Service . Website

B2B website for technical companies, built for lead generation

Your website becomes the page where visitors turn into inquiries.

LILOX builds the website for technical B2B companies in Austria, Germany, and Switzerland as the core module of their sales and connects it to the lead generation strategy that runs on it afterward. So you do not get a new site first and the question of how inquiries land on it later, but both in one project. We build you a website that explains your offering, guides every visit toward a booked call, and is read by search engines and answer engines. LinkedIn, email, and ads connect to it later. If your existing site runs on a legacy system, the same project runs as a relaunch from what you have.

Request a website check How your project works

From €4,900 at a fixed priceOngoing service from €2,900 a monthYour sign-off at every phaseLive after 9 weeks

B2B websites for software companies, manufacturing industry, and IT service providers

Positioning and website: rank 1 on Google, cited in the AI Overview.Case Study

Sales automation for a startup without a marketing team of its own.Case Study

A complete digital sales operation for an IoT startup: 17 meetings via the website.Case Study

Website relaunch for a Bern heritage company, live in four months.Case Study

Lead generation in a niche market: eleven meetings from the researched audience.Case Study

Brand strategy and project lead of the relaunch for an SAP Gold Partner.Case Study

A digital sales channel for the DACH market, running for seventeen months.Case Study

A first Austrian website of its own, at rank 2 on Google two weeks later.Case Study

Website relaunch and a sharper brand for a Swiss IT service provider.Case Study

Opening up the US market: 407 new contacts at MedTech corporations.Case Study

Lead generation for two brands: 29.7 percent acceptance on LinkedIn.Case Study

01 / The Situation

Why isn’t our website bringing in inquiries?

Common problems with B2B websites that don’t generate inquiries

These six statements come up almost every time, before a website project starts. Behind them is the same pattern: the site describes your company instead of guiding your visitors step by step toward a conversation. That is exactly what we work on first.

Our site looks good, but nobody ever gets in touch.
Your website becomes the page where visitors turn into inquiries.
We don’t know which page brought in our last booked call.
Later on, you can see which page triggered the booking and which was just read.
The copy explains our product, not the benefit for the customer.
You explain your offering to us once; after that, it’s written in the language your customers actually use.
We need the agency for every small change.
You create new pages yourself, following the same pattern, without the structure or the measurement breaking.
A competitor shows up in ChatGPT and we don’t.
Your pages get built so Google, ChatGPT, and Copilot can cite you as a source.
The last relaunch was expensive and changed nothing about the results.
You know before signing what the scope costs. Before a single line is written, the number you’ll measure us against is set.

02 / References

Which websites have already been built for technical B2B companies?

Three completed B2B websites from software, industry, and IT

For each project, you’ll see what was built and which parts of it now belong to the company. We’ll walk you through the full cases in a call.

Pydro . IoT Hardware

One website in six languages, from the UK to Greece.

A strong product for a clearly defined audience of water utilities across Europe. What was missing was a path to them that didn’t rely on the founders’ own time.

Website built and rolled out in six languages
Two automated LinkedIn campaigns, connected directly to Pipedrive
Google Ads, a lead magnet with email flow, and a newsletter combined into a single path
17 booked calls through the website, all from the researched target audience

Schwab AG . Partition Systems

At home in Bern since 1917, online since 2026.

The website had grown organically over the years and sat in the hands of an external provider. Management wanted two things: a presence that matched the quality of the products, and their own digital infrastructure back under their own control. We led the B2B website relaunch and took the site live in four months.

Complete WordPress build with custom design, in German and French
Sales funnel with Calendly booking for four sales advisors
Tracking setup, cookie consent, and Looker Studio reporting
Four months from kickoff to launch

Sample video, project footage to follow

IT Service Provider . Managed Services

One page per service, all leading to the same calendar.

All the services sat on a single page and couldn’t be promoted individually. Today, every service has its own page with its own question and its own booked call.

One page per service, each with a clear job
Questions phrased the way real searches are worded
A booking path leading to a shared calendar
A monthly report for management

03 / Customer Voices

What do customers say about working with LILOX?

Reviews from customers in software, industry, and IT services

Mulundo Sichone - LILOX customer testimonial — **Mulundo Sichone**Founder, Pydro

Uwe Heil - LILOX customer testimonial — **Prof. (FH) Dr. Uwe Heil**Entrepreneur, Dr. Heil KG Consulting & Coaching for Executives

Manfred - LILOX customer testimonial — **Manfred**Head of Sales, Cloud ERP

Sabrina Winischhofer - LILOX customer testimonial — **Sabrina Winischhofer**Co-Founder, Vienna Etiquette Society

Fabian Olbrecht - LILOX customer testimonial — **Fabian Olbrecht**Managing Director, AnimatedReal

Alex Schubert - LILOX customer testimonial — **Alex Schubert**Managing Director, netwiss OG

Svetlana Gradwohl - LILOX customer testimonial — **Svetlana Gradwohl**Managing Director, Gradwohl Creations

04 / Results

What results does a new B2B website deliver?

