Magazine
Lead Generation & Funnel
In B2B, weeks to months pass between first contact and enquiry, and in that time the funnel breaks in the same places every time: too many options, a missing next step, an offer half the buying group never gets to see. These articles show how to tell where a lead actually stands.
All articles
15 articles
New Customers Only Come Through the Owner? How SMEs Get Predictable B2B Inquiries Without the Owner Doing the Selling
When new customers only come through the owner, growth becomes a bottleneck. How SMEs build a system for predictable inquiries and booked first calls.
B2B Lead Generation: Strategies, Channels, and Costs for the Mid-Market in the DACH Region
B2B lead generation in the DACH region: how mid-sized companies win leads predictably. Strategies, channels, costs, and the 5-building-block system. Without cold outreach.
LinkedIn Lead Generation for B2B: What Actually Works in the DACH Region
LinkedIn lead generation for B2B in the DACH region: current 2026 figures, the new algorithm, five building blocks, a weekly routine, and costs. A practical guide from Lilox.
Why Too Many Options in B2B Can Lower Your Conversion
Too many options slow down B2B decisions. Why less choice brings more leads – with a clear structure for higher conversion.
The 4 Stages of Lead Generation and What You Need to Watch Out For
Awareness, Interest, Consideration, Action: the four stages of lead generation, with tactics, metrics, and FAQ for digital B2B sales.
What Is a Sales Funnel and How Do I Build One?
Sales funnel explained simply: the four phases, how to build one, and why it's essential in B2B sales – with practical tips and FAQ.
Conversion Instead of Clicks: How to Actually Sell With Landing Pages in B2B
How B2B landing pages turn traffic into real leads: clarity, relevance, trust, plus the tools and numbers that actually drive conversion.
B2B Sales Funnel: Why Many Funnels Don't Work – and How to Do It Better
Many B2B sales funnels lose leads. The 3 biggest mistakes – and how segmentation, nurturing and CRM get you more closed deals, without more leads.
Buyer Enablement: How You Make the Purchase Decision Easier for Your Customers
Buyer enablement in B2B: how you make your customers' internal purchase decision easier – with role-specific supporting arguments and a clear decision roadmap.
Pre-Sales Content: Which Content Prepares Your Sales Team – Before It Even Starts
Pre-sales content prepares leads before the first call: which formats work, how to structure them, where to place them – and what pre-sales content is not.
Buying Groups in B2B: Why You Have to Convince More Than One Person
Buying groups in B2B: 13 internal participants and nine external influencers carry the decision. Here's how to address the whole committee – with stakeholder analysis, role-specific messaging, and the right content.
How a Modern B2B Funnel Really Works – Beyond the Theory
The B2B funnel isn't a linear pipeline but a network of touchpoints. How modern funnels work as a system – from awareness to decision.
The Difference Between Interest and Real Purchase Intent in B2B
Interest isn't purchase intent. Here's how to recognize where a lead really stands in the B2B process — and prioritize resources and real opportunities correctly.
Why Many B2B Websites Don't Generate Leads – and What You Can Do About It
Nice design, but no inquiries? The 5 most common reasons why B2B websites don't generate leads – and how to turn your site into a lead machine.
Three Building Blocks, One System: How LinkedIn Becomes Your Strongest B2B Channel
Organic, ads, and outreach working together: why profiles beat logos, what actually works on LinkedIn — and what you can skip. With FAQ.
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