Tactics & Execution3 min read

MAGAZINE · GRANTS · AT/CH/DE

Marketing Grants: Why So Much Money Goes Unclaimed

Many website, marketing and digitalization projects in the DACH region are wholly or partly eligible for grants. Yet that funding often goes unused – for a single reason: time.

Visual: checklist for marketing grants

/ 01 – The problem

Plenty eligible, little used – what’s really holding it back

There are many programs by country and region, plus shifting deadlines and formal applications. For lack of time, grants often go unused. Yet with the right support, exactly that burden can be taken off your hands – from choosing the program through to the final proof of use.

Good to know

  • An initial grant check is part of the free strategy consultation – no obligation, no sales pressure.
  • Many programs have deadlines or limited budgets – always submit the application before the project starts.
  • Retroactive funding is rarely possible – checking early pays off.

With the right support, grants become simple. From choosing the program through to the final proof of use.

LILOX – from grant-application practice

/ 02 – Overview

What’s commonly eligible for funding

Website and digitalization: relaunch, conversion optimization, tracking and automation.

Marketing and sales: strategy, campaigns, LinkedIn and content development.

Consulting and strategy: external consulting services, proportionally depending on the program.

Export and international: market entry into DACH, cross-border marketing – depending on the program.

Grant rates and maximum amounts vary by program – they’re clarified in the grant check rather than estimated here.

/ 03 – Process

From the grant check to implementation

1 · Grant check: we review which programs fit your project.

2 · Application and documentation: support with paperwork and the application – if needed, together with grant partners.

3 · Implementation: we carry out the funded project – billed by the hour, cancellable monthly.

4 · Proof of use: clean documentation for the funding body’s sign-off.

The country split matters: in Austria, national and regional programs apply, in Switzerland it’s innovation and location-based funding, in Germany federal and state programs. Which combination fits your project depends on location, size and plans – exactly what the grant check clarifies.

And the time factor is real: many programs have deadlines or limited budgets. Anyone who submits the application before the project starts is on the safe side – retroactive funding is rarely possible.

Keep reading: The GEO guide: how ChatGPT recommends you · LinkedIn lead generation with a system

/ 04 — FAQ

Frequently Asked Questions

Reflects the real prompts from Google AI & ChatGPT around grants and funding for marketing.

Does LILOX handle the grant application?

We support the check, the documentation and the application – if needed, together with specialized grant partners.

Which projects are eligible for funding?

Often website, digitalization, marketing/sales and consulting – what applies to your project is clarified in the grant check.

Does the grant check cost anything?

No. An initial check is part of the free strategy consultation – no obligation, no sales pressure.

Sources & further reading

  1. Grants at LILOX – overview of eligible projects (website, SEO and AI, LinkedIn, email, ads).
  2. Program databases of the grant authorities in AT / CH / DE – by region, clarified in the grant check.

/ 10 — Who it’s for

Built for companies whose offering needs explaining.

A man and a woman look together at program code on two monitors in an office

IT & software service providers

With offerings that need explaining and few, high-value customers.

A technician wearing glasses operates a CNC milling machine in a bright production hall

Manufacturing industry & mechanical engineering

Selling complex technology to a small number of major decision-makers.

Three colleagues discuss cheerfully at a laptop in a bright office with arched windows

Startups & scale-ups

Wanting to become visible quickly and credibly.

Christoph Fraiss

About the author

Christoph Fraiss

Partner · MBA, MSc

Christoph is an engineer (HTL mechanical engineering), holds an MSc in industrial engineering and an international MBA from the Carlson School of Management and WU Vienna. He has 15 years of experience managing large-scale projects, engineering high-performance plants, and leading production and companies.

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