Results from three website projects you can ask us about directly

In all three cases, the website was the core module and the channels fed into it. We give you the time frame and industry so you can judge whether your starting point is comparable.

+12 qualified first conversations a month.

Software company, 6 months

Counted were conversations with companies matching the agreed target customer profile. The website took over explaining the product, so the call itself could focus on discussing the need.

€480k pipeline in 5 months.

Hardware, 14 calls at CIO level

The pipeline came from 14 calls at CIO level. Every one of these calls had a traceable source, because measurement was in place before launch.

17% response rate instead of around 10%.

IT service provider, 9 months, 5 new customers

The outreach pointed to pages that backed up the offering. Over the nine-month period, five new customers resulted.

05 / Process

How long does a website project take, from kickoff to launch?

How your website project unfolds step by step

You know before the start what gets built in which week. After every phase, you sign off, and only then do we continue. Keep scrolling: the diagram builds up as you go.

P01 . STRATEGY

You define what your website will be measured against

WEEK 1

Target customer profile, metrics, and the current baseline for your site. Before a single line is written, the number you’ll measure us against is set.

Target customer profile and roles
Metrics and target value
Baseline of your current site
Your sign-off

P02 . ARCHITECTURE

You see the sitemap and website concept before we build.

WEEK 2

Sitemap, website concept with sales funnel, and the conversion path through to the booked call. Changes are cheap at this stage and expensive later.

Sitemap with a job for every page
Page types defined and written
Sales funnel through to the calendar
Your sign-off

P03 . IMPLEMENTATION

The pages come together, including the interactive element.

FROM WEEK 3

Copy, design, and technical build happen in parallel. Built from the ground up so search engines and answer engines can read and cite your pages.

All pages with copy and design
Calculator, configurator, or selection tool
Load time, technical setup, and accessibility
Your sign-off

P04 . GO LIVE

Your site goes live, and measurement runs from the start.

FROM WEEK 4

Go live here means the move to the new site. Redirects, measurement, and the CRM connection are all in place before the first visitor arrives. We switch over page by page instead of changing everything on a single day.

Migration with clean redirects
Measurement and events active
Connection to your CRM
Channels pointed at the new site

P05 . ONGOING OPTIMIZATION

You get measurement, a monthly report, and the documented handover

ONGOING

A monthly report you can pass along unchanged. Plus the handover, complete with sitemap, website concept, access credentials, and a walkthrough.

Monthly report ready to pass along
Ongoing improvements to the pages
Visibility in AI answers, tracked
Documented handover

08 / Systems

Which system fits a B2B website: WordPress, Framer, or Astro?

How WordPress, Framer, and Astro differ for your B2B website

Each of these four systems has a strength we recommend it for. We choose based on your needs: WordPress with Divi 5 for teams who want to edit a lot themselves, Framer for fast, design-led pages, and Astro for load time and control over the code, optionally with its own editing interface. The overview below shows you the differences in detail.

WordPress with Divi 5

A fit if your team wants to maintain a lot of content themselves and the free choice of hosting location matters to you.

Your team maintains content itself, in the familiar WordPress editor
Free choice of server location, for example in Austria or Germany
Divi 5 loads noticeably faster in the editor than the previous version
A large plugin ecosystem covers edge cases like forms or integrations
Multilingual support well covered by established plugins like WPML

Framer

A fit if you need a fast, design-led, manageable site in just a few languages.

Landing pages come together quickly in the visual editor
Your marketing team adjusts content itself, without a developer
Hosting, SSL certificate, and a CDN are included in the price
Data protection contractually secured via standard contractual clauses and ISO 27001 certification
Strong animations and interactions without additional code

HTML with Astro, no CMS

A fit if load time matters especially to you and you plan to have a developer on hand for changes.

Very fast load times, because almost no JavaScript is shipped
Static HTML is crawled by Google reliably and quickly
Hosting costs little, because only static files are served
Full access to the code, no platform limits
Free choice of server location, because you host the code yourself

HTML with Astro, with a Git CMS

A fit if you want Astro’s speed but still want your team to maintain content itself.

