Magazine
Trends & Developments
Buying decisions increasingly form through AI search rather than through clicks, and only a small share of your audience is actively ready to buy right now. The rest research for a long time before getting in touch. These articles sort out what that means for visibility, timing and the buying journey.
All articles
6 articles
B2B Marketing 2026: Strategies, Trends, and Current Studies
B2B marketing 2026: fundamentals, differences from B2C, buying centers, measures, and current studies on content, email, social, and AI.
Why Timing Matters More Than Your Offer in B2B Sales
Only about 5% of your target audience is actively in a buying process at any time. Why timing decides in B2B, how to recognize buying signals, and how to stay consistently present.
The Digital Buying Journey in B2B: How Decisions Really Happen Today
How do B2B decisions really form today? Across many touchpoints, often without direct sales contact. Here's how to align your sales with the digital buying journey.
The Biggest Fallacy in Digital Sales: Why Activity Isn't the Same as Results
Activity isn't the same as results: why many teams in digital B2B sales mistake motion for progress – and what actually matters.
The Influence of ChatGPT on the B2B Buying Journey
AI-driven research is reshaping the B2B buying journey: decisions are made earlier and more invisibly. Here's how to stay part of the answer in ChatGPT & co.
Fewer Clicks, More Quality: Zero-Click & AI Search in B2B
Zero-click and AI search lower traffic, not quality. How to align your B2B website with decision content and measure visibility in a new way.
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