Magazine
Tactics & Execution
Which newsletter formats actually get read, why deals slip away without a visible reason, and how many channels you really need: these articles stay at the level of execution, not strategy. The thread running through them is consistency over creativity, because a fixed rhythm delivers more in B2B than the next clever channel.
All articles
13 articles
Website Relaunch Checklist for B2B with 30 Points from Our Own Move
The checklist we used to move lilox.io. 30 points in five phases, with the three mistakes that cost us time during our own relaunch.
Website relaunch without ranking loss, checked against real traffic
How we checked every old lilox.io address with traffic during the move, which pages got no redirect and the error Search Console revealed after five days.
Classic Concepts in the Digital B2B World: Rethinking the AIDA Model
The AIDA model in digital B2B: how Attention, Interest, Desire, and Action become an effective funnel with data and AI tools.
Consistency Beats Creativity in Sales
Why consistency in B2B sales delivers more than creativity – and how a fixed rhythm, formats and planning keep you visible for the long run.
How to Build a Lead Magnet That Actually Works
Build a lead magnet that generates leads: understand your audience, choose the right format, showcase the value on a landing page, and optimize.
Content Marketing in B2B: How to Turn Your Content Into a Lead Magnet
How your B2B content becomes a lead magnet: relevant topics, strong lead magnets, the right channel mix, and data-driven optimization.
Social Selling Beyond LinkedIn: How B2B Companies Can Score on TikTok & Co.
Social selling doesn't end with LinkedIn: how B2B companies become visible on TikTok, Instagram and podcasts, and win new leads.
Dark Social in B2B: What You Can't Track, But Still Happens
Dark social in B2B: why part of your content gets shared invisibly, and how to deliberately serve, measure, and strategically use this channel.
The Best B2B Newsletters & Formats That Actually Get Read
Which B2B newsletter formats actually get read: a fixed format, a clear voice, value instead of selling, strong subject lines, rhythm, and measurability.
How You Lose B2B Deals Without Noticing – and How to Avoid It
Many B2B deals are quietly lost in the process: missing follow-up, too little relevance, no next step. Here's how to systematically reduce invisible losses.
Fewer Channels, More Impact
More channels don't mean more results. Why focusing on fewer channels in B2B delivers more impact – with a practical example and concrete steps.
Content for Humans and Machines: Content That AI Cites
How to write B2B content that AI systems understand and cite: answer first, one idea per paragraph, concrete numbers. Includes a checklist.
Marketing Grants: Why So Much Money Goes Unclaimed
Website, digitalization, marketing and consulting projects are often eligible for grants – in Austria, Switzerland and Germany. What's eligible, how the process works, and what matters.
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