Editors get a real interface with preview, without a third-party database
Content lives as text files in your own code repository
Load times stay at the level of Astro without a CMS
Content and code are exportable at any time, no vendor locks them in
Fits Astro’s content collections, giving you structured rather than freeform content

Criteria	WordPress + Divi 5	Framer	Astro without CMS	Astro + Git CMS
Editing by your team, no code needed	Yes	Yes	No	Yes
Load time	Good, depends on hosting	Fast	Very fast	Very fast
Ongoing costs	Hosting plus license	Subscription per seat and language	Hosting only, very low	Hosting, CMS usually free
Extensibility	Yes	No	Yes	Yes
Low vendor lock-in	Yes	No	Yes	Yes
Suited to large amounts of content	Yes	No	No	Yes

09 / Sitemap and website concept

How is it decided upfront what goals our website should achieve?

Sitemap and website concept with sales funnel, before we build

Deliverable . Sitemap and website concept

Before we build, it’s settled what goals your website will achieve and how it will achieve them.

We create a sitemap and a website concept for you. It defines and writes the structure of the most important page types, plus the sales funnel concept from the first visit through to the booked call.

That way, you see upfront what goal each page has and the path by which your visitors are guided there. The handover is documented and happens in a session with your team. After that, you create new pages following the same pattern, without the structure or the measurement ever breaking.

Sitemap with a job and an audience for every page
The most important page types defined and written, structure included
Sales funnel concept from the first visit through to the booked call
Access credentials, templates, and a walkthrough for your team

“You stay capable of acting, even without us.”

SITEMAP

Homepage

Service pages

WebsiteIndustries

Contact page

For every page type,the structure definedand written

SALES FUNNEL BY PAGE TYPE

STAGEPAGE TYPEPAGE GOALPATH

01HomepageAttentionYour offering in one sentence

02Service pageOrientationAn answer for each role, backed by evidence

03Industry pageDepthExamples from your industry

04Contact pageInquiryBooked call on the calendar

The funnel path shows which page types turn a visit into a booked call.

10 / What’s included

What services are included in a fixed-price website project?

Six service groups, from the sitemap to the documented handover

GROUP 01

Sitemap and page structure

Your sitemap gets a job and a role for every page. That way, every visitor finds the page that matches their question within seconds.

Sitemap with a job and an audience for every page
Navigation and pathways through your pages
A draft for each page type that you sign off on beforehand
Templates for new pages following the same pattern

GROUP 02

Copy and messaging

You explain your offering to us once. After that, it’s on the page in your customers’ language, with the answer each role is looking for.

Positioning sharpened and translated into sentences
Copy tailored by role instead of one voice for everyone
Written page types with role, question, and goal
Evidence from your own projects instead of claims

GROUP 03

Technology and load time

Your site loads fast, works on mobile, and meets the fundamentals of accessibility. We check that before sign-off, not after.

Load time measured and signed off
Display on phone and tablet
Accessibility fundamentals
A maintainable system that fits your team

GROUP 04

Discoverability for search and answer engines

Your pages give the answer first and back it up afterward. That lets Google, ChatGPT, and Copilot cite you as a source.

The answer sentence in the first lines of every section
Questions phrased the way your customers actually search
Structured data for search and answer engines
Clean references back to your original page

GROUP 05

A conversion path through to the booked call

Every page has a next step, and every step leads to the same calendar. Whoever reaches out arrives prepared for the conversation.

A next step on every single page
A calculator, configurator, or selection tool
Form and calendar with a short path between them
Copy written for the moment right before the inquiry

GROUP 06

Measurement and handover

Measurement is in place before launch. At the end, access credentials, documentation, and a walkthrough are all in your hands, so you can keep working even without us.

Events and sources for every inquiry
Connection to your CRM
A monthly report you can pass along
Access credentials, documentation, and a walkthrough

Who It’s For

Which companies does a new B2B website pay off for, and which should skip it?

Which companies the website project pays off for

This is what it’s built for

Offerings that need explaining, with a small number of high-value customers.

Your offering needs explaining and your deal size is high.
Multiple roles with different questions decide on your deal.
Your inquiries so far come mostly from referrals.
You want to be able to show, at month’s end, where each booked call came from.
Your current site is older than 18 months or was never built to generate inquiries.

11 / Pricing

What does a B2B website with strategy cost at a fixed price?

What a B2B website costs at LILOX

You know before signing what the scope costs and what you get to sign off on for it.

The price depends on the number of pages, the depth of the copy, and how much we build alongside you on positioning and technology. You get the range in the first conversation.

GETTING STARTED

no cost

The visibility check takes 30 minutes and is presented to you live. You get the findings as a document.

