Magazine
Tools & Technology
More software is rarely the answer: several articles show why a lean tool landscape and the right KPIs deliver more than any new subscription. Others examine what your automation, predictive analytics and the AI crawlers of search engines technically need in order to work reliably.
All articles
12 articles
Google spam update in September 2026 and what it did to three of our guides
Three of our guides disappeared from search after the Google spam update. What they had in common, what it was not and what we are changing now.
llms.txt in practice: what the file can do and what we learned from our own
What llms.txt is, why Google ignores it and what we learned maintaining our own. With a real example and a five-step guide.
Measuring AI visibility is not enough: from dashboard to action
You track AI visibility, but nobody looks at the dashboard anymore? Why monitoring alone changes nothing, which four metrics count and how numbers become work.
B2B Digital Marketing: The 5 Tools You Should Definitely Try
The 5 most important B2B marketing tools at a glance: ChatGPT Pro, Buffer, SE Ranking, Hunter.io, and awork — for more visibility and leads.
Artificial Intelligence in Customer Acquisition: How to Use Smart Tools in B2B Sales
From lead identification to predictive analytics: how to use AI in B2B sales to win new customers faster and more precisely.
Data Instead of Gut Feeling: Predictive Analytics in Digital B2B Sales
How predictive analytics forecasts buying decisions, prioritizes leads, and makes B2B sales measurably more effective – with use cases, tools and practice.
Marketing Automation for Mid-Sized Companies: How to Streamline Processes and Scale Leads
How mid-sized B2B companies use marketing automation to streamline processes, scale leads, and win more deals with less effort.
Retention Beats Chasing New Logos: How to Strengthen B2B Customer Loyalty Digitally
Why customer retention in B2B often pays off more than chasing new customers: digital retention strategies, the four key levers and the right tools.
Tool Selection in B2B: Why Less Is Often More
Too many tools create silos instead of focus. How to streamline your B2B tool landscape with clear selection criteria instead of tool overload.
Which KPIs Really Matter in Digital B2B Sales — and Which Don't
Not every metric moves you forward. Which KPIs really matter in digital B2B sales — lead quality, conversion rate, sales cycle — and which don't.
AI Overload in Sales: Why More Tools Don't Automatically Bring Better Results
More AI tools don't automatically bring better results. Why less complexity and clear processes deliver more impact in digital sales.
Technical AI Readiness: What Your Website Must Meet So AI Systems Can Read It
The best content is worthless if AI crawlers can't read it. Technical AI readiness: robots.txt, JavaScript, schema & more – with concrete checks.
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