Magazine
Strategy & Positioning
Start here and you decide before the first campaign: who you address deliberately, how you frame your offer and what it may cost. Weak sales often come down not to the offer itself but to how audience, price and positioning fit together. These days that includes whether AI search systems like ChatGPT recommend you at all.
All articles
10 articles
The same five sources, again and again. And you are not among them.
ChatGPT cites the same trade portals in your market, and you are not listed in them. Why that happens, how to find the list and the order to get in.
Agency for GEO and AI Visibility in B2B
Lilox supports mid-sized B2B companies in IT, software and industry with Generative Engine Optimization for measurably more AI visibility.
GEO for B2B: How Does My Company Get Recommended by ChatGPT and Claude?
GEO for B2B in the DACH region: how AI search selects providers, the 6 levers that make your company citable, and the 90-day roadmap. With a practical checklist from Lilox.
B2B Partner Ecosystems: Why Partnerships Are the New Growth Hack
Why partner ecosystems help B2B companies grow faster: models, benefits, and success factors for partnerships with measurable impact.
B2B Sales Process: Effective Strategies and Success Factors
The B2B sales process in five phases – from lead generation through qualification, presentation, and negotiation to close. With CRM, KPIs, and FAQ.
Account-Based Marketing in B2B: Why Precision Matters More Than Reach
Why ABM delivers more in B2B than broad campaigns: focusing on target accounts, personalized outreach, and the right tools. With approach and FAQ.
The Future of Digital B2B Sales: Strategies for Sustainable Success
The future of digital B2B sales: the three pillars for sustainable growth – target audience, automation, and content. For SMEs in the DACH region.
Building a Strong B2B Presence on a Small Budget: Strategies for Small Teams
Build a strong B2B presence on a small budget: focus over breadth, the right channels, content from existing knowledge, automation, and the three KPIs that matter.
Pricing in Digital B2B Sales: How to Find the Sweet Spot Between Value and Trust
The right price supports quality and trust. How to find the sweet spot in B2B – with clear structure, value orientation and three pricing tiers.
Why Your Offering Often Isn't the Problem – Your Framing Is
The problem often isn't the offering, but how it's framed. Here's how to make your value concrete and actively steer the comparison in B2B.
No results
Sounds like where you are right now?
Then let's talk. Thirty minutes in which we tell you where your lever is.