PROJECT

from €4,900

Website as core module, at a fixed price for a scope defined in advance. Grants are available for SMEs in Austria.

ONGOING SERVICE

from €2,900 a month

Measurement, reporting, and ongoing improvements to your pages. Cancel monthly, no minimum term.

FOR COMPARISON

€60,000 to €80,000

That’s what an in-house sales hire costs per year, on top of onboarding, management, and tools.

We keep your risk small. You sign off on every phase before the next one begins. You pay a fixed price for a scope you’ve already seen. You can cancel the ongoing service monthly and keep working with your website, your measurement, and your website concept.

A B2B website at LILOX typically starts at €4,900, billed at a fixed price for a scope defined in advance. At that starting price, you get the sitemap and website concept, the written page types, the sales funnel through to the calendar, the redirects, and the measurement. What moves the price upward are additional languages, many individual pages, custom calculators or configurators, and the depth of the positioning work. That means a B2B website can also be delivered on a budget under €20,000 if the scope is defined beforehand. For SMEs in Austria, grants are available, which we go through with you in the first conversation.

12 / Markets

Who builds B2B websites in Austria, Germany, and Switzerland?

B2B website agency for Austria, Germany, and Switzerland

We build websites for technical B2B companies in Austria, in Germany, and in Switzerland. As a B2B website agency, we work from Söll in Tyrol and from Wildhaus in eastern Switzerland; both locations belong to the same company.

Austria

Based in Tyrol, projects across the country

For SMEs in Austria, grants for digitalization projects are available. We tell you in the first conversation which ones come into question for your case.

Germany

Software companies, industry, and IT service providers

Part of our engagements are in Germany, from sales consulting in Cologne to manufacturing businesses. We work together remotely, with fixed appointments per project phase.

Switzerland

Second location in Wildhaus

For Swiss clients, we invoice from Switzerland. Multilingual sites in German and French are standard, most recently for the relaunch of Schwab AG in Bern.

A B2B website differs from a consumer site in one respect: several roles decide on your deal together, and weeks to months pass between the first visit and the inquiry. The site therefore has to answer each of these roles individually instead of addressing one message to everyone.

13 / Service Portfolio

What other building blocks belong to B2B marketing besides the website?

Four more building blocks for your B2B marketing alongside the website

You can book each building block individually and still run them together. All four channels lead back to your website and feed into the same measurement. That way, at month’s end, you can see which channel brought you which booked call.

The service portfolio

Seven building blocks you can book individually and run together.

The website is the foundation. Everything else connects to it and feeds into the same measurement.

Website

Your website explains the offering, builds trust, and continuously collects inquiries. It’s built so search engines and answer engines can read and cite it, and it has a next step on every page.

// The foundation for everything else

AI Visibility

Your customers ask ChatGPT, Copilot & Co before they ask you. We measure with twelve fixed queries in the leading AI systems whether you show up in those answers, and work on the sources they cite from.

// Measured monthly, reported monthly

Paid reach on Google and in ChatGPT, started only once the measurement is running cleanly. That way, you can see which inquiry came from which budget.

Email Marketing

One issue a month, built from your own content. It keeps you in touch with your ideal customers until the need arises. Every send is approved by you beforehand.

Right where your decision-makers already read every day. Reach through your personal profiles and targeted comments on key contacts, with ads in front of it if you want.

14 / Why LILOX

What sets LILOX apart from a classic web agency?

Why technical companies commission their B2B website from LILOX

15years of experience in digital marketing

30+website relaunches delivered

2founders, from marketing and engineering

Two founders as your fixed points of contact

Marketing and technology sit at your table. You talk to the same two people, from the first conversation through to handover.

Handover and documentation are part of the delivery

Access credentials, sitemap, website concept, and a walkthrough are part of the price. You stay capable of acting, even if you later work on without us.

Built for sales, search engines, and AI answers

Your pages work in three directions at once. They convince people, get found, and can be cited by answer engines.

Modern design instead of a template kit

Your site is designed, not clicked together. That sets you apart from providers who all use the same template.

Current technology

You get a site built to today’s standard for load time, security, and maintenance. That pays directly into your visibility.

Custom-built features instead of a template

Whatever makes your business distinctive gets its own solution. We build calculators, selection tools, and forms around your specific case.

Strategy and goals are defined upfront

In week 1, the number you’ll measure us against is set. Without that goal, taste alone would end up deciding success.

Fixed price for a defined scope

You know before signing what the scope costs. Anything added later is agreed with you in advance and billed separately.

