inquiries, sources, and visibility for your management.
09 / Pricing and risk
What does professional marketing cost for a software house?
Billed at a fixed price on a scope defined in advance, and you sign off after each phase. For comparison, an in-house sales hire costs €60,000 to €80,000 a year, plus onboarding, management, and tools.
30 minutes, twelve real queries, and a comparison against two competitors you name. You get the findings as a document and three prioritized actions.
A detailed analysis of your starting point with a target customer profile, competitive comparison, and a roadmap you could implement even without us.
Structure, copy, technology, and the conversion path through to the meeting. Depending on scope, always at a fixed price. Copy register and documentation are yours afterward.
Campaigns, content, AI visibility monitoring, and your monthly report. Cancellable at any time, because the system is yours anyway.
10 / Who we are
Who at LILOX works on our project?
LILOX is owner-led and deliberately works with only a few companies at a time. Your point of contact stays the same from the first analysis through ongoing operations.
Head of Marketing between traditional Mittelstand, startup, and scale-up. Nadine has sat on both sides: as a client who had to justify agency budgets, and as the person responsible for delivering pipeline by the end of the quarter.
For you, she leads positioning, website, and campaigns, and stays your point of contact through ongoing operations.
“Marketing is measured on pipeline today.”
Christoph has sold machinery, calculated projects, and led a company through a turnaround. He knows the moment an offer fails on price, and the moment it fails on a missing explanation.
For you, he translates between engineering and market. That way, the project understands your product from the first conversation.
“I know how these companies run on the inside.”
From experience
An offering that needs explaining loses the moment it gets simplified. Anyone who doesn’t understand your technology cuts exactly the sentences that win the deal.
Weeks to months pass between first sight and inquiry. A single campaign fades; a lasting presence doesn’t.
Management, marketing, sales, and IT sit at the same table and ask different questions. Your site has to answer all four.
At your order sizes, what counts isn’t the number of contacts, but whether the right ten companies know you when they invest.
11 / Customer voices
What do customers say about working with LILOX?
Seven approved voices from ongoing and completed engagements. More will follow as approval comes in.
My previous agency didn’t come close to engaging with my company as deeply as Nadine and her team do.
Mulundo SichoneFounder, PydroAdvice between equals, no fluff, always focused.
Prof. (FH) Dr. Uwe HeilEntrepreneur, Dr. Heil KG Consulting & Coaching for ExecutivesA clear recommendation if you’re building B2B new-customer acquisition for the first time.
ManfredHead of Sales, Cloud ERPNadine and her team were a stroke of luck for us. They helped us position our brand and product portfolio without forcing us to completely rethink our original vision or resources — they polished our rough diamond, so to speak. Thanks to a lead-generation strategy that actually fit our budget, we've been able to market our business model to exactly the right audience. A clear recommendation for SMEs like us.
Sabrina WinischhoferCo-Founder, Vienna Etiquette SocietyFor my company, AnimatedReal GmbH, I was looking for a modern, contemporary, and engaging website. Nadine took the time to really understand what I wanted. I'm extremely happy with the result — the new site hits exactly the tone and look I had in mind. What I valued most was Nadine's reliability, her openness to feedback, and her ability to perfectly balance design and functionality. I can wholeheartedly recommend Nadine and the Lilox team!
Fabian OlbrechtManaging Director, AnimatedRealAs a complete newcomer to marketing (especially LinkedIn/Google Ads), working with Nadine Fraiss and Lilox has been not only highly professional but also incredibly personable and empathetic. I'd wager Nadine can help marketing pros just as well — marketing beginners are certainly in extremely good hands. 100% recommended!
Alex SchubertManaging Director, netwiss OGA top-notch execution. So glad I got to know Nadine. Very professional and friendly!
Svetlana GradwohlManaging Director, Gradwohl Creations12 / Frequently asked questions
What do IT service providers ask most often before working together?
Send us a line. You’ll get an answer from one of the two founders, not from an inbox.
Ask a questionLILOX specializes in B2B marketing for technical B2B companies in Austria, Switzerland, and Germany, including software houses and IT service providers. The build covers positioning, website, AI visibility, LinkedIn, email, and ads, and follows a fixed five-phase process in which you sign off on every phase.
The website as the core module runs between €10,000 and €30,000 depending on scope. Ongoing operations run on a monthly flat fee that reflects the scope of service you want and is cancellable at any time. An engagement is possible from €2,900 a month. Billed at a fixed price on a scope defined in advance. Funding is available for SMEs in Austria.
Alongside the referral network, a second channel of your website, LinkedIn, and email creates its own reasons to talk. Outreach happens only with a demonstrable reason, and every inquiry gets a source. That way, your month no longer depends on whether someone happens to be thinking of you.
The foundation of positioning, website, and conversion path is usually in place after three to six weeks. Campaigns run from week seven. First conversations usually happen within six to nine weeks.
Answer systems cite sources they can read cleanly. Your website is structured accordingly, questions are answered in your customers’ own words, and twelve fixed queries show every month whether your name appears in the answers. The comparison runs against two competitors you name.
Yes, the usual case is companies without a dedicated marketing team, or with a head of marketing covering roughly one and a half positions. LILOX handles delivery; the technical approval stays with you. Effort is highest in phases one and two, then drops to a few hours a month.
Management, the department, and IT ask different questions. Your website answers all three on separate paths, so nobody reads the wrong answer first. On top of that come substantive content pieces your internal champions can argue with.
Website, channels, measurement chain, copy register, and documentation belong to you. You can cancel at any time and keep working with the system, or hand it to another team. A briefing for your team is part of the delivery.
The next step
In the visibility check, we test whether and how your company shows up in ChatGPT, Perplexity, and Google AI, and compare the result against two competitors you name. You get your findings as a document and we go through them together.
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