Cancel monthly

The ongoing service runs with no minimum term. You can cancel monthly and keep working with your website, your measurement, and your website concept.

Monthly report ready to pass along

Once a month, you get a report you can pass along to your management unchanged.

15 / Who We Are

Who at LILOX works on our project?

The two founders of LILOX, from marketing and technology

LILOX is owner-led and deliberately works with only a handful of companies at a time. Your point of contact stays the same, from the first analysis through to ongoing service.

Portrait of Nadine Fraiss, founder of LILOX.

Nadine Fraiss . Marketing

15 years in digital marketing, several of them at CMO level.

Head of Marketing across traditional Mittelstand, startups, and scale-ups. Nadine has sat on both sides of the table: as the client who had to justify agency budgets, and as the person responsible for delivering pipeline by the end of the quarter.

For you, she leads positioning, the website, and campaigns, and stays your point of contact throughout the ongoing service.

Positioning and messaging for offerings that need explaining
Website as core module, from structure to conversion path
LinkedIn, email, and ads working together instead of side by side

“Marketing is measured on pipeline today.”

Portrait of Christoph Fraiss, founder of LILOX.

Christoph Fraiss . Technology

Engineer and industrial engineer, Head of Engineering and managing director in production.

Christoph is a mechanical engineer, industrial engineer (MSc) and holds an international MBA from the Carlson School of Management and WU Vienna. 15 years of experience in managing large-scale projects, engineering high-performance plants and as a production and company manager, including at Thermo Fisher, Novartis and Aenova. He knows the moment an offer fails on price, and the moment it fails on a missing explanation.

For you, he translates between technology and market. That way, the project understands your product from the very first conversation.

Technical translation from datasheet to customer benefit
The investment decision-maker’s view of your offering
Process understanding from production, costing, and sales

“I know how these companies run on the inside.”

From Experience

What sets B2B marketing for technical companies apart from other marketing

Your offering needs explaining, and it can’t survive being simplified

An offering that needs explaining loses the moment it gets simplified. Whoever doesn’t understand your technology cuts exactly the sentences that bring in the deal.

Weeks to months pass between first contact and inquiry

Weeks to months pass between first seeing you and getting in touch. A single campaign fizzles out; a lasting presence doesn’t.

Multiple roles decide on your deal together

Management, marketing, sales, and IT sit at the same table and ask different questions. Your site has to answer all four.

A handful of high-value customers instead of volume

At your deal sizes, what counts isn’t the number of contacts, but whether the right ten companies know you when they’re ready to invest.

16 / Frequently Asked Questions

Questions technical companies ask before a website project

Don’t see your question?

Drop us a line. You’ll get an answer from one of the two founders, not from a shared inbox.

Ask a question

How long does a website project take in technical B2B?

From the first week to launch, it typically takes four weeks or more. Week 1 clarifies the goal and metrics, week 2 the page architecture, from week 3 the build, and from week 4 the migration. Ongoing service then runs with measurement and reporting.

What content does a B2B website need to generate inquiries?

Your site needs a clear job for every page, copy built on your positioning, evidence in the form of results and testimonials, at least one interactive element, and a next step on every page. Without measurement, you won’t be able to prove afterward which part actually worked.

How does a website become readable for ChatGPT and Copilot?

The page gives the answer first and backs it up afterward. On top of that come questions phrased the way real prompts are worded, clean headings, structured data, clear references back to the original page, and open access for answer engine crawlers. We build all of this in from the start.

Can we maintain the website ourselves afterward?

Yes. The delivery includes the sitemap and the website concept with the most important page types and the sales funnel, plus all access credentials, templates, and a walkthrough for your team. That way, you can create new pages following the same pattern without damaging the structure or the measurement.

What system is the website built on?

We build on the system that fits your team and agree on the choice with you in week 2. What matters is that you can maintain content yourselves, load time is right, and you fully own the access credentials after handover.

What happens to our Google rankings during the migration?

Before the migration, we capture your existing pages and set up a redirect for every URL. After launch, we monitor rankings and load time and fine-tune as needed. The baseline from week 1 shows you how the numbers have developed.

The Next Step

In 30 minutes, you’ll see whether your website shows up in ChatGPT and Google

We check with twelve real queries whether your website shows up as a source in the answers of the leading AI systems, and set the result against two competitors you name. On top of that comes the technical finding of whether your pages are readable for answer engines at all. You get three prioritized actions and the findings as a document. What the ongoing measurement looks like afterward is on the AI visibility page.

12real queries

2named competitors

3prioritized actions

30 minpresented live

Book a call To AI visibility office@lilox.io